Business Education

The 3 Biggest Social Media Marketing Mistakes

The three biggest social media marketing mistakes small businesses make might surprise you. In fact, two of them seem contradictory, that is, once you learn their details. But, knowing about these unforced errors can help a business create brand awareness, reach a larger audience, and sell more. Read on to learn about the three biggest social media marketing mistakes small businesses make.

The Importance of Social Media Marketing

Social media marketing is an obvious necessity in today’s business environment. Consumers get most of their news and information from social media. It’s where 3 out of 5 consumers discover new products and services and/or are repetitively exposed to them on a regular basis. It’s also the place where literally hundreds of millions of people go day after day.

Most modern businesses understand the importance of using social media to promote their brand and interact with consumers. Indeed, social media is at the core of many companies’ digital strategy, often delivering measurable results in terms of sales, leads and customer service. That said, there are many social media mistakes that we see time and time again: strategic errors that leave leads on the table and opportunities unexplored. —Forbes.com

With such wide reach and exponential potential, it’s no wonder social media marketing is the preferred medium of the largest international brands. Small businesses can also tap into this powerful branding tool, by building a presence. However, it must be done with an effective strategy.

3 Biggest Social Media Marketing Mistakes

The lack of strategy, unsurprisingly, is where too many businesses go wrong. Just having a presence and posting updates isn’t enough. It is very important not to commit these three huge social media marketing mistakes, too:

Posting too little. If there’s one rule small businesses should follow in regards to social media marketing, it is consistency. Too many businesses start off posting regularly, only to update their pages less and less. Eventually, updates are sporadic, becoming few and far between. Hence, people don’t encounter them often enough and that’s a really bad thing.
Posting too much. On the other hand, some businesses over do it. They post so frequently, there’s no discernible message or value to their target audience. These businesses make the mistake of confusing quantity for quality, and that too, is a huge mistake. Posting for the sake of it usually only serves to irritate people, not endear them to the brand.
Not effectively branding. The last point plays into this one. It’s a well-known fact in the digital marketing world people often forget where they see things on social media, more particularly, not remembering the source. In other words, they might recall a product or service, but can’t recall the platform on which they saw it, and more importantly, which business it posted the content. Therefore, it’s imperative to have a consistent brand presence so people associate your business with its products and services.

What other mistakes would you advise small businesses to avoid? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

Like this article?

Why a Recession Spells O-p-p-o-r-t-u-n-i-t-y for Successful Entrepreneurs

August 16, 2022 No Comments

As every savvy business owner knows, their company is not only subject to seasonality in at least some industries, but it can also be positively or negatively impacted by the overall national economic landscape and more particularly, the macroeconomy of their local community. So, there are cycles, or ups and downs, which more or less can be predicted. However, these factors don’t necessarily dictate every aspect of how they operate their businesses during good or bad times. Entrepreneurs still have quite a bit of say and it’s essential to understand that business owners are not totally helpless in uncertain times. The smartest and boldest entrepreneurs know and understand this, which is why they use recessionary periods to their advantage. One of the biggest debates in the business world really centers around individual personalities. In other words, two business owners in the same industry competing for the same consumer dollars might react in two totally different ways. When inflation spikes, interest rates go up, and consumers pull back their spending, one entrepreneur might also decide to pull back and scale down. This is not the time for inertia and despair or running around like the proverbial scaredy-cat. Instead of dwelling on the negatives as so many others do, realize that their preoccupation gives you a chance to one-up them. In fact, to be really contrarian about it, think of this catastrophe as a gift. The gift of challenges and opportunities. Challenges are what make business so exciting. Now’s the time to look for new, sustainable opportunities to grow your business and make it stronger. —Inc.com Meanwhile, the other business owner looks at this as an opportunity. Although consumers may be pulling back a bit, it doesn’t mean they can totally go without the goods and services they need. And, seeing that one of his chief competitors has decided to play it safe means there is a serious opportunity to be had for the bold entrepreneur. How Successful Entrepreneurs Turn a Recession into Opportunity Unfortunately, as stated above, this really depends on personality or more particularly mindset. Entrepreneurs who play it safe and try to ride out economic downturns will probably survive and even grow when things turn around. But, those people who played it safe might see a competitor grab up more market share because that rival decided to do the opposite. Here are some of the ways savvy business owners can take advantage of a recession: Increase advertising. The companies who continue to market their businesses aggressively will practically always reap the rewards and gain a return on investment. While others cut back on their advertising, entrepreneurs who are bolder and continue or increase their advertising put themselves in a stronger position in the marketplace. Buy out competition. This is something that happens regularly in certain professions, for instance, financial advisors. When one individual retires or a firm is winding down its operations, buying a book of business is quite common. Think about doing the same in your industry and how that could benefit your company in the long term. Streamline operations strategically. It’s not all just about going bigger, it’s also about being smart about how you’re running your business. Take some time to review your logistics and budget to see where you can streamline things to cut expenses while maximizing revenue. What other suggestions do you have? Please take a moment to share your thoughts and experiences so others can learn from you! Interested in learning more about business? Then just visit Waters Business Consulting Group.

