Business Education

How to Think Clearly when Times are Crazy

Only a few short months ago, the economy was on fire. Then, a slow moving disaster crept across the globe. Shortly after, the coronavirus pandemic triggered a drastic response. An almost total shutdown ensued. Now, re-openings are happening everywhere. But, the unprecedented reaction upended so much, it’s very difficult to return to normalcy. And, it’s enough to make your head spin.

The Real Cost of Rash Decisions

Rash decisions typically equal regret. But, it’s not just the let down. It’s also the waste of time and money. We all know this, which is precisely why we instinctively hate making rushed decisions. It’s the reason we take time to understand the circumstances. But, when the pressure is on, it’s difficult to resist in the moment.

…we need information and we need help to face our problems. But we can only arrive at the solutions by ourselves. The trick is giving our minds the space they need. —Psychology Today

Everyone responds to stress differently. Although, there are most definitely commonalities. Fast heart beat, perspiration, even trembling, are all physical symptoms. Then, there’s the toll it takes on your emotions and it becomes very difficult to think clearly.

Effective Ways to Think Clearly

So, just how do you clear your head? Most people will take a deep breath (which makes the list below). But, sometimes, that’s not enough. Here are some helpful suggestions for how to think clearly during crazy times:

Take a deep breath. Okay, this is an obvious bit of advice. But, it bears repeating because it’s not only simple, but often, effective. Taking a moment to slow down and breath deeply can work wonders. Unfortunately, this isn’t always sufficient.
Focus on the problem, not the outcome. While taking a bit of time out might help, it could fall short. If you’re worried about the outcome, that’s perfectly normal. But, if that worry is preventing you from taking any action, then focus on the problem or process and not the potential outcome.
Hope for the best, plan for the worst. Of course, it’s always best to plan. So, follow the old adage and plan for the best result while being prepared for the worst case scenario. If you can’t completely sidestep a bad outcome, at least mitigate its impact.
Solicit advice from several sources. Two heads are better than one. This not only gives you different points of view, it also helps to take the pressure off and gives you more options. Remember, you don’t always have to make decisions alone.
Set the situation aside and work on something else. Another great way to clear your head is to occupy yourself with something else temporarily. You’ll get the satisfaction of completing a task and it gives you time to think a bit outside the box.
Meditate and/or Pray. Find a moment to be still. You could do this during your breathing exercise noted above. Calm your mind. Find a moment to listen to your breathing and close your eyes. Now meditate on all you’ve been given and how grateful you are for what you have. Thank God for the challenges and opportunities your dealing with and trust Him for His guidance and wisdom to get you through knowing he works all things for good.

What other suggestions do you have for thinking clearly? Please, take a moment to share your thoughts and experiences by commenting and benefiting others!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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3 Necessary Replacement Manager Qualities

July 3, 2021 No Comments

Replacing a manager in any size business presents a number of challenges. It’s not just finding the person with the right skill set, or the most experience, or even the best aptitude for the position, but all of these and more. Unfortunately, too many administrators and entrepreneurs only look at these types of qualities. They fail to factor in other intangibles that would benefit their team members the most. Read on to learn about the three most important qualities of a replacement manager. Why Past Job Performance is No Guarantee of Future Success You’ve no doubt heard or experienced two different cliches: that past performance of an investment is no guarantee of its future result, and the Peter Principle (the phenomenon of people rising to their highest level of incompetence). Unfortunately, this is where many administrators and business owners go wrong. They mistakenly believe that an individual’s past performance is indicative of future results. But, this just isn’t true. Bad managers cost businesses billions of dollars each year, and having too many of them can bring down a company. The only defense against this massive problem is a good offense, because when companies get these decisions wrong, nothing fixes it. Businesses that get it right, however, and hire managers based on talent will thrive and gain a significant competitive advantage. —Harvard Business Review Sure, it’s absolutely necessary to look at a candidate’s previous experience and performance. It’s also just as necessary to rely at least somewhat on their proven skill set and untapped potential. However, this isn’t likely to give you a good overall evaluation of how he or she will fit into his or her new role. 3 Important Replacement Manager Traits One of the most difficult aspects of replacing a manager in any type of business is how he or she will be received by the team members he or she will lead. So, ask yourself if potential candidates have the following qualities: Empathetic ears. There are many different kinds of managers out there, and some of them are a better fit for a promotion or lateral move than others. Depending on their new responsibilities, you most definitely want them to be ambitious and take ownership of their responsibilities. Equally so, it’s critical to have a manager who truly listens to their team members because this will be the perception employees have of the company overall. Decision confidence. Obviously, if someone has all the experience and potential to move up or across, he or she should likewise possess a strong self confidence. In other words, a manager who doesn’t always have to rely on higher ups to make decisions, particularly ones that are relatively small. After all, you don’t want to put someone in a management role who just can’t make up their mind and constantly comes to you for those very reasons. Golden rule follower. If there’s one thing that rank-and-file team members despise the most, it is managers who cannot follow their own rules. Hypocrisy, double standards, and negative traits such as these will quickly erode away employee morale and productivity. Nobody performs well under such types of management, because it is so counterproductive by its nature. What other suggestions do you have for replacing a manager as a business owner? Please take a moment to share your thoughts and experiences so others can benefit from your unique perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group.

