Business Education

Clever Tips Entrepreneurs Can Use to Master the Art of Self-Promotion – with phone number and email

For new small business owners and emerging entrepreneurs, self-promotion is a crucial skill. It’s about effectively marketing your products or services without coming across as self-centered and/or obnoxious. Mastering this art can help you build brand credibility, grow your customer base, and create lasting relationships with your audience.

Clever Tips Entrepreneurs Can Use to Master the Art of Self-Promotion

In today’s competitive marketplace, it’s more important than ever for entrepreneurs to know how to effectively promote their products and services. However, self-promotion is a delicate art. If you’re too pushy or overly salesy, you’ll likely turn people off.

But, if you don’t promote yourself enough, you’ll never get your business off the ground. In other words, striking a balance is key. So, with this in mind, here are seven clever tips that entrepreneurs can use to master the art of self-promotion:

Be authentic. People can spot a fake a mile away. So be yourself and let your personality shine through in your marketing materials. This will make you more relatable and trustworthy to potential customers.
Focus on the benefits. Don’t just tell people what your product or service is. Tell them what it can do for them. What problems will it solve? How will it make their lives better?
Use storytelling. People love stories. So use them to connect with your audience and make your products and services more memorable. For instance, tell stories about how your product or service has helped other people.
Be social. Get involved in social media and online communities related to your industry. This is a great way to connect with potential customers and build relationships.
Give back. Get involved in charitable causes or volunteer your time to a worthy organization. This will show potential customers that you’re a good person who cares about others.
Be consistent. Don’t just promote yourself once and then disappear. Be consistent with your marketing efforts so that people are constantly reminded of your brand.
Be patient. It takes time to build a successful business. Don’t expect overnight results. Just keep promoting yourself and eventually, you’ll start to see results.

Additionally, you can also offer value through original content. Instead of bombarding your audience with sales pitches, focus on delivering value through content marketing. Create interesting blog posts, videos, podcasts, or infographics that educate, entertain, or solve problems for your target audience. This positions you as an authority in your field.

Following these tips will help you master the art of self-promotion without being annoying or presumptuous. Just remember to be authentic, focus on the benefits, use storytelling, be social, give back, be consistent, and be patient. For even more ideas, here are some additional tips that may be helpful to small business owners:

Use visuals. People are more likely to remember something if they can see it. So use high-quality images and videos in your marketing materials.
Keep it short and sweet. People have short attention spans, so make sure your marketing messages are clear and concise.
Proofread everything. Typos and grammatical errors will make you look unprofessional.
Track your results. So you can see what’s working and what’s not, it’s important to track your results. This will help you optimize your marketing efforts over time.

Effective self-promotion is an art that entrepreneurs can master by building a strong online presence, offering value through content, leveraging social proof, networking strategically, and being authentic and transparent. By following these clever tips, you can promote your products or services while maintaining integrity and authenticity, ultimately building a loyal customer base and achieving long-term success.

Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer. You can phone 602-435-5474 or send us an email.

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Successful People Over Come These Big Challenges

