Business Education

Business Networking Pros and Cons: What You Need to Know

Business networking can feel like a real-life roller coaster ride in constant motion. It can be exciting or uneasy with its ups and downs. Some entrepreneurs truly enjoy the experience. Others genuinely dislike it. And still, more approach it half-heartedly and network inconsistently.

Regardless of which best describes you, chances are excellent you could use a few bits of good advice about how to get the most out of it. But just as importantly, you need to know when networking works for you and when it’s not. So, let’s break down the pros and cons of business networking so you can understand what you’re getting into.

The Bright Side of Networking: Pros That Shine

Before we get into determining if networking is helping your business, we’ll first take a look at its advantages and disadvantages. Although the reasons seem self-evident, there is a bit of nuance that lies underneath. Like many other things in life, there’s more complexity than appears on the surface. Now, here’s what you need to know about the pros and cons of networking:

Expanding your circle. Networking helps you meet people you wouldn’t normally cross paths with. Think of it like throwing a big net into a pond—every fish you catch is a new connection. These relationships can lead to new opportunities, clients, and partnerships. The more connections you have, the wider your reach becomes.
Knowledge sharing. When you network, you’re surrounded by people with different experiences and skills. It’s like attending a grand potluck dinner. Everyone brings their specialty dish, and you get to taste a bit of everything. By sharing insights and expertise, you can learn valuable lessons that might save you time and effort down the road.
Boosting your visibility. In business, being visible is crucial. Networking helps put your name out there. The more you connect with others, the more they remember you when opportunities arise. This visibility can lead to referrals and recommendations that might not come your way otherwise.

Also, building self-confidence and trust. Each time you meet someone new, you practice your communication skills. Over time, this builds confidence and fosters trust. It’s like training a muscle; the more you use it, the stronger it gets. This self-assurance can help you in pitches, presentations, and everyday interactions.

The Flip Side: Cons That Can’t Be Ignored

Of course, networking doesn’t always produce the desired results. It can be counterproductive and business owners need to understand why it doesn’t always work. Here are the most common pitfalls you should know about to make better use of your time:

Time consuming. Networking can eat up a lot of your day. Attending events, meetings, and follow-ups can become overwhelming. It’s similar to trying to fill a cup with a fire hose; you might end up feeling rushed and burnt out. If you’re not careful, it can take time away from your core business tasks.
High expectations. Some people enter networking with big hopes. They expect instant results and connections that turn into gold. But that’s often not how it goes. Think of business networking like planting a garden. It takes time for seeds to grow. If you aren’t patient, the wait can be frustrating and discouraging.
Skill mismatch. Not everyone you meet will be in your industry or even understand your business. Imagine walking into a conversation about rocket science when you’re more into baking. This mismatch can make conversations awkward and unproductive. It’s essential to find the right circles that align with your interests and goals.

And then, there is the potential for superficial connections. Not every connection will lead to a strong relationship. Often, networking can feel surface-level. You may end up with a stack of business cards but no real friendships or partnerships.

Finding the Balance

Business networking isn’t all sunshine and rainbows, but it has its bright spots. It’s a mix of chances and challenges. Knowing the pros and cons can help you approach networking with a clear strategy. Whether you’re diving in deep or dipping your toes, being aware equips you for what lies ahead. The journey can be rewarding if you navigate wisely.

How to Know If Networking is Helping Your Business Grow

Networking can feel like a puzzle for many entrepreneurs. It’s not just about handing out business cards or shaking hands. (Though you will do plenty of those things and more.) Because there isn’t a direct, detailed report to refer to, it’s hard to know when networking is paying off. So how can you tell if your networking efforts are really making a difference? Let’s take a look at how it breaks down.

The Ripple Effect: Connections to Opportunities

You’ve heard the cliche about tossing a stone into a pond – it creates ripples. Networking works the same way. The more people you meet, the more opportunities can come your way. Are you seeing new clients or partnerships popping up in your life? If your phone’s buzzing with inquiries or collaborations, that’s an obvious sign your networking is paying off. But, there are more signs networking is bringing in new opportunities. So, keep an eye out for a few key signs that your networking is effective:

Increased referrals. Are you getting more referrals from new contacts? If people start mentioning your name positively, it shows your network is growing.
New partnerships. Have you formed any new partnerships or collaborations? If you’re working with others on projects, that’s a strong indicator that your outreach is effective.
Expanding your reach. Are you meeting people in different industries? If your network is stretching beyond your usual circles, you’re likely tapping into new markets and ideas.

Tracking Your Connections: The Numbers Game

In business, numbers matter. Track how many new contacts you make each month. Are those contacts turning into leads or sales? If you see a rise in leads, your networking is likely contributing to your business growth. It’s basically gardening for business; the more seeds you plant, the more flowers you can expect to bloom. To measure the impact of networking, consider the following:

Follow-up success. After meeting someone, do they reach out or reply to your emails? A strong follow-up indicates they’re interested in what you’re offering.
Social media growth. Are you gaining followers on platforms or is your audience number staying the same? If your connections are engaging with your content, you’re likely reaching the right audience.
Event participation. Are more people inviting you to events or workshops? Being sought after is a good sign your network values you.