How to Tell Your Employees You’ve Fired Someone

April 30, 2018 No Comments

How do you tell your employees you’ve fired someone? The topic makes most entrepreneurs very uncomfortable. But, there are certain situations which call for this type of action. Previously, we’ve talked about how to fire someone. However, what happens thereafter? It’s not like people won’t notice he or she is gone. So, how do you deal with remaining employees in a way that moves your company forward? The truth is, there is no such thing as a perfect transition. However, there are ways to make it go smoother. Signs it’s Time to Terminate an Employee Before you do take the final step of termination, you should be totally sure it’s the only recourse. For instance, a team member who consistently drags down productivity (and, won’t take steps to correct their behavior). Or, an employee who drains morale or constantly stirs-up drama are also toxic — don’t let your organization suffer unnecessarily. Also, an employee who is apathetic doesn’t care about their work product or customers isn’t worth keeping around. One thing we know about human nature is that when there’s a mystery, people will solve it themselves: They make up the ending, and it’s almost always worse than reality. And that’s the problem–if you don’t tell people why, they’ll make up why. And the wrong why is almost always destructive. Information vacuums fill with rumors, and rumors lead to anxiety. —Inc.com Then, there’s the serial rule violator. Someone who just refuses to play by the rules. It’s time to stop banging your head against the wall and do your business a favor. These situations are typically the most disruptive and harmful to a company. How to Tell Your Employees You’ve Fired Someone Now, if it’s time to let a team member go, you’ll have to navigate your employees through a weird experience. Here are some helpful suggestions for how to tell your employees you have fired someone: Make a simple announcement. Convene a meeting or send out a memo. Simply state, “Bob no longer works here. Our transition steps are 1, 2, and 3. If you have any questions, please see Sue.” That’s it. Straightforward and to the point. Don’t share details or communicate negatively. After terminating an employee, the human temptation is to share your reasons for the termination in order to rationalize your decision. And, sometimes this leads to making negative comments about the terminated employee. Do not fall into this trap! Be a leader. Otherwise, any other communication is destructive and deteriorates your culture and you lose respect with your existing employees. Don’t tolerate rumors. Rumors are inevitable in these situations. Keep your ears open and if you hear one, nip it in the bud. Be polite but direct and firm. Do not let rumors become a distraction. Give people a chance to step-up. Since there’s an open position, you can ask who is willing to step-in and fill the void. This is a great chance to see which team members are the most eager and loyal. Seize the opportunity. This is likewise an opportunity to reset the company narrative. You might want to take it in a different direction or get back to fundamentals. Whatever change you’d most like to make, now is a prime opportunity. How do you tell your staff you’ve let someone go? What other suggestions do you have for these situations? Please share your thoughts by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Thinking About Rebranding Your Small Business? Here’s What You Really Need to Know