May 16, 2017 No Comments

You’ve heard the cliches about you being your own biggest obstacle and starting with the person in the mirror to change course. Although inspirational, these leave something to be desired, and, it’s an important element called action. It’s difficult to take on challenges, especially when it’s your own business. These will be a reality, but, it’s how we act and react that ultimately dictates the outcome. The reason successful people act, or, react in certain ways is because they accept one immutable truth — avoidance does nothing but make situations worse. Oddly enough, just acting without a true purpose or plan, usually delivers the same consequence, which is why Zig Ziglar said many times over, “If you aim at nothing, you will hit it every time.” Successful people not only act and react in a deliberate way, they do so with a goal in mind. Successful People Overcome these Big Challenges The trouble for some entrepreneurs is they let other things get in the way. Let’s be clear, we all have doubts, we all are susceptible to believing the worst, and to give into negative emotions. This is why there are no self-help manuals on how to fail. Failure is something we all do naturally, success is something that’s learned. It’s a combination of experience, judgment, and attitude. When you fail, you ought step into a Thomas Edison mindset, accepting the ultimate answer might be among many failures. Many small businesses are limited in growth by the number of hours they have in the day. They can’t scale their businesses without adding more people or automating existing processes. Automating sales and marketing processes allow small businesses to gain the efficiencies of their bigger counterparts. —The Business Journals Within these examples, we see perseverance, but, even the most resolute can be negatively impacted by various influences. All sorts of pressures can put an entrepreneur under a lot of stress and stress stretches thin clear thinking. It’s how you deal with these that determines if, as a business owner, you will succeed or will fail. In other words, successful entrepreneurs don’t let these challenges hold them back — not even the following: Money. This is perhaps one of the single largest challenges (read: myths) that plague the business world. While money does provide you with resources for options, that doesn’t mean said options are worthwhile. Just ask Facebook, a company valued at about $200 billion with more than a billion users worldwide. Just two years ago, in 2013, the company put a lot of resources (read: money) behind Facebook Home. It debuted with a two-year subscription price of $99. Just two months later, it drop precipitously to a mere $0.99, after consumers put-in their two-cents worth. Having to really think about spending money wisely means having to make informed decisions. Age. The number of years you’ve lived on this planet might be relatively few or relatively long, but, it doesn’t really matter. Notice the word “relatively.” Age is only a number and it doesn’t mean that you’re naive if you’re young or wise if you’re old. Your age doesn’t give people the authority or right, to tell you what you should and should not do. Self doubt. This is a primordial trait, and, one that’s designed to make us approach the unknown with caution. Our primitive ancestors simply didn’t know if something would be harmful or helpful until it was tried. Doubt is healthy because it forces us to take pause but it doesn’t have to be an insurmountable barrier. Use it to your advantage and don’t let it take control. Toxic people. Successful people don’t allow toxic people in their lives. What’s more, they quickly identify such bad personalities and stay clear. The reason some avoid what’s otherwise obvious, is the ability to rationalize certain relationships thinking that the good will outweigh the bad — it won’t. Another big challenge is one that’s very real and direct: the competition. You are nearly assured to see others succeeding in the same industry, even in the same niche. This can certainly be a discouragement, but, doesn’t have to be one. Instead, look at them as an inspiration, if he or she did it, then why can’t you do the same? While you might have different beginnings, talents, and resources, you can use what’s at your disposal to your advantage. Set small measurable goals, achieve each one, and built up success in an incremental, sincere fashion. Want to find out about what a business coach can do for you? [shareaholic app=”follow_buttons” id=”26833294″]

