Business Education

3 Common Long-Term Hybrid Workplace Challenges

A hybrid workplace is one that employs a combination of traditional office workers and remote employees. This setup has become more popular in recent years as technology has made it easier for people to work from home. While there are many benefits to this arrangement, there are also some challenges that must be faced in order to make it work long-term. In this blog post, we will discuss three of the most common challenges: employee work time, fewer team interactions, and time-sensitive deadlines.

Hybrid vs Traditional Workplaces

Traditional workplaces existed for many decades before the introduction of hybrids, which of course, became ubiquitous during the pandemic shutdown. At that time, businesses hurriedly transitioned from tradition to hybrid. Of course, this triggered a learning curb. And, some businesses experienced mostly smooth sailing. But, others struggled to make it work. Regardless of how it started, what’s unfolding or about to happen unleashes some unintended consequences.

One thing is clear about the future of work: At least in the near term — and possibly for much longer — hybrid work arrangements are going to be the norm for many organizations, in industries ranging from tech to pharmaceuticals to academia. There are good reasons why many companies and employees are excited about this mix of in-person and remote work — and equally good reasons why many feel trepidation about the shift. —Harvard Business Review

Businesses always face challenges. From small to large, there’s no end to obstacles and issues. Going hybrid will solve some of those problems. Still, the transition and new normal will also breed new challenges. Fortunately, there are ways to cope and deal with those obstacles.

3 Long-Term Hybrid Workplace Challenges

The great thing about a hybrid workplace is that it offers flexibility, freedom, and lessens commute woes and expenses. But, it does create unique challenges that weren’t likely present before its establishment. So, if your business is transitioning into a hybrid workplace or it’s already been implemented, here are three of the most common challenges facing hybrid companies:

Employee work time. One of the biggest challenges faced by companies with a hybrid workplace is ensuring that employees are working the same number of hours. This can be difficult to do when some employees are in the office and others are remote. It can also be difficult to track employee time when they are working from home. In order to overcome this problem, managers need to have clear expectations about when their employees should be available for meetings or assignments and how long they are expected to work each day. This might include having regular check-ins with remote staff during normal business hours so everyone knows what is expected of them.
Fewer employee team interactions. Another challenge faced by companies that have a hybrid workplace is that there are fewer opportunities for employees to interact with one another. For example, when people work from home they may not have as much time to talk about their day over lunch or exchange ideas in person during meetings. This can lead to feelings of isolation among employees which is never good for productivity levels. In order to overcome this challenge, companies need to find ways for employees to interact with one another even when they are not in the office. This might include using video conferencing tools or having regular team-building activities.
Time-sensitive deadlines. A final challenge faced by companies with a hybrid workplace is that remote employees can sometimes have trouble meeting time-sensitive deadlines. For example, if someone is sick or has an unexpected emergency that requires them to be away from work for a few days then this could mean missing out on important projects which could lead to loss of revenue and customers. In order to avoid this problem, managers need to make sure they are clear about expectations when it comes down to deadlines so that employees know what needs to be done by when. This might include having regular check-ins with remote staff during normal business hours so everyone knows what is expected of them and how long they are expected to work each day.

What other common challenges do hybrid workplaces face? Please take a few moments to share your thoughts and experiences so others can benefit from your input. Interested in learning more about business? Then just visit Waters Business Consulting Group.

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Cheap But Meaningful Ways to Boost Your Company’s Local Awareness