In networking, it’s not just about how many people you know. It’s about building genuine relationships. When you connect with someone on a deeper level, they are more likely to think of you when opportunities arise. This means you need to focus on creating valuable relationships. To do this, ask yourself:

Am I offering help? Are you sharing your expertise or resources with your connections? Helping others can lead to reciprocal benefits.
Am I staying in touch? Regular communication keeps you on people’s minds. Are you the person they think of when they need something?

The broader your network, the more perspectives and ideas you have access to. Engaging with people from various fields can spark creativity and innovation. If you find yourself inspired or coming up with fresh ideas after networking, you’re clearly in the right circles. When you surround yourself with diverse individuals, ask yourself:

Am I learning something new? Do your conversations challenge your thinking? If you’re gaining insights that help you grow, your networking is effective.
Am I adapting my approach? Are you changing your business strategies based on what you learn? A willingness to adapt shows that you’re making the most of your connections.

Ultimately, trust your instincts. If networking feels good and you see positive changes in your business, it’s likely a sign that it’s working. Keep nurturing those connections, learning from others, and watch your business thrive. Networking isn’t just a task; it’s a journey that can lead to amazing opportunities.

Want to Accomplish More?

Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do?

We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test.

You can call us for your free appointment at (602) 541-1760, or, if you prefer, Waters Business Consulting Group to learn more about us and the services we offer.

Like this article?

Out-of-Date Phrases Small Business Owners Should Stop Using Around Gen Z Employees

November 2, 2023 No Comments

Out-of-Date Phrases Small Business Owners Should Stop Using Around Gen Z Employees Gen Z is the first generation to grow up with the internet and social media. They’re also the most diverse generation in American history. As a result, they have a unique perspective on the world and a different way of communicating than previous generations who came into adulthood in a completely different landscape with some technology that’s now either gone or changed dramatically over the years. Some Phrases Harm Company Culture In the ever-evolving environment of the modern workplace, effective communication is paramount. However, small business owners often unknowingly cling to outdated phrases and terminologies that can create a disconnect, especially with Gen Z employees who are now a significant part of the workforce. As the first truly digital generation, Gen Zers bring fresh perspectives and expectations to the workplace, and using out-of-date phrases can undermine a business’s company culture in several ways. Phrases Entrepreneurs Shouldn’t Use Around Gen Z Employees Small business owners who want to attract and retain Gen Z employees need to be aware of this and avoid using outdated phrases. Using old language can undermine your company culture and make you seem out of touch. Here are a few out-of-date phrases that small business owners should stop using around Gen Z employees: “Think outside the box.” This phrase has been around for decades and has been used to death. It’s also vague and doesn’t really mean anything to most Gen Z people. Instead of telling your employees to “think outside the box,” give them specific instructions on what you want, along with constructive advice about how to deliver. “Synergy.” This word is often used in business jargon, but it’s actually meaningless. Yes, it’s a real word, but it’s also just a way to sound sophisticated and Gen Z employees have probably heard it too much. Avoid using the word “synergy” and instead be clear and concise in your communication. “Work hard, play hard.” This phrase is often used to justify long hours and overwork. However, Gen Z employees greatly value work-life balance and don’t want to sacrifice their personal lives for their jobs. Instead, focus on creating a positive work environment where employees feel valued and supported. “Face time.” Traditionally meaning spending time with someone in person, this phrase can create confusion with Gen Z employees. In the digital context, “Face time” now refers to FaceTime, the video-calling application. Using outdated meanings of terms can lead to miscommunication and make the business owner appear out of sync with contemporary tech culture. ”Out of pocket.” To Boomers and Gen X, this phrase means “unavailable” or, is used to convey when someone is out of the office. However, to Gen Z, it means something entirely different – “wild and unhinged” or “out of character.” In addition to avoiding outdated phrases, small business owners should also be mindful of their body language and tone of voice when communicating with Gen Z employees. Gen Z employees are more likely to trust and respect leaders who are authentic and approachable. So, what other phrases and language would you suggest avoiding using around Gen Z employees? Please take a moment to share your experiences and suggestions so others can benefit from your input! Go ahead, take a few moments, and contribute to the conversation! Do you want to grow your company in 2024 but you are not sure what is required to make that growth happen? Attend our “Planning for Growth” half-day workshop where you will get amazing details specific to your business for what’s needed from your marketing, your sales team, your production team, and your financial performance to enter 2024 with confidence you can indeed grow as planned. You will have the clarity you’ve always wanted but didn’t know how to create. It’s a $1495 value we are offering in November for only $99. Contact us for dates and times. We offer a 100% money-back guarantee if you don’t leave the workshop confident that you know what to do to grow your company in 2024. So, go ahead and contact us by phone or email! By phone 602-435-5474 By email: SteveM@WatersBusinessConsulting.com Don’t wait! This is a great opportunity to propel your business forward!