How Small Business Owners Can Craft Irresistible Discounts and Sales that Standout from the Competition

October 18, 2023 No Comments

How Small Business Owners Can Craft Irresistible Discounts and Sales that Standout from the Competition In the competitive landscape of modern commerce, offering discounts and sales is a strategic way for small business owners to attract customers and boost sales. However, simply slashing prices is not enough; your discounts and sales need to stand out amidst the sea of offers customers encounter daily. Because of this, it’s necessary to explore the most effective strategies small business owners can use to make their discounts and sales not only noticeable but also irresistible. By implementing these techniques, you can increase closed deals, enhance customer loyalty, and ultimately, drive higher profits for your business. Ways Small Businesses Can Offer Enticing Discounts and Sales that Beat Out Their Competition Discounts and sales are a great way to attract new customers and increase sales. However, with so many businesses offering discounts and sales, it can be difficult to make your offers stand out. Here are a few tips on how to make your discounts and sales stick out over the competition: Offer unique discounts and promotions. Instead of just offering a generic discount, try offering a more unique discount that is relevant to your business and target audience. For example, you could offer a discount for first-time customers, a discount for students or seniors, or a discount for customers who refer their friends. Use creative marketing language. When promoting your discounts and sales, use creative and eye-catching language that will grab attention. For example, you could use phrases like “Limited-time offer!” or “Save big today!” You could also use images and videos to help promote your discounts and sales. Personalize your discounts and promotions. When possible, try to personalize your discounts and promotions for each customer. For instance, you could send customers personalized email offers based on their purchase history or interests. You could also offer discounts and promotions to customers on their birthday or other special occasions. Make it easy for customers to redeem your discounts and promotions. Your discounts and promotions should be easy for customers to redeem. Avoid using complicated codes or restrictions. You should also make sure that your discounts and promotions are prominently displayed on your website and in your store. Also, be sure to track the results of your discounts and promotions. It is important to track the results of your discounts and promotions so that you can see what is working and what is not. This will help you to improve your future discounts and promotions. More Discount Strategies Small Businesses Can Use While these methods are actionable and helpful, there are additional ways to make such offers enticing to new and repeat customers. Here are a few additional tips that can help you increase the number of closed deals and profits from your discounts and sales: Create a sense of urgency. When promoting your discounts and sales, create a sense of urgency by letting customers know that the offer is only available for a limited time. This will encourage customers to act quickly and make a purchase. Use social proof. Social proof is a powerful psychological phenomenon that can influence people’s behavior. When people see that others are taking advantage of your discounts and sales, they are more likely to do the same. You can use social proof by displaying testimonials from satisfied customers on your website and in your store. You can also promote your discounts and sales on social media and encourage customers to share their experiences with their friends and followers. Upsell and cross-sell. When customers are taking advantage of your discounts and sales, it is a great opportunity to upsell and cross-sell them on other products and services. For example, if a customer is buying a new phone, you could upsell them on a case or screen protector. Additionally, you could also cross-sell them on a wireless plan or accessories. By following these tips, you can make your discounts and sales stand out over the competition and increase the number of closed deals and profits. But, take the time to experiment to learn what works most effectively. Chances are there’s a combination that will yield the best results. With a little trial and error, you’ll discover what works and what doesn’t. Right now, you can get John Waters’ latest book for FREE! (Currently selling for $19.95 on Amazon). This inspiring book titled “Profit by Design: The Blueprint to Successfully Scale Your Business and Regain Your Freedom” is a must-read for business owners who want to do just that! Request your FREE copy in any of the following ways: By phone 602-435-5474 Visit Waters Business Consulting Group By email: Steve@WatersBusinessConsulting.com

