How to Prioritize Your Business’s Goals for the New Year As we step into a fresh new year, it’s the perfect time for small business owners to reflect on their accomplishments and set new goals to propel their businesses forward. However, setting goals is just the first step; the real challenge lies in prioritizing them effectively. In the following article, we’ll explore the most practical and persuasive tips to help you prioritize your business goals and set the stage for a successful year ahead. So, here we go! Reflect on the past year. Let’s start by taking an inventory and getting perspective on the time that’s just passed. Before diving into the new year, take a moment to look back at the past year. Evaluate your successes, failures, and lessons learned from both ups and downs. This will help you identify which goals were met and which were not, and why. Understanding your past performance will give you valuable insights into which goals should be prioritized in the new year. Align your goals with your vision. Ensure that your goals are aligned with your overall business vision. This will help you stay focused on what truly matters and avoid getting sidetracked by less important tasks. Clearly define your long-term vision and break it into smaller, achievable goals to help you progress toward that ultimate destination. Focus on your strengths. Prioritize goals that leverage your strengths and core competencies. By focusing on what you and your team do best, you’ll be more likely to achieve your goals and deliver high-quality results. This doesn’t mean you should ignore your weaknesses, but rather, allocate resources strategically to maximize your potential. Set SMART goals. Make sure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). This will help you create a clear roadmap for your business and ensure that your goals are realistic and attainable. Additionally, this approach will keep you grounded and help prevent you from taking on tasks that aren’t realistic. Prioritize goals based on impact. Prioritize your goals based on their potential impact on your business. This can be measured in terms of financial gains, customer satisfaction, market share, or any other key performance indicators that are relevant to your business. By focusing on high-impact goals, you can make the most of your resources and achieve significant results. Break down those goals into actionable tasks. Once you’ve prioritized your goals, break them down into smaller, actionable, and attainable tasks. This will make your goals more manageable and help you stay on track. Assign deadlines and responsibilities to each task, and monitor your progress regularly. Be flexible and adaptable. As a small business owner, you know that the business landscape is constantly changing. Be prepared to adjust your priorities as needed. Keep an eye on market trends, customer preferences, and industry developments, and be willing to pivot your priorities if necessary. Prioritizing your business goals for the new year is a critical step toward achieving long-term success. By reflecting on the past, aligning your goals with your vision, focusing on your strengths, setting SMART goals, prioritizing based on impact, breaking down goals into actionable tasks, and remaining flexible, you’ll be well on your way to a prosperous new year. Remember, the key to success lies in staying focused and committed to your goals, and continuously reassessing and adjusting your priorities as needed. Here’s to a successful new year for your small business! Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? Let’s solve your biggest challenge – right now! We invite you to a FREE 30-minute consulting session where you can describe your biggest business challenge and we will then gladly share our 150 years of combined business experience solving that challenge. We have worked with hundreds of clients with challenges just like yours. Call us for your free appointment at 602-435-5474, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

Disney has a strategy to increase its bottom line and squeeze more revenue out of its most iconic assets – price people out of its theme parks. This definitely seems counterintuitive, but it actually makes a lot of sense when explained. On its face, this sounds ridiculous, except it does seem to have a lot of potential and that’s why the executives are making some very bold moves. Why Disney is Purposely Pricing People Out of its Parks Disney has a serious problem with its parks – they are just too popular and that means they’re overcrowded. Anyone who’s been to its theme parks, particularly over the last several years, has most definitely noticed this. The predicament is most pervasive in Orlando, where ride wait times have gone up to as much as 420 minutes or 7 hours. You read that correctly. Just last week, its newest and most anticipated attraction, Rise of the Resistance, recorded a wait time of seven hours. This, despite the fact the experience opened in December 2019, nearly three years ago. Be mindful of competitors. If they are raising prices, it’s easier for you to do so too. Don’t forget to evaluate how your customers will react (fully accept the increase, stop, or lower purchases) as well as the possibility of maintaining price to generate higher volume (stealing customers from rivals). If the competition holds steady on prices, there is less opportunity for a hike. —Harvard Business Review And, it’s not just the latest and greatest rides and attractions either. Some of its oldest staples routinely experience wait times in excess of an hour, even two or more. What’s more, wait times for sit-down restaurants can easily be two or more hours for anyone without reservations. (By