Business Education

Independent Service Providers are Being Acquired and Local Businesses Can Use this Practice to Their Advantage

Did you know your local service providers may not actually be part of an independent, small business? That’s right. The plumber you’ve called before, the electrician you’ve seen working down the street, or even the HVAC tech who has been at your neighbor’s house. While you may recognize their names and logos and think they’re a mom-and-pop organization, they very well be working for a large corporation.

For people in the trades, this isn’t news. They’ve known about this for some time. It goes back to the COVID shutdowns when conglomerates realized the true value of “essential” services. These megacorporations recognized the potential earning power of local service providers and began to quietly acquire them. In order to maximize these new assets, the conglomerates allowed them to keep their existing names. But, when people call what they believe is their local service provider, they are really talking to a call center in another state or country.

While many independent, small businesses use call centers, the difference is the technicians working for the acquisitions are no longer just trade professionals – they are now salespeople who push additional products and services. The individuals employed by these bought-out companies take the opportunity of their visits to upsell and their customers aren’t aware the familiar mom-and-pop business does not directly employ them. But, it’s not just the fact that these companies are ostensible fronts for selling additional products and services to increase profits for big corporations. It’s also the fact that legitimate small businesses must compete for the same customers.

How Independent Businesses Can Take Advantage of Conglomerates Acquiring Competitors to Better Market Themselves

Although it may be discouraging to compete against other companies backed by such deep pockets, there are some benefits you as a small business owner can tap into and use to grow your customer base. Yep, small, local businesses can use this trend to their advantage by emphasizing their authenticity and commitment to the community in their marketing efforts. Here are some strategies they can use you can copy in your own community:

Highlight your local ownership. Emphasize your business is locally owned and operated by community members who are invested in the area. This can be done through website content, social media posts, and even in-store signage. Also, any vehicles, uniforms, and equipment.
Engage with the community. Participate in local events, sponsor community initiatives, and collaborate with other local businesses to demonstrate your commitment to the community. This helps build trust and loyalty among local customers.
Personalize your marketing. Use personalized marketing strategies, such as email campaigns, to connect with customers on a more personal level. Share the stories of vendors, employees, and customers to create a sense of community and belonging.
Offer unique, local products or services. Highlight any unique products or services that are specific to your local area or that cater to the needs of the community. This can help differentiate your business from larger corporations and attract customers who value local products and services.
Leverage online reviews and testimonials. Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, or social media. Share these reviews in marketing materials to showcase your support of the local community.
Maintain a strong online presence. Ensure your business has a well-optimized website, active social media accounts, and accurate listings on local directories and review sites. This helps potential customers find your business and learn more about its local roots and commitment to the community.
Offer superior customer service. Small businesses can often provide a more personalized and attentive customer experience compared to larger corporations. Emphasize this in your marketing materials and strive to consistently deliver exceptional service to build a loyal customer base.

By focusing on local roots, community involvement, and personalized service, small businesses like yours can effectively differentiate themselves from larger corporations and attract customers who value authenticity and local connections.

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You can call us for your free appointment at (602) 541-1760, or, if you prefer, Waters Business Consulting Group to learn more about us and the services we offer.

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My Small Business Manager didn’t Manage the Business Well and Now it’s a Total Mess…What Do I Do?

