Business Education

Entrepreneurs Avoid the Top Mistakes that Put New Companies Out of Business

Starting a new business is an exciting venture, but it’s important to be aware of the risks involved. According to research, about 20% of new businesses fail in their first year, and about 50% fail within five years. While there are many factors that can contribute to business failure, some are more common than others.

Big Mistakes New Entrepreneurs should Avoid

The numbers above aren’t the only ones that are out there. Other studies reveal the new business failure rate is as high as 75% (depending on how “failure” is defined.) However, most findings agree fewer than half will survive long enough to celebrate their fifth year in business.

…being an entrepreneur and founding a successful startup is difficult. It’s a long and difficult road, and you will make mistakes, regardless of how hard you try not to. In fact, there are a few common mistakes that entrepreneurs make, especially during their first time attempting to start a business. Thankfully, the key to mitigating risk from those mistakes, and hopefully avoiding them altogether, is understanding as much about them as possible. —Forbes.com

What’s more, of the less than half that do make it to their fifth year, a mere 33% of those entities will go on to celebrate their tenth year in business. So, let’s take some time to explore the most common reasons new businesses go broke and how entrepreneurs can avoid failing.

Lack of Market Research

One of the most common reasons new businesses fail is a lack of market research. It’s important to understand the needs of your target audience, as well as the competition, in order to create a successful business. Entrepreneurs who skip this step may find that their product or service is not in demand, or that they are unable to compete with established businesses in the industry.

To avoid this mistake, conduct thorough market research before launching your business. This may involve surveys, focus groups, or other methods of gathering feedback from potential customers. By understanding the needs of your target audience and the competition, you can create a business that is more likely to succeed.

Poor Financial Planning

Another common reason new businesses fail is poor financial planning. Entrepreneurs may underestimate the costs involved in starting and running a business or fail to secure adequate funding to cover these costs. Additionally, some entrepreneurs may overspend on non-essential items, such as fancy office spaces or unnecessary equipment.

To avoid this miscalculation, create a detailed business plan that includes financial projections and a budget. This can help you estimate the costs involved in starting and running your business, as well as identify potential sources of funding. It’s also important to keep track of your expenses and income and to adjust your budget as needed.

Lack of Marketing and Branding

Even if your product or service is high-quality, it’s important to effectively market and brand your business. Entrepreneurs who fail to do so may find that they are unable to attract customers or establish themselves as a reputable business.

To avoid this blunder, create a marketing plan that includes branding, advertising, and other promotional efforts. This may involve creating a logo and website, networking with potential customers and industry professionals, and investing in online and offline advertising.

Poor Management

Effective management is key to the success of any business. Entrepreneurs who lack management experience may struggle to make important decisions, delegate tasks, or create a positive company culture. Additionally, entrepreneurs who try to do everything themselves may become overwhelmed and burned out, which can negatively impact the business.

To avoid these missteps, hire experienced managers and delegate tasks effectively. It’s also important to create a positive company culture that promotes productivity, teamwork, and employee satisfaction.

Inflexibility

Finally, entrepreneurs who are unwilling or unable to adapt to changing market conditions may struggle to keep their businesses afloat. This may involve being unwilling to pivot the business model, invest in new technologies, or adjust pricing and marketing strategies.

To avoid this foil, remain open-minded and adaptable. This may involve regularly monitoring market conditions, soliciting feedback from customers, and being willing to make changes when necessary.

As we all know, starting a new business is a risky endeavor, but by avoiding common mistakes and implementing effective strategies, entrepreneurs can increase their chances of success.

What other mistakes would you include and warn entrepreneurs about? Please take a few brief moments to share your experiences and more so others can benefit from your input!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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How BlueStar Landscape Grew Revenue 252% and Sold a Division to One of Four Competing Buyers

September 17, 2026 No Comments

BlueStar Landscape’s management team knew the landscaping business inside and out — but industry knowledge and strategic growth are two different skillsets. As the company’s landscape construction division grew, the leadership team found itself without the financial discipline needed to turn that growth into real profitability. “Our management team was comprised of individuals with industry knowledge but it did not understand the importance of needing a strategic growth plan tied to financial models,” said Nick Gage, Operations Director at BlueStar Landscape. “So, our real challenge was a lack of experience on the leadership team when it came to growing a business profitably.” Growth Outpacing Profitability BlueStar’s leadership was capable, but stretched thin in areas outside their expertise. Profitability lagged behind revenue. Pricing strategy needed an overhaul, and cost controls on labor and materials were inconsistent at best. The team also struggled to find and hire the professional talent needed to support growth, and lacked a documented growth plan or leadership development track. Compounding the pressure, BlueStar needed to restore the parent company’s confidence in the division’s trajectory. A Financial Model Built for Landscaping “Then we met John,” as Nick put it. John Waters brought a background in a similar industry, along with the entrepreneurial experience to build a strategic growth plan aligned with a real financial model and a pricing strategy with cost controls tuned to the margins BlueStar needed. Waters Business Consulting Group began by analyzing BlueStar’s past financial performance to identify exactly where labor and material cost controls were falling short. From there, the team built a financial forecasting model and a Strategic Growth Plan, then helped leadership prioritize their day-to-day activities to align with it. A redeveloped pricing strategy ensured every project was priced to hit required margins, with project management then held to those hours and materials budgets. To keep the leadership team accountable and on track, John met with them for weekly 90-minute sessions throughout the engagement. From Division Under Pressure to Division for Sale The turnaround was substantial. Top-line revenue during the engagement grew 252%, with BlueStar posting record annual sales surpassing $8,000,000 and improving net profits alongside it. Key management talent was added to support the growth, and the team began tracking metrics that improved both customer service scores and cost controls — driving higher gross margins across the board. A full work-flow map of the client life cycle gave BlueStar clear processes, procedures, and key performance indicators for the first time. The results were strong enough to change the division’s trajectory entirely. After a few years of working with John, BlueStar was able to position its landscape construction division for sale, ultimately drawing four strategic buyers who bid on the business. The division sold successfully — a result Tim Steckbeck called the best decision the company made for its business. Building Toward Your Own Exit or Growth Milestone? Whether your goal is faster, healthier growth or eventually positioning a division for sale, a documented plan tied to the right financial model changes what’s possible. Reach out to talk through what that could look like for your company. Contact Waters Business Consulting Group to schedule your free consultation.

How to Set Business Product and Service Prices

May 16, 2017 No Comments

Pricing feels like it should be simple, but it’s one of the trickiest parts of running a business—get it wrong and you either scare off customers or leave profit on the table. Price reflects value, not just cost, and there’s both a science and an art to getting it right. Here’s how to think through pricing that actually protects your margin.

If You’re Too Nice, You’ll Hurt Your Business, Here’s Why

August 30, 2018 No Comments

Be nice. You’ve heard it since kindergarten, and for the most part, it’s solid advice. But when niceness becomes your default setting in every business situation, it can quietly sabotage you. Being overly nice can project weakness, attract the wrong people, and even breed distrust among the people you’re trying to win over. Here’s why the nicest person in the room isn’t always the most effective leader.