June 8, 2023 No Comments

In today’s competitive business landscape, it’s crucial for small businesses to enhance their local awareness and brand recognition to stay ahead. While advertising and marketing campaigns can be expensive, there are cost-effective yet meaningful ways to increase your company’s visibility and establish a strong presence in your local community. Cheap But Meaningful Ways to Boost Your Company’s Local Awareness Obviously, this is all easier said than done. With all this in mind, let’s go ahead and explore several inexpensive strategies that can help boost your small business’s local awareness and improve brand recognition. Community Involvement and Partnerships Engaging with the local community is an excellent way to enhance your company’s visibility and build meaningful connections. Consider sponsoring local events, sports teams, or charitable causes that align with your business values. Participate in community service activities or collaborate with other businesses to host joint events or promotions. These activities not only showcase your brand but also demonstrate your commitment to the community, fostering positive word-of-mouth and strengthening your reputation. Example: If you own a bakery, partner with a local charity to donate a portion of your sales to a cause. This initiative not only supports a worthy cause but also generates positive exposure for your bakery, as customers appreciate businesses that give back to the community. Online Presence and Local Directories Having a strong online presence is essential for increasing local awareness. Create a professional website that highlights your products or services, and optimize it for local search engine optimization (SEO) to improve your visibility in local search results. Register your business with online directories and review platforms such as Google My Business, Yelp, and TripAdvisor. Encourage satisfied customers to leave positive reviews, as online reviews play a significant role in building trust and attracting new customers. Example: If you run a boutique clothing store, optimize your website by including location-specific keywords and updating your Google My Business profile with accurate information, attractive images, and positive customer reviews. This increases the likelihood of your store appearing in local search results when potential customers are looking for nearby clothing stores. Social Media Engagement Utilize social media platforms to engage with your local audience and promote your brand. Regularly share valuable content, such as tips, behind-the-scenes glimpses, or customer success stories. Encourage user-generated content by running contests or featuring customer photos. Engage with followers by responding to comments and messages promptly. By building an active social media presence, you can foster a sense of community and increase brand recognition among your target audience. Example: If you own a coffee shop, use Instagram to share aesthetically pleasing photos of your drinks, cozy corners, or latte art. Encourage customers to share their photos using a branded hashtag, and feature their pictures on your profile. This not only creates buzz but also encourages others to visit your coffee shop to experience the ambiance themselves. Local Collaborations and Cross-Promotions Collaborating with other local businesses can be mutually beneficial in terms of brand exposure. Identify complementary businesses in your area and explore opportunities for cross-promotions or joint marketing efforts. For example, you can offer exclusive discounts or package deals when customers make purchases from both businesses. By tapping into each other’s customer base, you expand your reach and increase awareness of your brand within the local community. Example: If you own a gym, partner with a nearby health food store to offer a discount coupon for a gym membership when customers make a purchase at the store. This encourages a healthy lifestyle and exposes your gym to potential customers who are interested in fitness-related products. Local PR and Media Coverage Building relationships with local journalists, bloggers, and influencers can help generate media coverage for your business. Reach out to local media outlets, offering them story ideas or insights related to your industry. Consider hosting local events or participating in local trade shows, which can attract media attention. Being featured in local publications or online platforms increases your company’s visibility and establishes you as an authority in your field. Questions Example: If you operate a pet grooming salon, collaborate with a local pet blogger or influencer to offer tips on pet grooming or demonstrate grooming techniques. This partnership can lead to a feature article or blog post that introduces your business to a wider audience. What other suggestions would you include for how to boost a company’s local awareness in meaningful ways but doing so inexpensively? Please take a moment to share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

The Entrepreneurs Guide to Vacationing

May 5, 2017 No Comments

If there’s one thing that successful entrepreneurs possess, it’s drive. The drive to start a business on a small scale and grow it to larger and larger proportions. The drive to make improvements and to learn from mistakes. The drive to encourage employees, professional associates, and friends to do their best and deliver on their promises. The drive to drive at practically everything, especially toward new goals. It’s hitting the brakes which often doesn’t come naturally. Though the idea of relaxing on a beach, hitting the ski slopes, or visiting a new destination might be intriguing and tempting, all can easily fall short because you won’t actually enjoy your vacation. Instead, you’ll be checking your smartphone and/or tablet, and might even phone-in now and again just to see what’s going on, and of course, to provide your sage advice. How to Take a Vacation from Your Business and Make It Work Why you ought to be concerned about your business while you’re away, you have to establish and respect some boundaries. It’s very difficult to put aside your business passion, but such a thing is absolutely necessary; and, it’s also quite healthy in more ways than one. While the human species is built, in-part, for work, it is also limited as to what it can handle. These are the reasons we feel tired after a day at work and why entertainment has risen to such a popular level for escape. Giving yourself permission to walk away from your company can be difficult. But if you can’t do it for yourself, do it for your staff: When you take vacation time, you’re setting a good example. —Entrepreneur.com Of course, such an escape can not only come from sports, books, television, and the like, but also from vacation. Some business owners actually go on vacation and never really leave their businesses, which is the definition of waste. When you consider the fact that someone would make plans, pay for travel and lodging, along with other expenses and not truly enjoy their time off, it makes the whole affair more costly and more unhealthy. I had a partner, in a previous business, who one time proclaimed with some sense of pride and peppered with a bit hint of martyr … “I HAVEN’T TAKEN A DAY OFF IN 5 YEARS”. Needless-to-say, he was and is a very hard worker, but reports from his remaining staff say the environment is like a “Salt Mine”! Everyone needs a break from work and that certainly includes business owners. When you start and build a company, it’s only natural to want to stay the course and keep your hands on the wheel. After all, the business wouldn’t exist without you and it wouldn’t be able to grow if you weren’t there. Though it might be difficult to take time off, it’s necessary and there are things you can do to take a vacation from your business and make the most of it: Have an action plan in-place. This isn’t a plan for you, but those who stay behind to run the business. It seems that Murphy’s Law takes effect the moment you aren’t present, so, have at least one contingency plan but don’t make it complicated. It should be easy to follow and simple. Know that you’ve invested in the right people. Your employees were likely hand-picked by you and this is a great time to see how well you chose your team members. Of course, there’s probably one who is a natural leader and who knows the business well to leave in-charge while you’re away. Disconnect from the day-to-day. You might check-in very briefly on a weekly basis, and that’s acceptable; but don’t give into the temptation of running your business from a distance. In our time, technology allows us to connect at any time and share information in moments. Those moments are just too precious and you need to disconnect. Put your family first. Okay, so your conscience is telling you that you work too much, too long, and don’t spend enough time with your family but you don’t change. This is the time when you can spend quality time and create wonderful memories. I have a client who hired my company in 2011 to help his retail business during the rough economic recession. He said that he was at his limit, and was ready to “throw in the towel”. Besides helping this client to recover, improve sales, cash flow, moral and pay down past debt and taxes, our Client wanted more time off with his family and vacations. The time off and vacations appeared to be a distant goal given the carnage left from simply trying to survive the recession, but we developed a strategy and took action weekly to clear up the past taxes and debt while helping him pursue his goal of time off and vacations. In 2013 he took time off and this motivated him to do it again. In 2014, our Client planned a family vacation for the summer. So, we helped our Client plan out and detail the specific and critical business metrics that needed to be managed by each of his team while he was gone. My Client reviewed this plan and his expectations on the metrics and operations protocol (i.e. Leads, Sales, Cash Receipts per Day, Deliveries, Installations, Service, and how to handle emergencies) with his Team. When he returned from his vacation, I asked; “how was your vacation and how did your team handle your being away for 10 days?” His response, “this was one of the best family vacations I’ve had in a long, long time, and there were very few issues while I was gone … I am looking forward to doing it again”. My Client took another week in Montana in the fall of that year, and 2014 ended up a record year in sales all while he built a team that will continue to allow him more vacations and time off

