Business Education

Microsoft will Ditch its Own Tech in Favor of Rival Google — Here’s What it Means to Your Business

If you haven’t heard this news, that’s okay. It’s really a niche story but it does make a very important point. Here’s the short version. Microsoft tried to create its own web browser to replace Internet Explorer. It’s known as “Edge.” And, the code behind it has proven too troublesome. So, the software giant will build a new web browser-based on the technology Google uses to power Chrome.

What it Really Means to Reinvent the Wheel

Let’s get to the real meat of this cliché. Like many other adages, it’s a truism. The reason people say it is precisely because it is an unavoidable fact. It makes a very blunt point. That is, the wheel already serves a purpose and there’s no need to try to come up with something better because it works so well.

The general public typically has a distorted view of entrepreneurship. They think of visionary leaders who created something no one had ever seen before and became household names in the process. While it’s true that some figures have achieved this level of notoriety, the reality for 99 percent of entrepreneurs is very different. Their success is based not on creating an earth-shattering new product from scratch, but on learning what their customers want, making user-centric adjustments to existing products or services and providing it for them.
—Inc.com

We’ve all heard the saying more than one time. But, it still alludes business leaders who believe they can do “it” better, whatever “it” might well be. Call it hubris or stubbornness, it can get the best of the best.

How Entrepreneurs can Avoid the Reinventing the Wheel Trap

So, how does one avoid the temptation to reinvent the wheel in business? It’s not simple because the urge is so very strong to come up with the next big thing. Here are three ways to avoid the reinventing the wheel trap:

Take a step back. If you feel the compunction to try to reinvent the wheel, take a step back look at the big picture. Take a deep breath and think about how to incorporate what you need that already exists instead of trying to come up with something new.
Ask for team member input. Okay, here’s another cliché, “two heads are better than one.” And, it’s also a truism. Getting different perspectives and points of view can really work wonders.
Apply your existing resources. You might already have the tools on-hand to accomplish what’s needed. Put those to good use rather than putting a lot of extra time and effort into something which might not pay off.

How do you avoid the urge to reinvent the wheel? What practices work best? Which steps can other entrepreneurs take to avoid this mistake? Please, comment and give us your experiences!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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How to Build a Positive Brand

May 16, 2017 No Comments

One thing that makes companies successful is branding. We see it everywhere and all the time, from television spots, to radio ads, to catalogs and other marketing materials, businesses put out impressions of themselves to the public. The reason for branding is obvious but it’s not necessarily an easy task. It requires differentiating an entity from its competition to make it instantly recognizable to consumers. A brand has to not only be recognizable, it has to live up to its self promotion and establish a reputation that’s commensurate with its marketing. There’s practically little else which can destroy a company faster than having a bad reputation. Even the most effective branding won’t allow a company to escape bad publicity or a negative consumer image. Small business owners might not believe that branding is necessary for them precisely because of their small size; however, in a world that is digitally centered, that’s simply not the case. No matter the size of your organization, it needs a positive brand to help propel it forward. Ways to Build a Positive Brand To build a positive brand, you’ll need to think about the future–it’s what you do now that’s most important. There are defunct companies that doomed themselves by not being aware of the image they were presenting. Relying on gimmicks is another mistake. Companies that place their marketing efforts into gimmicks usually have little else to offer, and, that’s a precarious position. Being genuine and offering good service with a positive attitude are great ways to build a brand. Our personality and professional image sets the tone and stage for how we are all perceived. With the reality of a 24/7 online media world that can change things in a real-time split second, one small wrong move or right move can go viral and change everything. —Small Business Trends To keep your business growing, you have to employ more than one tactic. There are new customers to be found and try your products and services over competitors, and, it’s your brand that will help to convince them to do so. Here are a few ways to build a positive brand: Create a positive work environment. Your brand starts from within your organization. Remember, your employees have lives outside your company and talk to people about work. This is why it’s important to facilitate a positive environment. After all, people won’t give you any business if they’ve heard bad things from insiders. Have a clear and easy-to-follow customer service protocol. Your team members are one of the most powerful sales tools you have. The better they deliver, the better your company does. When it comes to customer service, everyone should know how to respond and to do so in a timely, polite manner. Offer something for nothing. People like free things, practically no matter what they are: great content that is helpful, complimentary items, discounts, and other things can have a big impact. What’s more, if you do this on a regular basis, it will create a positive impression. Make a commitment to your community. Volunteering is something every leader should do and not just for the sake of networking. When you volunteer, you send a very powerful message about yourself and your company. Another thing you can do to create a positive brand is to always follow-up with comments and reviews. Good or bad, these are helpful and the way you deal with comments and reviews will say much about your business. [shareaholic app=”follow_buttons” id=”26833294″]

