Business Education

3 Top Business Relocation Considerations

Thinking about relocating your business? It’s something that many business owners think about, particularly when there’s a radical change in the economy. Or, they’ve had an immense increase in their growth or experienced a substantial decline. Regardless of the circumstances, entrepreneurs may consider relocating their companies for a number of reasons. But, when thinking about the move, get lost and frustrated within the many details. So, let’s focus on three of the biggest things you need to consider if you’re really thinking about relocating your business.

The Relocation Conundrum

There’s always pros or cons to relocating. For instance, you might be trying to escape a tight regulatory environment. But, your customer base is very broad and strong, and moving elsewhere might invite other obstacles. Or, there’s a huge upside to moving to a state with lower taxes, however, doing so means that you’ll have to take on less work in order to maintain your same level of quality with your current client base.

Businesses grow. Products change. Economies flourish or flounder. Any combination of these or other factors can lead you to consider the possibility of relocating a business. As you consider the reasons to relocate your business, your primary concern has to be how the move is going to affect your bottom line. Don’t make any move without first considering all the factors for relocation and determining what the move may do to your customer base. —Houston Chronicle Small Business

Obviously, there are upsides and downsides to almost any business decision. And, it is up to you to examine those advantages and disadvantages in order to decide whether or not it’s right to make a change. That’s where the “paralysis by analysis” phenomenon begins, causing you to overthink the situation and abandoning the idea altogether.

3 Top Business Relocation Considerations

Because it’s such a big decision, it’s best to focus on just a few of the most basic questions. So, let’s take a look at some of the top business relocation considerations you start with:

Overall cost. This not only includes the cost of moving, but expenses you’ll incur thereafter, such as taxes. Moving isn’t cheap, particularly if you have a large operation already in place. Then, there are the long-term costs, such as the aforementioned taxes. Think and project the most realistic scenario in order to gain an understanding of the feasibility of relocating.
Work force pool. If you do move your business to another location, whether it’s to a nearby city, a neighboring county, or an entirely different state, the workforce pool will likely change, at least somewhat. Give this some serious thought and do a little research into possible relocation areas in order to make yourself aware of the local workforce pool.
Growth potential. Obviously, if you’re reconsidering locating your business because of a downturn, make sure you’re not moving laterally to another destination that will resign you to the same fate. You should pick potential relocation areas based on your ability to grow your company over the long-term.

Although we’re focusing on these three factors, what other elements would you consider to be among the most important? Please take a moment to comment to share your thoughts and experiences so others can benefit from your prospective! Interested in learning more about business? Then just visit Waters Business Consulting Group.

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These Marketing Channels area Waste of Money