Disney is Purposely Pricing People Out of its Parks – Should Your Business Follow the Same Strategy?

October 28, 2022 No Comments

Disney has a strategy to increase its bottom line and squeeze more revenue out of its most iconic assets – price people out of its theme parks. This definitely seems counterintuitive, but it actually makes a lot of sense when explained. On its face, this sounds ridiculous, except it does seem to have a lot of potential and that’s why the executives are making some very bold moves. Why Disney is Purposely Pricing People Out of its Parks Disney has a serious problem with its parks – they are just too popular and that means they’re overcrowded. Anyone who’s been to its theme parks, particularly over the last several years, has most definitely noticed this. The predicament is most pervasive in Orlando, where ride wait times have gone up to as much as 420 minutes or 7 hours. You read that correctly. Just last week, its newest and most anticipated attraction, Rise of the Resistance, recorded a wait time of seven hours. This, despite the fact the experience opened in December 2019, nearly three years ago. Be mindful of competitors. If they are raising prices, it’s easier for you to do so too. Don’t forget to evaluate how your customers will react (fully accept the increase, stop, or lower purchases) as well as the possibility of maintaining price to generate higher volume (stealing customers from rivals). If the competition holds steady on prices, there is less opportunity for a hike. —Harvard Business Review And, it’s not just the latest and greatest rides and attractions either. Some of its oldest staples routinely experience wait times in excess of an hour, even two or more. What’s more, wait times for sit-down restaurants can easily be two or more hours for anyone without reservations. (By the way, those reservations must be made three to six months in advance.) Just these anecdotal figures should tell you something – the parks have way too many people visiting. In fact, exiting Main Street in the Magic Kingdom after the fireworks show can take up to two hours to get from the park exit to the parking lot on busy days (a twenty-minute trek when crowds are super light). Of course, anyone who looks at these figures would think that Disney would be very happy with its premium capacity. But, as executives have explained on various earning calls, their per capita spending in the parks is somewhat paltry – particularly among annual passholders. Annual passholders are a problem for Disney because they present a conundrum. While they pay a premium for their privileges, they spend relatively little money in the parks. Conversely, families and couples traveling from out of state or from international destinations spend quite a bit of money in the parks on top of the pricey admission. In other words, annual passholders come in through the gate, spend a few hours enjoying rides and attractions, and then leave. Meanwhile, couples and families making dedicated trips plunk down a lot of money on things like hotels, souvenirs, snacks and dining, and Genie Plus (a paid skip-the-line service), as well as special experiences. Should Your Small Business Raise its Prices Too? For the foreseeable future, Disney will continue to raise its prices on everything: admission, food, merchandise, and services and experiences. The company plans to earn more money from fewer visitors. This brings up an interesting question – should your small business follow the same strategy? If you haven’t raised prices in quite some time and/or offer discounted rates to be out pricier competition, it’s probably a good idea to consider. Plus, if your business needs substantially more customers than your competitors to turn the same profit, it’s definitely worth exploring. To answer these questions and more, speak with an experienced business consultant who can assess your situation and help you determine a new pricing strategy. You just may be losing out on revenue that could be going to your bottom line. Interested in learning more about business? Then just visit Waters Business Consulting Group.