Business Education

Here’s the Big Lesson from the Mark Zuckerberg Apology Tour

Mark Zuckerberg is generating a lot of headlines. It’s too early yet to know if the old cliché “there’s no such thing as bad publicity” will eventually apply. But, what we definitely know is this is a company with too much going on at one time. Now, the merits of the scandal are in hot debate. On one hand, it’s a new practice but some marketers have come forward to explain this is just business-as-usual. Regardless, it’s started a conversation about privacy, advertising practices, and personal information security. However, this only touches the surface of the real problem — Facebook is too big.

The Facebook-Google Duopoly Example

Over the past few years, there’s been a lot of talk about the Google-Facebook duopoly. Now, it’s more apparent than ever these two companies are the center of the internet. Even more important is what this teaches us. Both companies are currently under heavy scrutiny — a result of their massive scales. Each company is far more than their core missions. Google is part of Alphabet, a huge conglomerate. As for Facebook, it owns Instagram, WhatsApp, Oculus, and more.

Getting bigger means that you need to get more organized. Working fast and loose may have been fine for your small team of superstars, but it won’t work as well with a bigger group. As your ranks grow and positions that were filled by individuals transform into teams of people, the need to stay organized becomes amplified. —Inc.com

The point here is Google is not just a search engine. Nor is Facebook only a social media network. Both are a lot more. Now, let’s distill this down to the world of small business. It’s only natural to grow and expand into new territory. The question is, when does that compromise the company’s core? In other words, growth isn’t always a good thing.

How to Get Back to Business Basics

One critical lesson here is the fact that when a business grows, does it grow to meet the needs of its customers? Or, does it expand to other areas for the sake of chasing profit. Of course, there’s nothing wrong with adding new revenue streams. But, there is something very wrong about letting it harm core competency. Here’s a few suggestions for how to get back to business basics:

Listen to your customers. More customers are one sign that your business is growing. As your customer base increases, it becomes more and more difficult to stay in-touch. So, start listening in earnest again. There are several ways to do this beyond personal interaction, if necessary. Surveys, email, and more are valuable resources.
Give your team a real voice. Just because your business is larger doesn’t mean that you need to only rely on a few key people. Chances are excellent, there are team members under management who have valuable input. Solicit from them periodically and take their insight to heart.
Purge all the extra stuff. When a company grows beyond its initial offerings, it breaks its old parameters. Which means often journeying out to untested waters. Problems inevitably ensue. So, stop trying to force what’s not working and let it go.
Get an outside perspective. Companies can easily lose sight of their identity. If a random person can’t immediately identify what your company does, or names off a bunch of things confusingly, that’s a bad sign. Bring in an experienced business coach to give you that much-needed outside perspective.

Have you experienced a time when you needed to get back to basics? What other advice would you offer? Please share your thoughts and experiences by joining the conversation!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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How to Tell When a New Business Client is Lying to You

January 28, 2020 No Comments

We’ve all been betrayed in one way or another. Some situations are worse than others. But, all things being equal, it’s better to be safe than sorry. There’s an old saying in the real estate industry, “Buyers are liars.” (Although, this is true in just about any line of work, law, financial, retail, and countless others.) The point being, human nature is what it is and there’s just no way around it. Why It’s so Important to Avoid Liars Okay, you can probably think of a dozen reasons liars can be trouble. They cause feelings of betrayal, anger, resentment, regret, and basically a whole host of negatives. But, even if you’re able to get past the personal hurt, there’s the logistical fallout. The vast majority of customers are truthful. But the lying happens often enough to get under your skin. What’s more, deceitful customers pose a risk to your business. If they’re willing to lie to you, what does that say about their character? Would they also be willing to fabricate an errors-and-omissions claim for personal profit? —EOforLess.com Such consequences include but not limited to: being embarrassed by peers, trouble with client relations, upset in the workplace vis-à-vis team members, and plenty more circumstances. Plus, just a single lie can hurt your bottom line in a serious way. How to Tell When a New Business Client is Lying to You So, how do you spot a lie before it causes all sorts of trouble in your business? Well, it isn’t easy, there’s no question about it. But, there are some ways to tell when a client is lying to you, like the following: It sounds too good to be true. Okay, this is probably cliché’ but it’s nevertheless true. When someone tells you something that sounds too good to be true, it more than likely isn’t true. What’s most problematic is that in the moment, it’s easy to fall for. Their social media is a red flag. Some con artists make their lives to look out-of-this-world, luxurious and exciting. Others have absolutely no social media presence at all. In either case, it can tip you off to someone who is trying to hide something because there’s no information at all. Or, a person who is trying to fool everyone else by making their life look irresistibly envious. There’s difficulty answering simple questions. Here’s another bit of advice you’ll hear from experts on the subject of lying — the fibbers might have a lot of trouble with answering simple questions. (Conversely, when there’s inconsistent but a lot of detail, that’s also a telltale sign.) His or her past tells a completely different story. If you have a bad feeling, listen to your inner voice and get a bit of background from people in his or her past (if possible). Just asking a few key questions can tell you a lot, a whole lot. What other advice do you have to offer through your experiences? Please comment and let others know! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Pros and Cons of Buying New vs Refurbished Office Equipment