the way, those reservations must be made three to six months in advance.) Just these anecdotal figures should tell you something – the parks have way too many people visiting. In fact, exiting Main Street in the Magic Kingdom after the fireworks show can take up to two hours to get from the park exit to the parking lot on busy days (a twenty-minute trek when crowds are super light). Of course, anyone who looks at these figures would think that Disney would be very happy with its premium capacity. But, as executives have explained on various earning calls, their per capita spending in the parks is somewhat paltry – particularly among annual passholders. Annual passholders are a problem for Disney because they present a conundrum. While they pay a premium for their privileges, they spend relatively little money in the parks. Conversely, families and couples traveling from out of state or from international destinations spend quite a bit of money in the parks on top of the pricey admission. In other words, annual passholders come in through the gate, spend a few hours enjoying rides and attractions, and then leave. Meanwhile, couples and families making dedicated trips plunk down a lot of money on things like hotels, souvenirs, snacks and dining, and Genie Plus (a paid skip-the-line service), as well as special experiences. Should Your Small Business Raise its Prices Too? For the foreseeable future, Disney will continue to raise its prices on everything: admission, food, merchandise, and services and experiences. The company plans to earn more money from fewer visitors. This brings up an interesting question – should your small business follow the same strategy? If you haven’t raised prices in quite some time and/or offer discounted rates to be out pricier competition, it’s probably a good idea to consider. Plus, if your business needs substantially more customers than your competitors to turn the same profit, it’s definitely worth exploring. To answer these questions and more, speak with an experienced business consultant who can assess your situation and help you determine a new pricing strategy. You just may be losing out on revenue that could be going to your bottom line. Interested in learning more about business? Then just visit Waters Business Consulting Group.

You’ve just discovered one of your best team members has criticized your company on social media. So, you’re wondering what to do about it. Well, that depends if the comments were overall positive or negative. If the former, there’s quite a bit you can do. However, if it’s the latter, there’s relatively little you can do. Read on to learn more about how to deal with employees who criticize their organizations on social media. Dealing with Negative Employee Comments about Your Business Let’s begin with a negative situation. You’ve recently found out a great employee (who you like and trust) has made some really disparaging comments about your company — maybe even directed at you personally — on social media. Now, you’re wondering what to do about it. If the comments are negative and harmful to your business’ reputation, you most definitely need to address the situation immediately. Criticism in the workplace can be constructive if an individual is pointing out concrete inefficiencies and offering suggestions for positive improvements; or criticism can be destructive, when one person tears down and negatively critiques the actions of others while offering no suggestions for positive improvement. —Houston Chronicle Small Business This is a difficult conversation to have, there’s no doubt about it. But, a stern warning might be enough to move past the moment. It’s probably also necessary to talk about his or her future and potential separation from the company, should the behavior continue. While it’s a hard thing to do, derogatory comments simply are not acceptable. So, invite him or her to vent their grievances in private instead of on social media. Dealing with Positive Employee Comments about a Your Business If this is a situation where the comments were critical yet constructive or positive, it’s an entirely different set of circumstances. Since it’s a totally opposite attitude, you might still be personally hurt or feel undermined, but it’s far better than dealing with a completely negative scenario. Here are some effective methods for dealing with a good employee who publicly criticized your business on social media: Make him or her understand the proper context. The very first thing you need to do is to let him or her know that it is not acceptable or appropriate to criticize the company on social media. Instead, the appropriate time and place is right in the workplace, where discussions are private and between colleagues, where such input belongs. Let your employee know your door is always open. Of course, it’s up to you to open your office door and make all your employees understand they have an open-ended invitation to speak with you at any time they feel it is necessary. (Obviously, you’ll need to set some boundaries to ensure there’s mutual respect and interactions remain overall positive.) Solicit feedback from all your team members regularly. While this might be super-obvious, it’s most definitely worth repeating. You cannot operate in your business in a vacuum. It’s not a good dynamic and worse yet, when you don’t listen to the people around you who are in the trenches with you, it’s only going to erode the environment and worsen over time. What other suggestions do you have? How else would you handle such a situation? Please take a moment to share your thoughts and experiences so others can benefit from your unique perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group.