Stress Points Entrepreneurs Should Avoid

May 24, 2017 No Comments

Being an entrepreneur means being able to pursue a dream, to fulfill a passion, and to realize your full potential. It’s also a stressful role, even for the most intelligent and resourceful. Though we like to think of stress as just an inconvenient emotion, it can take a substantial toll on your health. It’s linked to heart disease, obesity, depression, headaches, gastrointestinal problems, and more adverse health conditions. It’s also one of the most common conditions in starting a new venture or continuing to build a business. However, it doesn’t have to get the best of you. Stress Points Entrepreneurs should Avoid Stress is actually a biological response to certain conditions and situations. It consists of releasing hormones, including adrenaline and cortisol, which cause the body to physically and emotionally respond to its environment. In an entrepreneurial role, you’ll have a lot invested, which can include your personal savings, time, and effort. What’s more, you’ll be responsible for managing others. That’s certainly conducive to causing stress and you need to be equipped with the right response to make the right decisions. In the business world, there’s a certain cache attached to being able to soak up all that stress. But people can’t keep putting themselves under a lot of pressure for a long time without consequences. Eventually something’s going to give. —Entrepreneur.com When you’re an employee, you deal with stress but it rises to a whole other level when you are running your own business. After all, it is you that’s “calling the shots,” and you are at the helm of the enterprise. Stop to think about the entire situation and it can be practically paralyzing. You’ll definitely have a lot to deal with when you’re running or starting a business and one of the single biggest challenges to overcome is how you deal with stress. Because of this, you should know the most common stress points and how to cope with them effectively: Capital. Money is essential to business, but there will definitely be times when cash flow is anemic. You should learn to use free and low cost resources when money is lean. For instance, you can pay a freelancer that’s just starting out, or, can take-on a little more personally to keep costs down. Promises. As a business owner, you’ll make promises on a regular basis. When an unexpected event takes shape, it can seriously throw-off your working timeline. When possible, you should rearrange your schedule and revisit your priorities to make good on your promises. Commitments. Alongside promises are your commitments. When starting or running a business, it’s often tempting to fully load your schedule to help build your brand. This can take its toll, so, think about what’s most important and only commit to these. Clients. While clients are the lifeblood of your business, early on, you’ll probably take anyone who comes across your radar. Over the course of running your business, it’s helpful to reexamine which clients are worth the effort and which are making your journey an agonizing proposition. Talent retention. Having talented people on your team is key to success but this comes with a cost. Said cost rises as time goes on and you’ll face one or more moving-on sooner or later. Instead of fretting over the loss, look at it as an opportunity to forge a strategic partnership. Though these are all real and can be large problems, one stress point is particularly painful: the unknown. As the saying goes, “you don’t know what you don’t know.” That however, is true with just about everything in life. Instead of letting it worry you, look at it as a new opportunity to embrace. Even if you fail at this or that, it serves as a lesson learned which helps to make you a better leader. Remember, we learn far more from our failures than our successes because it’s easier to deconstruct. Want to find out about what a business coach can do for you? [shareaholic app=”follow_buttons” id=”26833294″]