If You’re Too Nice, You’ll Hurt Your Business, Here’s Why

August 30, 2018 No Comments

Just be nice. You’ve heard it from your mother. You heard it in kindergarten (and through school). It’s on tee-shirts and bumper stickers. And, it’s good advice, for the most part. But, it’s a recipe for disaster when it’s always your default disposition. Sure, you should be nice to people as it’s the polite thing to do. But, being too nice will cause all kinds of unintentional issues. Read on to see why. How Assertiveness can Hurt You On the flip side, being too assertive can also be quite harmful. Don’t get the wrong impression. You do need to be assertive, just at the right “temperature.” If you are too assertive, you’ll come across as overbearing. And, downright mean, in some situations. People also might think you too coarse and possibly aloof or antipathetic. Leaders are placed under a tremendous amount of pressure to be relatable, human and … nice. Many yield to this instinct, because it feels much easier to be liked. Few people want to be the bad guy. But leaders are also expected to make the tough decisions that serve the company or the team’s best interests. Being too nice can be lazy, inefficient, irresponsible, and harmful to individuals and the organization. —Havard Business Review Assertiveness can also be taken as overly self-serving. Basically, it’s an attitude that can easily come across the wrong way in more ways than one. Although, assertiveness does have a purpose and when it’s used strategically, it’s highly effective. That’s because striking a balance gives you the best of both worlds and a positive perspective. Which ultimately helps you to see things more clearly and make better decisions. Top Ways being Too Nice is Harmful Conversely, being too nice, is at best, problematic. It creates illusions that simply can’t be sustained. In essence, it’s a false impression, even if you’re being genuine. How? Well, here’s how being too nice is harmful in business: You project weakness. When you’re overly nice, you’re perceived as a pushover. It’s that simple. People who have this impression will try to take advantage, when and where they can. And, that sets-up a bad scenario. You attract the wrong people. Another problem with being too nice is that it does attract the wrong sort of people. Some others will take this as a green light to burden you with their own problems. Which means, you’re inviting unnecessary stress and drama into your life. People might feel distrustful. Niceness can bring out negative feelings in others you interact with. For instance, someone could sense you’re actually concealing your true feelings and merely putting up a front. So, they manifest a sense of distrustfulness. You bias your own expectations. When you’re constantly nice, you might make others feel better. But, you’re also inadvertently warping your own expectations, thinking everyone else should treat you the same. How do you balance being courteous and polite with also being assertive? What other advice would you offer? Please share your thoughts and experiences! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Business Pros and Cons of Furloughing Employees

April 14, 2020 No Comments

Thinking about furloughing rather than laying off your employees? It’s an all-too-common conundrum right now, amidst the coronavirus pandemic shutdown. But, it’s something that a large majority of businesses must consider, given the present and quite uncertain circumstances. Read on to learn more about the upsides and downsides of furloughing your employees. Employee Furlough Disadvantages We’ll begin with the most problematic cons of furloughing team members. Doing so puts your company at-risk for permanently losing your top talent. Furloughs also undermine employee morale and may even damage it further, and if you have applied for the SBA Paycheck Protection Program, one of the conditions for the loan to be forgiven, is that you keep your employees on your payroll. An employee furlough is a mandatory suspension from work without pay. It can be as brief or as long as the employer wants. Furloughs can take place in both public and private institutions. An organization will furlough employees as a cost-saving measure when it doesn’t want to lay off staff but lacks the resources to continue paying them. —The Street.com Then, there’s the trouble of re-opening your business. Even after a short-term period, it takes a substantial amount of time to get things back up and running. Additionally, the cost savings might not be as significant as you might believe because it’s for a short time frame and not necessarily long enough to be worthwhile (though it can certainly prove helpful). Employee Furlough Advantages Since furloughs are happening in many industries right now, the temporary change can’t be all bad. There are advantages to furloughing employees, like the following: Avoids layoffs. The most obvious upside to going with furloughs instead of laying people off is that you avoid the latter. In other words, you aren’t terminating team members. Instead, you’re temporarily removing them from the business without pay. Reduces rehiring. Another benefit of furloughs is the fact that you won’t have to go through the trouble of rebuilding your workforce from scratch. Rather, you can just reassemble your team, either one-by-one or in small groups. Saves compensation costs. Of course, when you furlough employees, you don’t pay their wages or salaries. Since labor is most typically the largest business expense, this can really help your company financially. (Though, you may still opt to furnish them with benefits during their furlough period.) It allows you to better plan. Yet another benefit of furloughing instead of firing employees is that you can formulate a more workable plan during that time. The longer it goes on, the better grasp you’ll have of what to keep and what to jettison. To put it another way, you can use the opportunity to streamline things in order to make your business more productive and more profitable. What other business pros and cons of furloughs would include? Please comment and share your thoughts and experiences! Interested in learning more about business? Then just visit Waters Business Consulting Group.