Business Education

Business Owners, it’s Time to Stop using Covid as an Excuse

Covid isn’t over. In fact, the virus is probably here to stay for a long, long time, perhaps forever as endemic. But, the worst is likely well behind us. However, some small business owners are using the pandemic as an excuse and customers aren’t buying it. This is because consumers are well aware of what’s really going on and do not take kindly to such unbelievable explanations. So, it’s time for small business owners to stop using Covid as an excuse. Now, let’s take a look at why it’s so damaging.

Excuses are Bad for Business

Small business owners have a lot on their plate. They are responsible for wearing many hats and often have to do everything themselves. This can lead to some owners making excuses to their customers when things don’t go as planned. While it may be tempting to do this, it’s important to remember that there are many consequences for doing so. This is because there are compelling reasons why small business owners should never make excuses to their customers.

Business experts wince at pandemic excuses because, well, they’re excuses, which are not the bailiwick of successful entrepreneurs—who are, by definition, problem solvers. Although tossing off a Covid excuse may seem benign, it creates a messaging problem because it’s likely deceitful: Customers are now savvy to the fact that supply chain, safety, and staffing challenges are well-established market conditions—not sudden pandemic blows. —Bloomberg Business

Remember, customers will accept difficulties for what they are. They understand some situations are simply beyond a small business’ control. But, when others in the industry are moving forward, meeting their customers’ needs, it becomes dangerous for entrepreneurs to make excuses.

Why Small Business Owners Shouldn’t make Excuses to their Customers

Covid has become the proverbial “dog ate the homework” excuse. Sure, it is possible, but it’s also growingly becoming improbable. In other words, sure, the pandemic and shutdown may have lingering effects. But, to apply it capriciously is just a bad business practice. Some of the reasons why small business owners should never make excuses to their customers include:

It harms credibility. When a small business owner makes an excuse to a customer, they are essentially saying that they are not capable of handling the situation. This can cause the customer to lose faith in the small business and may never use their services again.
Businesses can suffer a bad name. If a small business is known for making excuses to their customers, it will not be long before word gets out. Customers will start to avoid doing business with them because they know that they will not be able to count on them to deliver what they promise.
It makes owners appear ineffective. When a small business owner makes excuses to their customers, it makes them look like they are not in control of their business. This can lead to the customer questioning the owner’s ability to run their business and may cause them to take their business elsewhere.
Customers may never return. If a small business owner regularly makes excuses to their customers, it is only a matter of time before they start losing them. Once a customer has had enough of being lied to, they will take their business to competitors who deliver and may never come back.

As you can see, there are many reasons why small business owners should never make excuses to their customers. While it may be tempting to do so in the moment, it is important to remember that the consequences can be very severe. If you are a small business owner, do your best to always be honest with your customers and never make excuses for your mistakes. Your business will be better off in the long run. Do you have any tips for small business owners on how to avoid making excuses to their customers? Please, take a moment to share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group.

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No, Your Customers Don’t Really Care (or Want to Hear) about Your Problems – So Stop Complaining

September 1, 2022 No Comments

The economy is in a recession. Interest rates are going up. Inflation is rising. There’s a labor shortage. (And, materials are still not readily available.) The list can go on and on and on. What’s even worse, is there are business owners actually do go on and on. They complain about this, that, and the other thing. Some even take it to the next level and complain about things that haven’t even happened yet. Then, although somewhat rare, there are entrepreneurs out there who go so far as to put their gripes and grievances on social media. This doesn’t paint a very positive picture and of course, it does absolutely nothing to correct what is perceived to be or is wrong. In reality, it does far more harm than it does through catharsis. So, if you’re guilty of this extremely unattractive behavior it’s time to stop, and here’s why. The Internet is Forever All right, very few business owners actually do complain over the internet but where it’s mostly found is social media. Regardless of the digital property, the internet is forever, meaning that once it is out there, it’s usually not possible to take it back. Even if you’re able to delete it, you’ve already left a negative impression. We sometimes deny that we’re complaining. Instead, we say that we’re just “being honest,” “venting” or “blowing off steam.” But don’t kid yourself: Whenever you insert negative feelings into a conversation without some sort of resolution, you’re complaining. It’s tempting because there is a lot about entrepreneurship to complain about —Entrepreneur.com Then, there’s something else to keep in mind. Business owners don’t need to be the ones writing complaints about this or that on the web. Dissatisfied customers will do that instead (and probably with good reason). In other words, if you complain to your customers or in front of them, there’s a good chance they’ll share that experience and that isn’t good for your business’s public reputation. Instead of Complaining, Do the Following Everyone is guilty and capable of letting their complaints be known. But for business owners, this is a very bad choice with no real upside. Whether you’re complaining about a problematic customer, an inhospitable vendor, or your bank charging petty nickel and dime fees, you’re still doing it with negative emotion. Sure, people will understand your frustration, but customers really don’t want to hear about it or even care. So, what should you do when something bothers you and you’re dealing with a customer at that time? Well, the first suggestion is to ignore or resist your instinct to interject complaints and bite your tongue. If you’re able to put it off for a little while, you’ll be able to vent to the right people in an appropriate setting. Should your personality be one that says it’s best to be honest with everyone and use that excuse as a justification, think twice before you start blurting out complaints. Ask yourself what would you think if you were the customer hearing this? Merely putting yourself in your customers’ shoes ought to be enough to dissuade you from griping. At the very least, it will give you pause to adjust your attitude. It’s also helpful to remember that complaining doesn’t solve anything. Yes, it does allow you to get something that’s bothering you off your chest, but that’s not usually worth the ultimate cost. Remember that it is not an attractive or trustworthy trait and you’ll do yourself a huge favor. What other advice would you give business owners who have a bad habit of complaining to customers? Please share your own thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Want to Make the New Year a Success? Avoid these People