August 4, 2023 No Comments

After Elon Musk rebranded Twitter to X, the move probably got a lot of small business owners thinking. However, rebranding is a strategic decision that small businesses may contemplate as they evolve, adapt to market changes, or seek to revitalize their image. When done correctly, rebranding can breathe new life into a business, attract new customers, and strengthen brand loyalty. Although, it is a complex process that requires careful planning and consideration. What You Need to Know about Rebranding a Small Business With all that in mind, it’s very important to diligently explore what small businesses should consider when thinking about rebranding and examine the pros and cons of undertaking a rebranding initiative. Then, carefully and strategically think about different scenarios, and play out some strategies, while taking a few contingencies into account, too. Considerations for Rebranding a Small Business First and foremost, small businesses should clearly define the purpose of rebranding and set specific goals. Rebranding may be aimed at targeting a new audience, differentiating from competitors, updating an outdated image, or reflecting a change in the business’s mission. Ask yourself, what are your brand’s strengths and weaknesses? What do your customers know and love about your brand? It’s important to have a clear understanding of your current brand identity before you start rebranding. This will help you avoid making changes that will alienate your existing customers. Then, take some time to factor in and act on the following: Market research. Comprehensive market research is essential to understand customers’ perceptions, preferences, and pain points. This data will inform the rebranding strategy, ensuring it aligns with customer expectations and demands. Brand identity. Rebranding involves more than just changing a logo or name. It extends to the business’s values, personality, and overall identity. Small businesses must be prepared to redefine their brand essence. Competitive analysis. Evaluating competitors’ branding strategies can offer valuable insights. A successful rebrand should differentiate the business from competitors and communicate a unique value proposition. Customer feedback. Gathering feedback from existing customers can help identify areas for improvement and ascertain whether rebranding is necessary or well-received. Financial implications. Rebranding can be a costly undertaking, so it’s important to factor in the cost before you make a decision. There are a number of factors that will affect the cost of rebranding, including the size of your business, the scope of the rebrand, and the fees of the branding agency you work with. Rebranding can be a significant investment. Small businesses must carefully assess the financial impact and budget accordingly. Employee buy-in. Rebranding affects employees, and their support is crucial. Engage them early in the process, explain the reasons behind the rebrand, and involve them in shaping the new brand identity. Rebranding is a big decision for any business, but it can be especially daunting for small businesses. There are a lot of factors to consider, and it’s important to weigh the pros and cons carefully before making a decision. Pros of Rebranding a Small Business Now that we’ve gone through some of the basics, let’s go ahead and list the advantages of a rebrand. Of course, this isn’t an exhaustive list, but it includes the most pertinent. Here are the biggest benefits of rebranding a small business: Fresh impression. Rebranding presents an opportunity for a fresh start, allowing the business to shed any negative associations or outdated perceptions. Attracting new customers. A successful rebrand can attract new customers who may have overlooked the business previously. It can also re-engage dormant customers. Competitive edge. By strategically positioning the brand in the market, rebranding can create a unique selling proposition, setting the business apart from competitors. Increased brand equity. A well-executed rebrand can boost brand equity and strengthen customer loyalty, leading to higher customer retention rates. Adaptation to market changes. Rebranding enables small businesses to adapt to changing market trends, preferences, and demands, ensuring long-term relevance. And, last but certainly not least – expansion and diversification. If a business expands its product or service offerings or enters new markets, rebranding can reflect these changes and signal growth. Cons of Rebranding a Small Business Obviously, there are always downsides. When a company undergoes such a change, it can have certain drawbacks that you’ll naturally want to avoid or mitigate as much as possible. So, here are the most common pitfalls of rebranding a small business: Cost and resources. Rebranding can be expensive and resource-intensive, impacting a small business’s budget and operations. Customer confusion. Sudden and drastic rebranding can confuse existing customers, leading to a temporary drop in sales and loyalty. Time-consuming process. Rebranding is a time-consuming process that requires meticulous planning, design, and execution. It can divert attention from day-to-day operations. Brand equity erosion. If not executed well, rebranding can erode existing brand equity, resulting in lost customer trust and a weakened market position. Also, consider a possible negative perception. Some customers may perceive rebranding as a sign of instability or desperation, impacting the business’s credibility. Summing It All Up Rebranding is a strategic decision that small businesses should approach with careful consideration. By conducting thorough market research, defining clear goals, and involving employees, small businesses can increase their chances of a successful rebranding initiative. While rebranding offers numerous benefits, it is essential to weigh the pros and cons to determine if it aligns with the business’s long-term objectives. When done thoughtfully, rebranding can be a powerful tool for small businesses to evolve, adapt, and thrive in a dynamic market landscape. Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.