May 16, 2017 No Comments

When you’re in business, every dollar counts, and, counts big. Revenue is useful for many purposes, particularly those which propel your company forward. You choose where you spend your money wisely, and, always look to get a solid return on investment. This is why you are careful about your hires and day-to-day operations because these are the very backbone of your organization. Of course, one of the ways to grow a company is to make more potential customers aware of what you offer. That can be tricky, especially when you have a strict limitation on the amount you can spend. Therefore, you do what you can to ensure that those dollars are working to get you more work and not just go out the door without coming back in the form of new business. Don’t Waste Money on These Marketing Channels Because we live in an age of on-demand information, there are more channels available than ever before to market through. It starts with you and your team, and, your website and social media presence are all essential. Though the latter two are very much used and highly popular, you have to remember that these are just tools. Even during lean times, companies spend a lot of money on marketing, hoping that the spending will result in future sales. Unfortunately, marketing is one of those areas where it’s really easy to waste money. —Inc.com A cottage industry emerged with the solidification of social media and is now a multi-million dollar industry. Traditional marketing remains an option, as does other forms of spreading the word. While you ought to be as ubiquitous as possible, there are marketing channels that are just a waste of money. Here are some things you ought to avoid because of their poor return on investment: Internet marketing courses. These courses are supposed to instruct you on how to market your business online. The cost isn’t really the issue, but the amount of time you’ll spend learning how to do it and then trying to implement it is an exercise in frustration and futility. Vendor-focused trade shows. Renting a booth or table at vendor-focused trade shows is often a very expensive proposition. This might be worth it if potential customers were also in attendance. However, because these are typically closed to the public, you’ll only be exposing your business to others in business, even in the same industry, meaning your competition. Suggested content. When you’re reading an article, you’ll see titles related to what appears in front of you. Those aren’t there by way of magic, but through ad dollars paid by companies to get you to click through and be redirected to another page. Search engine marketing. This one is something that very few people are able to get results through because of the sheer amount of money it costs to make it worthwhile. Even if you have a large marketing budget, you don’t control where your ads appear, how often they appear, and your ads will be in a crowded space filled with competitors fighting for the same attention. Market research. This can be outdated and/or skewed to bolster a certain, predetermined conclusion. What’s more, you have no real way of validating all the information these contain. Another thing you probably should avoid is mailing lists. These name and address compilations can easily be outdated, and, it takes a lot of time and effort to put a mass mailing together. What’s more, the response rate is very small, only between 1 percent and 2 percent. Some firms claim as much as 4 percent, but that’s still quite low. The smart way to get your brand noticed is to build personal relationships. One of my favorite equations to illustrate my point is how to build Trust. People buy from you if the like you and trust you. The only way to Trust, is by building a Relationship, and the only way to build a Relationship is through Communication. Not by e-mail or text or even phone calls, but by interacting personally with your prospects. Through this personal interaction and Communication, you build a Relationship, and in building the Relationship, you earn the prospective customer’s Trust. Once you have their Trust … assuming you’re likeable … you will have the sale! So, a low cost way to market and grow your business is to build Trusted Relationships, and watch your business grow. It takes time, but how badly do you want to succeed with your business? You can do more to sell your products and services because you know all the information. Invest time into networking, mentoring, and volunteering because these are all worthwhile. [shareaholic app=”follow_buttons” id=”26833294″]

Ways to Build Strategic Partnerships

May 16, 2017 No Comments

There are many ways to build a business, and few are as powerful as establishing strategic partnerships. Ideally, these create win-win scenarios where both parties benefit. The problem with such relationships is they can become more of a burden than a help, particularly when rushed, or, when done with disregard for others. Savvy business owners know the benefit of strategic partnerships, forging an alliance with another entity to provide more products and services to their customers. In fact, a 2014 survey conducted by PricewaterhouseCoopers revealed that in excess of 80 percent of CEO’s looked to create such relationships. However, the sad fact about these partnerships is that a 65 percent were actually successful, so, 15 percent of those did not work out. Ways to Build Strategic Partnerships Strategic partnerships are generally sought in order to expand without the cost of an actual expansion. It allows entrepreneurs to tap into resources with existing structures and increase their books of business. Unfortunately, empirical data shows that half of these business relationships fail. The reasons are many, but it can be avoided if you take the necessary precautions. The formula for a successful strategic partnership may seem easy: 1 + 1 = 3. Indeed, partnerships are a proven way to boost the bottom line. American Express surveyed small businesses in government contracting and found that those who teamed up won 54 percent more prime contracts than average. But creating effective alliances is not always so easy. Partnerships gone wrong can lead to frustration, financial losses and even litigation. —Success.com Of course, no amount of caution or preparation guarantees things will work out without a hitch. Small businesses can really benefit from strategic partnerships, but to do so, you have to establish a good rapport and be transparent as to your wants, needs, as well as expectations. Here are some ways to build strategic partnerships that will help your company grow while benefiting your business partner: Know and quantify your abilities and resources. One of the worst decisions to make is to form a strategic partnership without being able to fulfill your obligations. You certainly don’t want to crack egg all over your face. So, don’t put yourself in such a position and know precisely what you can bring to the table and be upfront about it. Even if you can patch together enough to deliver when necessary, you don’t want the stress that comes with this kind of a situation. Be very clear on your “why.” Another huge, colossal mistake, that business owners make is forming partnerships simply to increase their bottom lines. While that is definitely part of the equation, if you don’t go into a relationship with selfish service in-mind, you’re setting yourself up for big time disappointment. Ask yourself honestly why you want to form a business relationship. If you can’t find an answer other than money, you’re eventually going to sabotage your own efforts. Ask for reasons why potential partners want to connect.What’s true for you is just as true for potential partners. Don’t be afraid to ask penetrating questions to get at the truth. If you discover he or she is on a one-way self-serving mission, you definitely need to pass. Seek those with a shared vision and value system. Take it a step further than just asking questions and get to know him or her before you partner. Build a relationship and during that time, you’ll learn their vision and values. Go slow, learn, and take the time necessary to make the right decision. In addition to these, don’t expect miracles to happen after you form a strategic partnership. In fact, you ought to expect to be uncomfortable from time-to-time by getting out and meeting with your strategic partners face to face. There’s just no way to hedge against every possible contingency, but fostering and developing positive relationships will build trust and eventual business between the strategic partners. Want to find out about what a business coach can do for you? [shareaholic app=”follow_buttons” id=”26833294″]