April 12, 2023 No Comments

Office equipment can be quite expensive. But, it’s necessary. So, there’s not a lot of choice precisely because it is an absolute must. Although, there are a couple of options. It’s entirely possible to procure office equipment in two different ways. Small business owners can buy new or purchase refurbished. However, this, of course, raises a number of questions. So, let’s take a look at all the benefits and downsides of purchasing new versus buying refurbished. Pros of Buying New Office Equipment There are many pros and cons to consider when deciding whether to buy new office equipment for your small business. Here are some of the key factors to think about before you commit to obtaining new equipment: Improved productivity and efficiency. With new office equipment, your employees can work faster and more efficiently, which can lead to increased productivity and profits. For example, a new computer system with faster processors and more memory can help your employees complete tasks more quickly. Reduced costs. New office equipment can also sometimes help you reduce your costs in the long run. For example, a new energy-efficient printer can save you money on your energy bills. Improved customer service. Yet another benefit is new office equipment can help you provide better customer service to your clients. For example, a new phone system with call forwarding and voicemail can help you keep your business running smoothly even when you’re not in the office. Enhanced security. Additionally, new office equipment can help you protect your business from security threats. For example, a new firewall can help you protect your computer systems from hackers. Improved morale. New office equipment can help boost morale among your employees, which can lead to increased productivity and loyalty. For example, new office furniture can make your employees feel more comfortable and productive. As you can see, there are some very convincing reasons to buy new. However, just because it’s new does not mean that it’s the right choice for your organization. Just like anything else, there are also some downsides you should be aware of. Here are the disadvantages of buying new. Cons of Purchasing New Office Equipment While these are some compelling reasons to buy new, this doesn’t mean that it won’t come with a few disadvantages, for example: Initial investment. Buying new office equipment can be a significant upfront investment. You’ll need to factor in the cost of the equipment itself, as well as any installation or maintenance costs. Depreciation. The value of new office equipment will depreciate over time, which means you’ll eventually need to replace it. Obsolescence. New office equipment can quickly become obsolete as new technologies emerge. This means you may need to upgrade your equipment more often than you’d like. Maintenance. Of course, new office equipment will require regular maintenance to keep it running properly. This can add to the overall cost of ownership. Training. Your employees may need training on how to use new office equipment. This can be a time-consuming and costly process. Ultimately, the decision of whether to buy new office equipment is a complex one that depends on your specific needs and budget. Weigh the pros and cons carefully before making a decision. Advantages of Buying Refurbished Office Equipment Now, we’ll take a look at the benefits of purchasing refurbished office equipment. Here are the biggest upsides to going this route instead of buying new: Cost savings. Refurbished office equipment is often much cheaper than new equipment. This can be significant savings for small businesses that are on a tight budget. Environmental benefits. Buying refurbished office equipment helps to reduce waste and conserve resources. This is a positive environmental impact that can help you feel good about your business practices. Similar quality to new equipment. Refurbished office equipment is often just as good as new equipment. It has been thoroughly tested and repaired, and it comes with a warranty. Flexibility. You may be able to find refurbished office equipment that is not available new. This can give you more options when choosing the right equipment for your business. Disadvantages of Procuring Refurbished Office Equipment Obviously, there are also some downsides to consider when it comes to refurbished equipment. Here are the things you might come across if you choose to buy refurbished rather than new equipment: Limited warranty. Refurbished office equipment typically comes with a shorter warranty than new equipment. This is something to keep in mind if you are concerned about the potential for repairs or replacements. Possible cosmetic issues. Unfortunately, refurbished office equipment may have some cosmetic issues, such as scratches or dents. This is usually not a major concern, but it is something to be aware of. Compatibility issues. If you are buying refurbished office equipment from a third-party seller, there is a risk that it may not be compatible with your other equipment. This is why it is important to do your research and buy from a reputable seller. Ultimately, the decision of whether to buy refurbished office equipment is a complex one that depends on your specific needs and budget. Weigh the pros and cons carefully before making a decision. What other pros and cons would you add to these when it comes to buying new or refurbished office equipment? Please take a moment to share your own thoughts and experiences so other people can benefit from your perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

