Business Education

The 3 Biggest Social Media Marketing Mistakes

The three biggest social media marketing mistakes small businesses make might surprise you. In fact, two of them seem contradictory, that is, once you learn their details. But, knowing about these unforced errors can help a business create brand awareness, reach a larger audience, and sell more. Read on to learn about the three biggest social media marketing mistakes small businesses make.

The Importance of Social Media Marketing

Social media marketing is an obvious necessity in today’s business environment. Consumers get most of their news and information from social media. It’s where 3 out of 5 consumers discover new products and services and/or are repetitively exposed to them on a regular basis. It’s also the place where literally hundreds of millions of people go day after day.

Most modern businesses understand the importance of using social media to promote their brand and interact with consumers. Indeed, social media is at the core of many companies’ digital strategy, often delivering measurable results in terms of sales, leads and customer service. That said, there are many social media mistakes that we see time and time again: strategic errors that leave leads on the table and opportunities unexplored. —Forbes.com

With such wide reach and exponential potential, it’s no wonder social media marketing is the preferred medium of the largest international brands. Small businesses can also tap into this powerful branding tool, by building a presence. However, it must be done with an effective strategy.

3 Biggest Social Media Marketing Mistakes

The lack of strategy, unsurprisingly, is where too many businesses go wrong. Just having a presence and posting updates isn’t enough. It is very important not to commit these three huge social media marketing mistakes, too:

Posting too little. If there’s one rule small businesses should follow in regards to social media marketing, it is consistency. Too many businesses start off posting regularly, only to update their pages less and less. Eventually, updates are sporadic, becoming few and far between. Hence, people don’t encounter them often enough and that’s a really bad thing.
Posting too much. On the other hand, some businesses over do it. They post so frequently, there’s no discernible message or value to their target audience. These businesses make the mistake of confusing quantity for quality, and that too, is a huge mistake. Posting for the sake of it usually only serves to irritate people, not endear them to the brand.
Not effectively branding. The last point plays into this one. It’s a well-known fact in the digital marketing world people often forget where they see things on social media, more particularly, not remembering the source. In other words, they might recall a product or service, but can’t recall the platform on which they saw it, and more importantly, which business it posted the content. Therefore, it’s imperative to have a consistent brand presence so people associate your business with its products and services.

What other mistakes would you advise small businesses to avoid? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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Business Leaders This Responsibility Rule Exemption Doesn’t Apply to You

July 2, 2020 No Comments

“You’re not responsible for the irresponsibility of others.” Or, “You can only control you, not other people.” Both are great pieces of advice to live by. Except, when you’re in a position of leadership. When you’re in charge, you are responsible for the actions of others. It’s a stark contrast to the peer-to-peer world. Because, your employees aren’t your peers. Sure, they’re good people. But, they aren’t your equal. At least, in terms of business structure. You are the authority. So, when a team member is irresponsible, you’re the one the customer will blame. It’s not fair, but it’s reality. Why Employees Act Irresponsibly Everyone does something irresponsible at some point. But, there are people who just can’t seem to get it together long-term. However, these are the exceptions, rather than the rule, a tiny percentage by comparison. You might have even been one of them, but eventually “grew” out of that phase. In almost every workplace, there is bound to be someone who isn’t pulling their own weight. When you’re an ambitious, hard-working [business owner] who is committed to growing your career and the company, it’s frustrating to work with someone who seems interested in only doing the bare minimum. —Fast Company People act irresponsibly because they just don’t take their jobs seriously. To them, it’s just a paycheck — a paycheck they can get almost anywhere. Of course, this is very short sighted but it speaks to their mindset and overall attitude. When that personality shows up in your business, you’ll have to deal with it. There is no passing it off. How to Deal with an Irresponsible Employee If you’re in this unenviable position, you’ll need to deal with the situation directly. While it’s tempting to pass this off to a subordinate who is above the person in question, letting him or her know their behavior is known at the top is very powerful. (This alone could be enough to correct him or her.) But, it’s best to be clear. Here’s how to deal with an irresponsible employee: Put the onus on him or her. Ask him or her how they can improve. Let them be a part of the solution right from the beginning. If they are unwilling or standoffish, that’s a big red flag that probably signals his or her time at the company is coming to an end. Persuade but don’t preach. You can (and should) remind him or her of the company’s policies and procedures. But explain why, instead of just hitting him or her with a litany of do’s and don’ts. Enter into a discussion rather than just making proclamations. Always lead by example. This is something you should already be doing routinely. Showing leadership not only helps others to reach their goals, it inspires others to succeed in more ways than one. Otherwise, you’re not really leading the company, you’re just a figurehead and people will instinctively understand that fact. Follow-up regularly. Obviously, you’ll need to follow-up with him or her. But, think twice about doing so on a set schedule. The element of surprise will motivate him or her to do the right thing. If they don’t, it means you’re dealing with someone who just doesn’t care and isn’t a true asset to the business. What other suggestions do you have for dealing with an irresponsible employee? Please go ahead and share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