December 30, 2017 No Comments

The New Year will soon be upon us. And, the majority will make different resolutions. Usually, these are about personal goals — going on a diet, getting in shape, and spending more quality time with family and friends. But many of us will also include a few business goals on our lists. And, there certainly isn’t anything wrong with this. Of course, this comes with its own set of challenges. One of the biggest, is avoiding toxic personalities. Why Avoiding Toxic Personalities is So Difficult Okay, that’s great and it’s also all-too obvious. Who really seeks out toxic personalities? Well, no one does — at least not consciously. But, isn’t it strange how we all seem to attract crazy? Or at the very least, difficult. So, what is so difficult about avoiding bad personalities? The answer is complex. Boil it down to logistics and it becomes more clear. We simply do not have control over who comes into our lives. Unfortunately, not everyone pushes us to be better. Some people stop us from following our dreams or talk us out of taking a risk, and we don’t always realize that it’s happening. So it’s important to be aware and consciously choose who we spend time with, to limit spending time with toxic people —Success.com To an extent, we can avoid known bad personalities. But, even this becomes difficult in the workplace. Sometimes, there is no real choice. You must accept the situation and make the most of it. However that doesn’t mean you don’t have any options at your disposal. Personality Types to Avoid in Order to Succeed The fact of the matter is, you become a product of the company you keep. It is a long-proven phenomenon. That’s precisely why there’s so much advice about surrounding yourself with good people. They’ll have a positive impact on you. As a result, you’ll achieve more and adopt a better outlook on life. As Jim Rohn said, “You are the average of the five people you spend the most time with.” But, this means there are personality types you need to avoid, like the following: Micromanagers. This personality tops the list because it’s the type no one can stand. Sure, management is a good thing. But, when it’s repeatedly taken to a granular level, it becomes counterproductive. Worse yet, it causes others to become resentful and unmotivated. Learning to solve problems independently is far more valuable. Short-term thinkers. There is nothing wrong with having a short-term game plan to reach a goal. But, it should fit into a larger scheme toward an ultimate goal. Short-term thinking is good for the near future but it’s an obstacle to long-term success. Pessimists. Pessimism isn’t always a bad trait. In fact, when it’s useful we call it pragmatism. That’s a good thing because it helps us to avoid unnecessary risk. But a pessimist doesn’t see anything but downside. When this happens, it’s very hard to move forward confidently or at all. Big spenders. Spendthrifts are also a bad influence. They don’t take financial responsibility. And, the results are often bad. Of course, there are times when it’s okay to spend but constantly splurging is just a recipe for ruin. Which other personalities do you avoid? Which personalities are a real asset to entrepreneurs? Please, share your thoughts and experiences by commenting and joining the discussion! Interested in learning more about business? Then just visit Waters Business Consulting Group.

3 Effective Ways to Beat Zoom Fatigue

March 23, 2021 No Comments

Zoom fatigue?!?! Yes. If you haven’t yet heard, Zoom fatigue is a real thing. The origin of the phrase is obvious. Still, some people are just hearing about it for the first time. Perhaps, because they are experiencing its symptoms. Regardless, Zoom fatigue can be harmful in a number of ways. So, read on to learn how to best deal with Zoom fatigue and what you need to know. What is Zoom Fatigue? Simply put, Zoom fatigue is a phenomenon that causes tiredness, along with worry and burnout. These emotions are due to the overuse of video or virtual communication platforms, most commonly videoconferencing. The symptoms come from excessive amounts of highly intense eye strain. Experts also say people seeing themselves during video chats also causes unnecessary stress and fatigue because their every movement is captured. Do you audibly sigh every time you have to log on to what feels like your thousandth Zoom meeting of the day? You’re not alone. While we’re all more or less used to video calls and meetings being the norm now, the newly coined effect of Zoom fatigue hasn’t gone away. Since working from home is here to stay, video calls are here for the long run too. This makes it incredibly important to find a way to prevent Zoom fatigue from taking over your workday. —Forbes Then, there’s the immobility of videoconferencing. Unlike speaker phone conversations, which are pure audio, people can walk around and think on their feet. But, that’s not the case with video. Lastly, there’s cognition overload, since non-verbal communication interpretation is so much more difficult between parties. All of these can contribute to Zoom fatigue, which leads to negative emotions, as well as poor work production. 3 Effective Ways to Beat Zoom Fatigue Fortunately, there are ways to deal with the digital burnout. If you’re tired of videoconferencing, you are certainly not alone. But, there’s more good news. You can effectively combat the effects of Zoom fatigue by doing one or more of the following: Disable the self-view feature. When you get up in the morning, get ready as you normally do, dressing up as a professional. You’ve done this countless times before and probably continue the habit, even while working remotely. Since you’ve already dressed up and are presentable, there’s no sense in looking in the mirror (or seeing yourself on video). So, turn off the self-view feature, which is one of the single biggest causes of Zoom fatigue. Take regular breaks. Okay, there’s nothing magical about taking breaks. It’s obvious advice. But, it’s also something people forget to do when they’re working virtually because they aren’t in their normal workplace. However, breaks are necessary throughout the day. From time-to-time, take a few minutes to walk around, get outside for a little while, and take regular breaks. Switch communications. If you’re feeling stressed and/or resentful of videoconferencing, then just switch up the way you communicate. Instead of video, use voice conferencing so you have more freedom of movement and can enjoy the benefit of thinking on your feet. What other suggestions do you have to combat Zoom fatigue? Please take a moment to share your thoughts and experiences so others can benefit from your unique perspective. After all, you never know who you’ll help out! Interested in learning more about business? Then just visit Waters Business Consulting Group.