Despite the reopenings across the country, many places have still yet to return to normal, pre-pandemic schedules. Several offices continue to allow employees to work entirely from home, or only require minimal in-office workdays, usually just one or two. Meanwhile, small business owners also continue to experience disruptions in their operations, due to a labor shortage, shortage of materials and supplies, and other abnormalities. Plus, several professional associations are not holding annual meetings, or have greatly altered, meaning mostly reduced, their events and in-person get-togethers. All of these unusual occurrences have likewise lead to fewer opportunities to network, but this form of relationship-building still remains essential. The Importance of Networking Consistently Even during normal times, regular networking is important for career professionals and entrepreneurs alike. It provides them with the opportunity to meet new people and gain a new perspective. Networking also helps them discover other types of opportunities, including career advancement, product innovations, and possible future alternative routes. Networking has always been essential to small business owners because it costs little to nothing and helps them create brand awareness. Small business owners use networking as a means to form relationships with others, in like or related fields, that help to expand their business’s ability to find new customers, partner, and grow. A key element to effective networking is to make you known. The premise being that the more people you meet, the more people there will be to get to know and remember both you and your business. You should use every professional and social opportunity to meet and connect with new people.–Olympia Benefits Networking also offers a few other benefits, such as improving social skills, being exposed to new environments, and forming new relationships, both professional and personal. In other words, networking isn’t just about selling products and services, it also is a prime environment for self-enrichment. Too few people see these qualities and only network purely for the sales aspect. Regardless, this relationship-building activity still remains extremely important, even though there are many abnormalities that persist, even well after the pandemic reopenings. How To Continue to Network during Unstable Times There have been periods in the past that have completely disrupted the entire business and economic landscape. Perhaps the most recent and largest in modern history began in earnest in 2008, continuing for several years and what is now referred to as the Great Recession. Although this was mostly related to the housing sector, its effects reached practically every corner of commerce in one way or another. Both business owners and consumers had to adapt, with people leaving long careers to go in entirely different fields of work. Similarly, business owners changed their models in order to survive and return when economic circumstances permitted. During this time, networking became very important not only to sell products and services but to find new opportunities. Here are a few helpful suggestions for networking during such times of upheaval: Change your mindset. Perhaps the biggest obstacle to overcome isn’t in external factors but is entirely internalized. That is to say, it’s very difficult to not only identify but change one’s mindset. Your attitude and outlook will have much to do with this and it’s critical to understand how your approaching the world as so many people’s lives and other businesses are still in a state of disruption. Be flexible with your schedule. Your old way of networking might still be partly or mostly intact. If so, that’s very good news and you won’t have to make many adjustments. However, if very little has returned to normal or is still in a state of flux, you’ll need to be flexible in order to find the time and places to network. This is also a great opportunity to think outside the box and identifies places where you did not network before. Temper your normal sales approach. Since things are not completely back to normal for everyone, it’s best to pull back on the sales talk. Instead, make it more about building new relationships, whether they are professional or personal. This might not be of big benefit now but could prove very advantageous in the future. What other strategies can be used to network during unusual economic times? Please take a few minutes to share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Out-of-Date Phrases Small Business Owners Should Stop Using Around Gen Z Employees Gen Z is the first generation to grow up with the internet and social media. They’re also the most diverse generation in American history. As a result, they have a unique perspective on the world and a different way of communicating than previous generations who came into adulthood in a completely different landscape with some technology that’s now either gone or changed dramatically over the years. Some Phrases Harm Company Culture In the ever-evolving environment of the modern workplace, effective communication is paramount. However, small business owners often unknowingly cling to outdated phrases and terminologies that can create a disconnect, especially with Gen Z employees who are now a significant part of the workforce. As the first truly digital generation, Gen Zers bring fresh perspectives and expectations to the workplace, and using out-of-date phrases can undermine a business’s company culture in several ways. Phrases Entrepreneurs Shouldn’t Use Around Gen Z Employees Small business owners who want to attract and retain Gen Z employees need to be aware of this and avoid using outdated phrases. Using old language can undermine your company culture and make you seem out of touch. Here are a few out-of-date phrases that small business owners should stop using around Gen Z employees: “Think outside the box.” This phrase has been around for decades and has been used to death. It’s also vague and doesn’t really mean anything to most Gen Z people. Instead of telling your employees to “think outside the box,” give them specific instructions on what you want, along with constructive advice about how to deliver. “Synergy.” This word is often used in business jargon, but it’s actually meaningless. Yes, it’s a real word, but it’s also just a way to sound sophisticated and Gen Z employees have probably heard it too much. Avoid using the word “synergy” and instead be clear and concise in your communication. “Work hard, play hard.” This phrase is often used to justify long hours and overwork. However, Gen Z employees greatly value work-life balance and don’t want to sacrifice their personal lives for their jobs. Instead, focus on creating a positive work environment where employees feel valued and supported. “Face time.” Traditionally meaning spending time with someone in person, this phrase can create confusion with Gen Z employees. In the digital context, “Face time” now refers to FaceTime, the video-calling application. Using outdated meanings of terms can lead to miscommunication and make the business owner appear out of sync with contemporary tech culture. ”Out of pocket.” To Boomers and Gen X, this phrase means “unavailable” or, is used to convey when someone is out of the office. However, to Gen Z, it means something entirely different – “wild and unhinged” or “out of character.” In addition to avoiding outdated phrases, small business owners should also be mindful of their body language and tone of voice when communicating with Gen Z employees. Gen Z employees are more likely to trust and respect leaders who are authentic and approachable. So, what other phrases and language would you suggest avoiding using around Gen Z employees? Please take a moment to share your experiences and suggestions so others can benefit from your input! Go ahead, take a few moments, and contribute to the conversation! Do you want to grow your company in 2024 but you are not sure what is required to make that growth happen? Attend our “Planning for Growth” half-day workshop where you will get amazing details specific to your business for what’s needed from your marketing, your sales team, your production team, and your financial performance to enter 2024 with confidence you can indeed grow as planned. You will have the clarity you’ve always wanted but didn’t know how to create. It’s a $1495 value we are offering in November for only $99. Contact us for dates and times. We offer a 100% money-back guarantee if you don’t leave the workshop confident that you know what to do to grow your company in 2024. So, go ahead and contact us by phone or email! By phone 602-435-5474 By email: SteveM@WatersBusinessConsulting.com Don’t wait! This is a great opportunity to propel your business forward!