June 23, 2022 No Comments

Some business owners run their company for many years, only to discover that they can’t do everything on their own. Once this inevitable realization materializes, most start to hire others to help them with various aspects of the business. Some even aspire to be largely absentee owners, leaving the day-to-day operations to a professional manager. So, they train someone up, giving them the responsibility of managing the company and then take a more offhand role, sometimes into a completely new venture or, to focus on one particular area. Typically, this goes fairly well, especially when said manager has been well trained. However, it sometimes ends in utter disaster and the manager winds up making a mess of everything. So, what do you do if you’re stuck in the latter nightmare scenario? What Good Managers bring to Small Businesses Before we get into how to fix a bad situation, let’s first look at why business owners hire managers in the first place. Usually, managers are brought on to handle all of the day-to-day activity. This allows the owner to put his or her efforts into expanding the business and even exploring new opportunities. A good manager will bring a nice return on investment, easily paying his or her salary, all while adding to the company’s bottom line. Bad management can impact employees and a company’s overall operations. Incompetent managers exist, and they can have challenges relating to staff members and keeping them motivated. In addition, substandard supervisors may not be able to balance budgets, increase revenues or capably perform other crucial tasks. —Houston Chronicle Small Business A good manager can really be an invaluable asset, being able to oversee employees, carry out projects, order materials and inventory, assign employees to various tasks and projects, and a whole lot more. In the end, the manager is also responsible for the public face of the company, particularly when the owners aren’t on site. Of course, there’s a great deal of trust involved here and unfortunately, that trust is sometimes betrayed. How Business Owners can Fix Mismanaged Companies If your small business has been mismanaged by an incompetent or uncaring manager, you’ve got your work cut out for you. The amount of damage he or she may have done may not be immediately apparent and will materialize over time. But, you can’t just wait to find out, you’ve got to leap into action immediately and do the following after letting him or her go: Talk to the employees. The very first thing you want to do is get a sense of the employees’ perspectives. You’re likely to learn a lot and some of it may take you completely by surprise. But, you’ll probably also get a kind of consensus and that will help you to know precisely what’s most important and how to prioritize what to fix first. Speak with vendors. This may sound a little odd but it’s probably worthwhile. Since vendors interact with the managers routinely, they will have different stories to tell and just like the employees, will probably give you some type of consensus. At the very least, you’ll find out how your former manager interacted with the vendors and if he or she had good or bad business relationships. Consult your customers. If you haven’t really heard any complaints from customers, this would be highly unusual. Although, your former manager may have been great in providing excellent customer service, while still mismanaging the business’ finances and/or mismanaging the team members. Regardless, getting your customers’ input is very important because it will let you know the reputation of your company. Lastly, you’ll have to go through the slow and meticulous process of piecing the operation back together. This might include having to make other personnel changes, establishing new relationships with different vendors, and possibly, having to repair customer relationships. Fortunately, a good business consultant can walk you through this very difficult process step by step. Interested in learning more about business? Then just visit Waters Business Consulting Group.

Learn this Uber London Quebec Business Lesson Right Now

October 4, 2017 No Comments

Uber just lost its operating license in London. Then, Quebec passed tough new regulations. That caused Uber to announce a cessation of operations starting next month. There are many cities, municipalities, and unions suing Uber. Their claim is the ride-share company isn’t restricted by the same rules as taxis and like services. However, Uber remains popular with the public. It provides a different experience and often for a lower cost. But, it is definitely learning taking on government regulations is no easy task. 4 Helpful Tips for Entering a Regulated Business Industry You might want to start a business to help people. And, that’s what many others do successfully. Although, if it’s in a heavily or even a moderately regulated industry, you’ll face several extra obstacles than entrepreneurs in different fields. The truth of the matter is, starting a business in any industry presents inherent risks. But, this certainly doesn’t mean it’s impossible. If you’re building a new social network, creating a tech-enabled food delivery business, or developing an artificial-intelligence translation tool, there aren’t many demanding rules to adhere to. But if your startup deals with issues such as health care, finance, or education, things can be rather more difficult. —MIT Technology Review It’s actually far from impossible. You just have to be realistic and pragmatic. In fact, you need to take many things into account before you jump into a regulated industry. After all, you’re chances of stumbling or outright failing are undoubtedly higher. That’s okay, if you take it as a challenge, you’ll probably get some worthwhile lessons along the way. Here are four helpful tips for entering a regulated business industry: Conduct extensive research. This should go without stating but sometimes the obvious really needs emphasis. You need to conduct a lot of research before you take step one. Knowledge is power and there’s nothing more damaging than ignorance. As the saying goes, “You don’t know what you don’t know.” And, that’s not a place to start. So, do all the research you can. Talk to people already thriving. Chances are excellent there’s already somebody, somewhere succeeding in that particular industry. Find him or her and personally reach out. Be upfront and honest about your ambitions. If you are respectful and open, they’ll be far more generous with important information. Start very small and scale up slowly. One bit of advice that works quite well in every industry is to start small and scale up incrementally. It’s very risky to jump right in, front-loaded with debt, and hope everything works out. So, start small, test the market, get to know it, and grow little by little. Keep abreast of all pertinent regulations. Regulations don’t necessarily stay the same. The rules can change at any time. Understanding and accepting this is key. Do yourself a huge favor and keep up with those changes so you aren’t taken by surprise. Have you built a business in a heavily regulated industry? What other advice do you have? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group. [shareaholic app=”follow_buttons” id=”26833294″]