Turning Detours into Dollars When Construction Obstructs Your Retail Store

July 23, 2026 No Comments

There are many external factors that can have outsized influence on a small business. Inflation is just one example, driving consumers to make different choices, seeking lower prices elsewhere. Then, there are more “concrete” problems, such as infrastructure being completely torn up for improvements and/or extensive repairs that take several months. Obviously, such huge disruption causes a lot of financial harm. Construction projects bring inevitable headaches for retailers large and small. But of course, smaller retailers tend to suffer disportionately and even moreso the longer construction drags on to slow completion. Road closures, detours, and heavy equipment can slash walk-in traffic and floor sales by 30 to 50 percent or more during peak periods of disruption. Yet smart negotiation with local governments can turn potential disaster into manageable inconvenience — and sometimes even create advantages. Retailers who prepare and engage early protect revenue and emerge stronger. Start Before the First Cone Appears The key is proactive outreach. Monitor public works calendars and attend planning meetings. Contact city or county officials weeks or months ahead rather than waiting for orange barrels to arrive. Frame the conversation around shared goals, such as vibrant commercial corridors that benefit everyone through jobs, tax revenue, and community vitality. Bring data. Track historical sales during similar past disruptions or use industry benchmarks. Present foot traffic counts, revenue figures, and customer surveys showing projected losses. Concrete numbers carry more weight than complaints. In locations where tourism and seasonal traffic matter, highlight how prolonged disruption hurts not just one store but the entire shopping district. Negotiate Practical Mitigations Focus first on access. Request clear, well-signed detour routes that funnel drivers directly to your parking lot rather than around it. Push for temporary signage at key intersections, including digital message boards with business names and “open for business” messages. Officials often control these assets and can prioritize commercial corridors. Parking solutions matter enormously. Ask for reserved temporary spots, waived time limits, or even valet-style service during peak periods. Request dedicated construction-worker parking away from customer areas to prevent loss of parking spaces. In some cases, retailers have secured permission for pop-up lots or shuttle services from overflow areas. Seek Financial Relief Compensation options exist. Negotiate temporary property tax abatements, reduced permitting fees, or business interruption grants. Many municipalities offer economic development incentives when projects affect key retail zones. Document everything — lost sales, extra marketing costs, staffing adjustments — to build a strong case. Explore marketing partnerships. Propose joint “Shop Despite Construction” campaigns where the city promotes affected businesses through its channels. This costs the government little but delivers visibility. Some retailers have secured inclusion in official project websites or utility bill inserts. Build Relationships and Leverage Leverage Approach talks collaboratively, not confrontationally. Position yourself as a partner invested in the community’s long-term success. Reference successful precedents from neighboring cities or counties. In several areas, retailers have gained concessions by emphasizing how healthy small businesses support tax bases that fund the very infrastructure projects underway. Know your rights. Construction must follow reasonable standards for minimizing impact. If proposals seem one-sided, involve your chamber of commerce, business improvement district, or even legal counsel familiar with municipal negotiations. Written agreements are essential — get mitigation measures, timelines, and responsibilities documented. Plan Operations Around the Deal Even the best negotiation won’t eliminate disruption entirely. Use the breathing room to adapt and make tactical changes such as extending hours for commuters, boosting online and curbside fulfillment, or creating “construction specials” that draw determined shoppers. Temporary visual upgrades, such as clean barriers or window displays, can maintain appeal. Retailers who negotiate effectively often report recovering 60 to 80 percent of lost traffic through combined access improvements and marketing. The process also builds goodwill that pays dividends in future zoning or permitting matters. Want to Accomplish More for Your Business? Do you want your company to grow faster and earn more while spending more time with your family, doing everything you started your business to do? We can make that dream a reality. Give us 30 minutes, and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at 480-636-1720, or, if you prefer, <a href = "mailto:info@watersbusinessconsulting.com”>send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