How Entrepreneurs Can Strategically Deal with the Key Personnel Dependency Trap

February 15, 2024 No Comments

How Entrepreneurs Can Strategically Deal with the Key Personnel Dependency Trap Small businesses often rely on a few key individuals whose knowledge, skills, and experience are vital to the company’s success. The loss of such a key person can be devastating, especially when they possess specific knowledge or skills that are not easily transferable or replaceable. The Key Person Dependency Risk Imagine this: your small business thrives thanks to a key employee – let’s call them the “key holder” – who possesses unique knowledge or skill set crucial to your operation. But then, the unthinkable happens: they leave. Whether through planned retirement, unexpected departure, or unforeseen circumstances, their absence creates a gaping hole, leaving you wondering, “Where do we even begin?” All right, don’t go into a panic. While losing a key holder can feel like a devastating blow in the immediate moment, you as a small business owner have weathered similar storms before. So, here’s a roadmap to navigate this challenging situation that you can follow and restore order: 1) Assess the Damage Identify critical knowledge. Start by mapping out the specific knowledge and skills the departing key holder possessed. What processes did they manage? What information did they hold? Involve other team members to ensure a comprehensive understanding. Evaluate impact. Analyze the potential consequences of their absence. Which areas will be affected the most? What could go wrong if this knowledge remains inaccessible? Take some time to quantify the potential risks to prioritize your response. 2) Take Immediate Action Secure existing information. Before anything else, prioritize safeguarding critical information. Collect all documents, notes, passwords, and resources linked to the key holder’s expertise. Create a central repository for easy access and prevent accidental deletion. Communicate internally. Inform your team about the departure and express appreciation for the key holder’s contributions. Acknowledge the challenges but emphasize your commitment to overcoming them together. Open communication fosters team spirit and resilience. 3) Long-Term Solutions Knowledge transfer. If possible, initiate a knowledge transfer before the key holder leaves. Encourage them to document processes, create training materials, and mentor colleagues to pass on their expertise. This may require incentivizing their participation. Seek external resources. Consider hiring consultants or freelancers with similar knowledge to bridge the gap temporarily. Leverage external expertise while building internal solutions. Upskill existing employees. Identify team members with potential and invest in training programs to develop their skills in the lost expertise area. This fosters loyalty and builds internal capacity for the future. Embrace alternative solutions. Explore technology or software that can automate previously manual tasks handled by the key holder. Consider if digitalization can replace or mitigate the knowledge gap. Remember Be proactive, not reactive. Start planning for potential departures before they happen. Cross-train employees and document crucial processes to mitigate future risks. Invest in your team. Empower your employees by encouraging initiative, providing continuous learning opportunities, and fostering a knowledge-sharing culture. Seek support. Don’t be afraid to ask for help. Industry associations, professional networks, and business mentors can offer valuable guidance and resources during challenging times. Losing a key holder can be a daunting experience, but it doesn’t have to spell doom for your small business. By taking swift action, fostering a collaborative environment, and investing in your team’s growth, you can overcome this hurdle and emerge stronger, more resilient, and prepared for future challenges. Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at 602-435-5474, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

3 Top Business Relocation Considerations

The Relocation Conundrum

3 Top Business Relocation Considerations

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These Marketing Channels area Waste of Money

Ways to Build Strategic Partnerships

How Entrepreneurs Can Strategically Deal with the Key Personnel Dependency Trap

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