How Small Business Owners Can Stop Themselves from Rationalizing Bad Decisions

June 16, 2023 No Comments

Running a small business comes with its fair share of challenges, and one of the most critical aspects of success lies in making sound decisions. However, human nature often leads us to rationalize bad decisions, which can have detrimental effects on our companies. As a small business owner, it’s crucial to recognize and overcome this tendency to protect your business’s long-term viability and growth. So, let’s take a few moments to describe some effective strategies that entrepreneurs can use to prevent themselves from rationalizing bad decisions and safeguard their companies. How Small Business Owners Can Stop Themselves from Rationalizing Bad Decisions Okay, every small business owner makes bad decisions from time to time. But some owners are better at recognizing and correcting their mistakes than others. Here are a few tips for small business owners who want to stop themselves from rationalizing bad decisions and start making better ones: Be Aware of Your Biases We all have biases, and they can often lead us to make bad decisions. For example, we may be more likely to trust information that confirms our existing beliefs, or we may be more likely to make decisions that benefit us personally, even if they’re not in the best interests of our business. The first step to overcoming our biases is to be aware of them. Once we know what our biases are, we can start to challenge them and make more objective decisions. Conduct Thorough Research To avoid rationalizing poor decisions, it’s essential to gather as much information as possible before making choices that impact your business. Invest time in conducting thorough research, analyzing market trends, assessing customer needs, and evaluating potential risks. This data-driven approach will provide a solid foundation for decision-making and reduce the likelihood of rationalization based on incomplete or biased information. Get Input from Others Sometimes, the best way to avoid making a bad decision is to get input from others. This could include your employees, your customers, or even your friends and family. When you get input from others, you get a different perspective on the situation, which can help you to make a better decision. Set Clear Decision-Making Criteria Establishing clear decision-making criteria helps in maintaining objectivity and avoiding the temptation to rationalize bad choices. Before making any important decision, define the specific criteria that must be met for it to be considered valid. These criteria could include financial viability, alignment with long-term goals, or alignment with the company’s core values. By adhering to these pre-established criteria, you can prevent rationalization and maintain a strategic focus. Take Your Time Of course, you shouldn’t feel pressured to make a decision right away. Sometimes, the best decision is to wait and see how things develop. If you take your time and make a decision when you’re calm and collected, you’re less likely to make a mistake. Be Willing and Able to Change Your Mind Even if you’ve made a decision, be willing to change your mind if new information comes to light. It’s important to be flexible and adaptable, especially in an ever-changing business world. Let’s face it, most of the time, the biggest obstacle and the most harmful person in your way is typically the face in the mirror. All of us make bad decisions, even when we know better because it’s all too easy to rationalize in the moment. Additionally, it’s a good idea to build a culture of accountability within your business is crucial for preventing rationalization. Encourage your team members to take ownership of their decisions and actions, and create an environment where open and honest feedback is valued. Foster an atmosphere where mistakes are seen as learning opportunities rather than reasons for blame. When individuals feel accountable for their decisions, they are more likely to critically evaluate their choices and avoid rationalization. What other suggestions do you have other business owners can use to stop making rash decisions? Please, go ahead and comment so others can benefit from your input and perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

Independent Service Providers are Being Acquired and Local Businesses Can Use this Practice to Their Advantage

Independent Service Providers are Being Acquired and Local Businesses Can Use this Practice to Their Advantage

How Independent Businesses Can Take Advantage of Conglomerates Acquiring Competitors to Better Market Themselves

Want to Accomplish More?

Like this article?

Related Posts

My Small Business Manager didn’t Manage the Business Well and Now it’s a Total Mess…What Do I Do?

Learn this Uber London Quebec Business Lesson Right Now

How Small Business Owners Can Stop Themselves from Rationalizing Bad Decisions