Startup Financing Tips You Can Use

The start of a new year brings a sense of renewal and opportunity—a perfect time to breathe fresh life into your business brand. Whether you’re looking to attract new customers, better connect with your audience, or outshine competitors, a brand refresh can be the key to staying relevant and impactful in an ever-changing market.

Everyone pushes through drowsy days. In fact, a study by the Centers for Disease Control and Prevention reveals 35 percent of adults ages 18 through 60 do not get the recommended 7 hours per night. That leads to a perpetual sense of tiredness. And, if this affects you, you know full well it’s not good for your productivity. But, if you’re unable to get a decent night’s sleep, you’ll need ways to cope to get through the workday. 5 Ways to Beat Drowsy Workdays There’s a lot you can stop doing to be successful in business. When it comes to sleep, you can also stop doing a few things. First and foremost, give yourself some tech-free time in the evening, particularly before you go to bed. About an hour before you go to sleep, turn off or silence your phone, tablet, laptop, desktop, and other devices. Also, get in a routine. Go to bed and wake up at the same time. We live in a fast-paced world where everything is quicker and more urgent. In leadership, in business, and in life, it seems we’re always behind: It needed to be done yesterday! It needs to be done now! Why isn’t it already done? Our days are hectic and our nights are busy. We constantly have to be on and available. Unsurprisingly, the side effects of this constant rush include an epidemic of fatigue. —Inc.com When you’re an entrepreneur, you work long, hard hours. And, it’s not easy to just relax and unwind at night when you have so much idle time. It’s natural to mull over the day and to plan ahead for tomorrow. But, you need a good night’s rest to be your best. However, you can’t let go and toss and turn through the night. Now, that familiar mid-afternoon 3 o’clock yawn grips you. What do you do? You need to make a good impression when you have a face-to-face meeting. Even if it’s just another day, without a big agenda, you might still need to fight fatigue. Here are a few helpful suggestions for beating those drowsy workdays: Leave your workspace. Being in the same environment for hours can easily lead to boredom (especially if you’re already tired). So, do yourself a favor and get outside. A walk around the block. A trip to the nearest mall for some quick window shopping. Just get out of the office for 15 or 20 minutes. Have a quick, healthy snack. Fruits, vegetables, and nuts are excellent sources of nutrition. And, some even help perk up your blood sugar levels. That’s enough to give you some more energy. It’s also a great way to counteract the effects of a big lunch that bogs you down. Do a little exercise. You don’t necessarily have to go outside to reinvigorate yourself (although it does really help). You can exercise right in your workspace. Do a few stretches and follow-up with some simple calisthenics. Tackle a few no-brainers. Tiredness can also be made worse by staying on a difficult task. One solution is to go with a few mundane chores. Take out the trash, clean the kitchen, organize your desk, anything that doesn’t require a lot of concentration will do the trick. Play some music. It’s a well-known fact that music stimulates the brain. And, it also impacts the body itself. So, put on some of your favorite tunes and get into the rhythm. Your attitude will quickly improve and you’ll feel reinvigorated. What do you do to power your way through a drowsy afternoon? What methods allow you to cope the best? Please share your thoughts and experiences by leaving a comment! Interested in learning more about business? Then just visit Waters Business Consulting Group. [shareaholic app=”follow_buttons” id=”26833294″]

A recent news report reveals Disney just might change its studios park name from Disney Hollywood Studios to Cinemagine. It’s one of several choices put out by the entertainment company in a survey. Other names included Beyond Park, Storyverse Park, and Legends Park. But, it appears Cinemagine is the favorite. While a big deal to Disney enthusiasts, it might not strike you as a big deal. It is. Here’s why. A business name plays a pivotal role in marketing. It’s the company’s identity. It also helps to separate it from the competition. So, if you’re considering changing your business name, you should think seriously about a few factors. Steps to Change a Business Name Disney isn’t the only company to go about renaming a product. For instance, Netflix revamped its icon. Dunkin’ Donuts is also in the process of tweaking its name. Now, these examples are important because it’s a really big deal for such recognizable brands. But, for most small businesses, this isn’t as nearly as involved. All you need to do is to change your DBA and consult the IRS’ bulletin “Do I need a new EIN?” One question that small business owners commonly ask is how to change their business name. It’s only natural for a business to grow, evolve or change direction over the course of its lifetime. The name you hatched in the early days may no longer fit your business’ market, activities or brand personality now. The question is: is there an easy way to officially change the business’ name without having to start all over again? —Small Business Trends Then, you can go about changing the LLC or the corporate name. (The procedure will differ from state to state and might also involve the county. So, be sure to learn what is and what isn’t necessary.) How to Know When It’s Time to Change Your Business Name While the step-by-step process isn’t all that difficult, it’s not something you should rush into doing without stopping to consider a few factors. After all, changing your business’ name deals with public perception and more. Here are a few good reasons you should change your business’ name: It’s too complicated. If your business name is long and/or complex, it’s probably time for a change. Names which are difficult to pronounce or are unusually long just cause confusion or waste space. It’s just too generic. If your business name is too plain or it doesn’t convey a message, that is also a strong indication it’s time for a change. Look at your competition and even names from other industries for inspiration. It no longer fits your model. It’s common for a business to start off in one direction and then move into another. Should this be the case and the name no longer fits what you’re doing, it’s only sensible to change your company’s name. There’s no harm to brand equity. This means if people readily recognize the name, it is its own asset. So, you should think carefully about making a change. But, if there is little to no brand equity, a change might be worthwhile. Have you changed your business name? What other factors would you consider important? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.