Why a Recession Spells O-p-p-o-r-t-u-n-i-t-y for Successful Entrepreneurs

August 16, 2022 No Comments

As every savvy business owner knows, their company is not only subject to seasonality in at least some industries, but it can also be positively or negatively impacted by the overall national economic landscape and more particularly, the macroeconomy of their local community. So, there are cycles, or ups and downs, which more or less can be predicted. However, these factors don’t necessarily dictate every aspect of how they operate their businesses during good or bad times. Entrepreneurs still have quite a bit of say and it’s essential to understand that business owners are not totally helpless in uncertain times. The smartest and boldest entrepreneurs know and understand this, which is why they use recessionary periods to their advantage. One of the biggest debates in the business world really centers around individual personalities. In other words, two business owners in the same industry competing for the same consumer dollars might react in two totally different ways. When inflation spikes, interest rates go up, and consumers pull back their spending, one entrepreneur might also decide to pull back and scale down. This is not the time for inertia and despair or running around like the proverbial scaredy-cat. Instead of dwelling on the negatives as so many others do, realize that their preoccupation gives you a chance to one-up them. In fact, to be really contrarian about it, think of this catastrophe as a gift. The gift of challenges and opportunities. Challenges are what make business so exciting. Now’s the time to look for new, sustainable opportunities to grow your business and make it stronger. —Inc.com Meanwhile, the other business owner looks at this as an opportunity. Although consumers may be pulling back a bit, it doesn’t mean they can totally go without the goods and services they need. And, seeing that one of his chief competitors has decided to play it safe means there is a serious opportunity to be had for the bold entrepreneur. How Successful Entrepreneurs Turn a Recession into Opportunity Unfortunately, as stated above, this really depends on personality or more particularly mindset. Entrepreneurs who play it safe and try to ride out economic downturns will probably survive and even grow when things turn around. But, those people who played it safe might see a competitor grab up more market share because that rival decided to do the opposite. Here are some of the ways savvy business owners can take advantage of a recession: Increase advertising. The companies who continue to market their businesses aggressively will practically always reap the rewards and gain a return on investment. While others cut back on their advertising, entrepreneurs who are bolder and continue or increase their advertising put themselves in a stronger position in the marketplace. Buy out competition. This is something that happens regularly in certain professions, for instance, financial advisors. When one individual retires or a firm is winding down its operations, buying a book of business is quite common. Think about doing the same in your industry and how that could benefit your company in the long term. Streamline operations strategically. It’s not all just about going bigger, it’s also about being smart about how you’re running your business. Take some time to review your logistics and budget to see where you can streamline things to cut expenses while maximizing revenue. What other suggestions do you have? Please take a moment to share your thoughts and experiences so others can learn from you! Interested in learning more about business? Then just visit Waters Business Consulting Group.

These Two Words Reveal Bad Leadership Skills

September 14, 2020 No Comments

Harry Truman once said, “It is amazing what you can accomplish if you do not care who gets the credit.” Ronald Reagan echoed that sentiment. JFK famously said, “…ask not what your country can do for you — ask what you can do for your country.” Taking credit, even when legitimately earned, doesn’t sit well with others. People often take it as pompous, even narcissistic. That’s because it simply comes across that way, even if you don’t mean it at all. That’s why two simple words can give you a glimpse into someone else’s leadership style. Language Reveals a Lot about Personality The two words that serve as warning signs of bad leadership are merely pronouns — “me” and “I.” Someone who repeatedly uses “me” and “I” are subtly (perhaps overtly) expressing their worldview. That’s right, he or she is the center around which everything revolves. Leadership is one of the most important factors determining the success of a company. Poor leadership can seriously affect employee morale and even cause the company’s bottom line to plunge. Bad leadership leads to poor employee retention and demotivates the remaining employees, causing them to be much less productive than they would otherwise be. —Houston Chronicle Small Business Okay, that’s cliche, but it exposes a hard truth. We don’t like to think of ourselves as selfish, so we also don’t like to apply that label to others. Though, when the behavior is egregious, it not only seems appropriate to think of as an undesirable quality, but almost a necessity to call out. 3 Devastatingly Poor Leadership Traits While there are certainly numerous bad leadership attributes, three are among the absolute worst. They undermine the very role of a leader. So, doing any one of them (or more) will only be counterproductive. Here three hurtful leadership characteristics to avoid all the time: Micromanaging. Unsurprisingly, this makes the top of the list. Micromanagers are among the most despised people because their behavior is completely counterproductive. Insisting on control of everything means there’s really no need for anyone else. It’s so hated, this trait ranks among the highest in dissatisfaction among people in survey after survey. It shows you have no confidence in anyone else. Plus, it proclaims you’re the only competent person in the workplace. Not recognizing others. This isn’t much different from micromanaging because it stirs up just about as much resentment. It shows a lack of care and regard for others. It also says that you have little respect for the work others work so hard to produce. If you aren’t encouraging others through recognition, you’re insulting them in more than one way. Failing to share information. When you aren’t transparent and open about what’s going on or what’s expected, you’re effectively sabotaging anyone without that information. “To be unclear is to be unkind” the saying goes. It speaks volumes because keeping too much too close to the vest shows a real lack of trust. Without trust, there’s no way to have a working relationship. What other signs tip you off to a bad leader? Please share your thoughts and experiences by commenting! Others can greatly benefit from what you have to contribute. Interested in learning more about business? Then just visit Waters Business Consulting Group.