The Hidden Risk of Undercutting Prices in Small Business

December 4, 2025 No Comments

We’ve all heard that giving people more for less is a clever business strategy. After
all, who doesn’t want to pay a lower price for a given product or service? Most
consumers will jump at the opportunity to save a little money. But this philosophy
doesn’t always apply. And sometimes, it can backfire big time. That’s right—lower
prices don’t always translate into higher sales levels. In fact, lower prices may have a detrimental impact on a business’s bottom line. But why?

If You Work Even When Your Not at Work You Need to Stop and Read This

October 31, 2018 No Comments

Work, work, work, work. It’s a well-established entrepreneurial behavior. And, in the age of on-demand information and immediate connectivity, it’s only getting worse. Unfortunately, too many people are a part of an always-at-work culture. Sure, they love what they do. But, it causes burn out and just isn’t healthy. If you’re constantly working, even when you’re not at work, you’re not alone. So, read on to learn a few ways to effectively deal with it. A Different Look at the Always-at-Work Behavior We’ve talked about wasting time. And, in a very real sense, that’s what you’re doing when you’re working when you’re not actually at work. In other words, the fact that you’re not truly in the moment means you’re only cheating yourself and the others around you. Depending on the job and the employer’s expectations, which should be clearly outlined, employees who accept a job and commit to meeting those expectations need to accept that they are “on call” and be willing to answer communications. However, remember the old adage, “All work and no play makes Jack a dull boy.” Everyone deserves some time to disconnect. —Forbes.com Think about it for a moment. If you are constantly distracted by work, you’re effectively taking time away from family and friends because you’re not enjoying what’s going on. In fact, you don’t even need to be there since it’s not what’s capturing your attention. How to Prevent Workaholic Urges Now, it’s one thing to “know” there’s an issue but a totally different thing to do something about it. After all, you’ll have to fight through those feelings that push you into your always-at-work disposition. So, let’s take a look at some effective ways to prevent workaholic urges: Recognize there’s a problem. You’ve probably heard this a number of times. It’s unavoidably true. You must start by recognizing there is a real problem. Then, commit to make a change. Don’t beat yourself up too much if you slip now and again because that’s just part of the process. Ask for help from your team. You’ll need to enlist the help of your team to make real strides. Tell them to keep work at work. You’ll probably find they are happy to help out. Establish a set turn-off time. Another way to get away from the urge to work is to establish a set turnoff time. (A good time is when it’s time to cook dinner or sit down for dinner.) Learn to indulge in relaxation. Relaxation isn’t a bad thing. So, stop treating it like it is the end of the world because it isn’t. Find something you enjoy and take time to enjoy it. I am personally working on myself too! I recently took a break to Mexico with my 14 year old daughter to unplug. Guess what, I plugged in my lap top to work in the mornings and found myself working until noon on a few days! Not good! I actually felt a small amount of anxiety because of my actions. I am now working on a better plan for unplugging. How else do you get away from the urge to work all the time? What other methods and strategies do you use? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.