How to Deal with Employee Ghosting

July 15, 2018 No Comments

Employee ghosting is a scary situation. It’s spooky because it’s so awkward and strange. If you haven’t heard about employee ghosting, you’re certainly not alone. Although, it’s a trend which appears like it’s on the rise. Basically, this is a workplace phenomenon born from personal relationships in this day and age or IRL. (That’s In Real Life — BTW or By the Way.) And, it’s possible you might just face this particular scenario. So, it’s best to err on the side of caution and take proactive measures to limit the fallout. Employee Ghosting Explained Before we get to how to deal with it, let’s first explain employee ghosting. It’s simply when an established team member, a new employee, or a fresh hire doesn’t show up, without notice or any forewarning. It’s actually a practice that’s been present in the dating world for quite some time. One person simply up and disappears, without any indication. Poof. All communications are cut off, all of a sudden. In fields ranging from food service to finance, recruiters and hiring managers say a tightening job market and a sustained labor shortage have contributed to a surge in professionals abruptly cutting off contact and turning silent–the type of behavior more often associated with online dating than office life. —Inc.com This has found its way into the professional workplace. And, it raises a number of concerns. Of course, the first is being a person short. Then, there’s the matter of reconciling or trying to make sense of a nonsensical move. Moreover, it makes your team members wonder just what the ghost knows they don’t yet know themselves. In other words, just what reason could cause a person to up and disappear? How to Deal with Employee Ghosting Now, let’s get to dealing with employee ghosting. After all, if it does happen, you certainly don’t want to be caught totally off guard. Here are some helpful suggestions for how to deal with employee ghosting: Create a backup plan. At some point, you’re going to deal with a sudden change that comes out of nowhere. So, it’s best to have a plan in-place. Get with one or more team members and create a backup plan that’s reasonable and actionable so it can be implemented, if necessary. Be prepared to reward. Of course, if someone doesn’t show up, someone else will have to shoulder the load. Which means they’ll have to work more. Make it worthwhile by rewarding them appropriately. A gift card, an extra paid day off, or a bigger bonus. Create a high trust culture. When employees call in sick or they are late, handle this professionally and according to your policy with consistency, but don’t make a mountain out of a mole hill. The same is true with employee mistakes. Be careful to react negatively or to belittle an employee who has made an honest mistake because these negative acts cause employees to not disclose the truth and hide their mistakes … even not showing up for work for fear of retribution. A safe and healthy work environment with open communication helps to foster high trust in the work place. Formulate a way forward. You can’t just rely on a temporary stop-gap solution because it isn’t tenable. You’ll need to formulate a plan for how to transition and proceed in a way that isn’t too interruptive. Stay calm and breathe deep. It’s an unfortunate situation and an uncomfortable one, just like when you have to tell your employees you’ve fired someone. But, you can make it past the setback. Start by remaining calm. Take a deep breath and handle it coolly. Have you experienced this strange trend? How do you deal with it? Or, what other suggestions do you have? Please share your thoughts by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Microsoft will Ditch its Own Tech in Favor of Rival Google — Here’s What it Means to Your Business

What it Really Means to Reinvent the Wheel

How Entrepreneurs can Avoid the Reinventing the Wheel Trap

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Related Posts

How to Build a Positive Brand

Turning Detours into Dollars When Construction Obstructs Your Retail Store

How to Deal with Employee Ghosting

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