Strategic Moves Small Business Owners can Make during Rising Inflation Periods

January 13, 2022 No Comments

Rising inflation is affecting both consumers and businesses alike. As the dollar’s purchasing power decreases, and prices for goods and services rise, a vicious cycle ensues. Small business owners are obviously not immune to this damaging dynamic. These small companies experience a decline in sales volume and their top lines fall. Fortunately, there are some strategies that small business owners can use to their advantage, even as inflation rises. While these moves won’t magically make all their problems disappear, they will help them to get through this trying time and even realize a greater profit in the future. Expect the Unexpected It is very easy for small business owners to get comfortable in their routines. So, when circumstances change, they generally are not prepared. The shock can lead to making rash decisions and as everyone knows, decisions made under duress don’t typically go very well. Because there is no way to tell how long this inflationary cycle will last, it’s best to adapt to the disruptive environment than to ignore it and hope to weather the storm. An increase in inflation has a number of effects on the economy. First and foremost, it erodes purchasing power as the cost of retail goods and services increase. It can also raise the cost of borrowing as interest rates increase due to increased risk. Inflation increases can also fuel further inflation, creating a feedback loop. —Yahoo Finance In other words, don’t just plan for the immediate short-term, think farther into the future and consider possible contingencies if this inflationary run persists past expectations. Since there’s no real way to know when it will end, it’s far more advantageous to be able to pivot and maneuver on short notice. Otherwise, you could get caught off guard and that could spell big trouble. Strategic Moves Small Business Owners can Make during Rising Inflation Periods The good news is that inflationary cycles don’t last forever, they are temporary. But in such situations, there will be challenges. So, you can use the following strategies to help your small business make it through inflationary times: Offer long-term contracts. During periods of uncertainty, people relish the comfort of stability. Suppliers, vendors, and clients are no exception. Offer them long-term contracts at agreeable terms and that will alleviate some anxiety. It will also help to give you more peace of mind in the short term and can also help to set your business up for future success. Invest in technology. Smart business owners take advantage of these circumstances by doubling down where it really counts. Technology gives businesses the power to increase productivity with fewer employees. Technology is a force multiplier. By expanding their technological assets, companies can not only meet but surpass client demands with fewer human resources. Refinance your debt. Interest rates remain at near historical lows at the moment. But, they are likely to go up through the year. So now is the time to lock in a lower rate and refinance your debt. Paying just a little less in regular installments will help to free up cash for use elsewhere. Resist shrinkflation, if possible. Consumers are very well aware that they are getting less and still paying the same amount or more. Big corporations use this sleight of hand and needless to say, the general public doesn’t like it. If you are able to deliver the same goods and services for the same prices as you normally would, continue to do so for as long as possible. This will most definitely help you stand out from the competition and your sales figures will reflect it. What other suggestions do you have for small businesses that are dealing with rising inflation? Please take a few moments to share your thoughts and experiences so others can benefit from your perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group.