Microsoft just Demonstrated Why the Hard Sell doesn’t Work — Again

How to Prioritize Your Business’s Goals for the New Year As we step into a fresh new year, it’s the perfect time for small business owners to reflect on their accomplishments and set new goals to propel their businesses forward. However, setting goals is just the first step; the real challenge lies in prioritizing them effectively. In the following article, we’ll explore the most practical and persuasive tips to help you prioritize your business goals and set the stage for a successful year ahead. So, here we go! Reflect on the past year. Let’s start by taking an inventory and getting perspective on the time that’s just passed. Before diving into the new year, take a moment to look back at the past year. Evaluate your successes, failures, and lessons learned from both ups and downs. This will help you identify which goals were met and which were not, and why. Understanding your past performance will give you valuable insights into which goals should be prioritized in the new year. Align your goals with your vision. Ensure that your goals are aligned with your overall business vision. This will help you stay focused on what truly matters and avoid getting sidetracked by less important tasks. Clearly define your long-term vision and break it into smaller, achievable goals to help you progress toward that ultimate destination. Focus on your strengths. Prioritize goals that leverage your strengths and core competencies. By focusing on what you and your team do best, you’ll be more likely to achieve your goals and deliver high-quality results. This doesn’t mean you should ignore your weaknesses, but rather, allocate resources strategically to maximize your potential. Set SMART goals. Make sure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). This will help you create a clear roadmap for your business and ensure that your goals are realistic and attainable. Additionally, this approach will keep you grounded and help prevent you from taking on tasks that aren’t realistic. Prioritize goals based on impact. Prioritize your goals based on their potential impact on your business. This can be measured in terms of financial gains, customer satisfaction, market share, or any other key performance indicators that are relevant to your business. By focusing on high-impact goals, you can make the most of your resources and achieve significant results. Break down those goals into actionable tasks. Once you’ve prioritized your goals, break them down into smaller, actionable, and attainable tasks. This will make your goals more manageable and help you stay on track. Assign deadlines and responsibilities to each task, and monitor your progress regularly. Be flexible and adaptable. As a small business owner, you know that the business landscape is constantly changing. Be prepared to adjust your priorities as needed. Keep an eye on market trends, customer preferences, and industry developments, and be willing to pivot your priorities if necessary. Prioritizing your business goals for the new year is a critical step toward achieving long-term success. By reflecting on the past, aligning your goals with your vision, focusing on your strengths, setting SMART goals, prioritizing based on impact, breaking down goals into actionable tasks, and remaining flexible, you’ll be well on your way to a prosperous new year. Remember, the key to success lies in staying focused and committed to your goals, and continuously reassessing and adjusting your priorities as needed. Here’s to a successful new year for your small business! Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? Let’s solve your biggest challenge – right now! We invite you to a FREE 30-minute consulting session where you can describe your biggest business challenge and we will then gladly share our 150 years of combined business experience solving that challenge. We have worked with hundreds of clients with challenges just like yours. Call us for your free appointment at 602-435-5474, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

Personality Hires Spark a Big Social Media Debate: Here’s What Small Businesses Need to Know Personality hires have recently become a popular topic on social media. While there are numerous reasons, perhaps the biggest is the concept resonates with many people, particularly younger generations like Gen Z, who often feel that they bring value to the workplace through their interpersonal skills and positive energy, even if they may not have extensive technical skills or experience. This launched a trend where individuals celebrate being “personality hires,” often in a humorous or self-deprecating manner, sharing their experiences and insights on platforms like TikTok and Twitter. Also, the rise of remote work and changing workplace dynamics have made the concept of personality hires more relevant. As companies focus on building strong team cultures and maintaining employee engagement, the value of employees who can foster positive relationships and boost morale has become more apparent. This has sparked discussions about the importance of hiring for cultural fit and soft skills, in addition to technical abilities. What to Know about Personality Hires As stated above, personality hires refer to the practice of hiring employees based on their personal traits, interpersonal skills, and cultural fit, rather than solely on their technical skills or experience. This approach emphasizes the importance of an individual’s personality in the workplace, as it can significantly impact team dynamics, collaboration, and overall company culture. Pros of Personality Hires This isn’t a completely new concept. But since it’s a decidedly different approach than traditional thinking, it can be difficult to see the benefits. So, let’s take a look at some of the advantages these job candidates can bring to the table and why they could be a good fit for an organization: Enhanced team cohesion. Employees with compatible personalities often work better together, reducing conflicts and improving team dynamics. A personality hire can help foster a positive and collaborative work environment. Improved relationships and communication. Personality hires are typically good communicators and can help improve relationships among team members and between employees and management. This can lead to better collaboration and problem-solving. Adaptability and learning potential. Candidates hired for their personality traits, such as openness, adaptability, and eagerness to learn, may be more effective in growing into their roles and taking on new challenges compared to those selected solely for their current skill set. Reinforcement of cultural norms and values. Hiring for personality allows organizations to reinforce the cultural norms and values that make them unique, fostering a workplace where employees are aligned with the company’s core beliefs and behaviors. Additionally, personality hires offer the potential for a new way of approaching an industry. These individuals may perceive things differently and be able to take a novel viewpoint no one else has thought of before. Cons of Personality Hires Now, as you well know, there are downsides to any proposition. Sure, this could bring a small business plenty of great experiences but it’s important to be aware of potential problems that could come from personality hires, like the following: Risk of skill gaps. Focusing too much on personality might lead to overlooking essential skills or technical deficiencies, potentially resulting in performance issues if the hire cannot meet the technical demands of the role. Overemphasis on likeability. There’s a risk that highly likable candidates may be favored over more qualified ones, which can impact the overall productivity and effectiveness of the team. Potential for bias. Personality-based hiring can introduce bias into the hiring process, as it relies heavily on subjective judgments about an individual’s character and fit within the organization. Conflict among team members. Personality hires can sometimes create tension or conflict within the team, especially if their personality traits clash with those of other team members. Small businesses should carefully consider the pros and cons of personality hires when making hiring decisions. While personality hires can bring considerable benefits to a workplace, including improved team harmony and cultural alignment, it is crucial to maintain a balanced approach. By carefully blending personality assessments with skill evaluations during the recruitment process, organizations can ensure they not only hire employees who fit into the workplace culture but who are also well-equipped to contribute to the company’s success. Ultimately, small businesses should prioritize hiring individuals who possess a combination of strong technical skills and a compatible personality that aligns with the company’s values and culture. Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at (602) 541-1760, or, if you prefer,