Business Education

Employees Have These Skills You’re Probably Overlooking in Your Business

Employees Have These In current conversations about emerging technologies like AI, workplace experts consistently highlight the critical role of human skills. However, eager to embrace the latest state-of-the-art tech, some companies may be undervaluing these essential qualities – characteristics that can be exceptionally valuable.

A recent Deloitte survey of 1,000 employees found that only 52% believed their companies prioritized “human skills” over technical skills. This perspective contrasts sharply with employees’ personal views: 95% described human skills as “always important” and “timeless,” with 87% identifying qualities like adaptability, leadership, and communication as essential for career growth.

Many employees also expressed a preference for employers to prioritize skills such as “teamwork and collaboration” over technical competencies like “AI integration and data analysis.” Without this emphasis on human skills, respondents worry it may have long-term effects. Specifically, 94% are concerned that future workers might lack the “necessary human skills” for the workforce.

While tech investments are clearly a priority for companies (average tech budgets increased to 5.49% of revenue in 2023 from 4.25% in 2022), there’s a notable gap in implementation. A survey by Challenger, Gray & Christmas found that while AI adoption is growing, it remains far from widespread among employees. Additionally, 70% of respondents in Deloitte’s survey reported being trained on new technology, only to see it quickly become obsolete. Consequently, employees want more interpersonal development, like mentorship and shadowing, along with a stronger focus on human skills.

How to Identify Human Skills

Since employees and employers alike value such skills and they can be mutually beneficial to both people and businesses, it’s important to identify individuals who possess these traits. Here are some ways small businesses can pinpoint critical abilities, such as communication, collaboration, and negotiation skills in their employees:

Communication Skills

Observe how employees communicate with customers, clients, and colleagues. Do they speak clearly, actively listen, and express themselves well?
Review email and written communications. Are they well-organized, concise, and appropriate in tone?
Look for employees who are comfortable presenting information to groups, articulating ideas, and engaging in discussions.

Additionally, take note of employees who can explain complex topics in simple terms and tailor their communication style to the audience.

Collaboration Skills

Watch how employees interact and work with others on team projects or tasks.
Do they contribute ideas, support their teammates, and share information freely?
Observe if they are able to compromise, resolve conflicts, and work towards shared goals.
Take special notice of employees who volunteer to help others and can take direction as well as provide it.

Also, pay attention to their personal disposition. For instance, if they demonstrate empathy, patience, and respect when collaborating.

Negotiation Skills

Evaluate how employees handle discussions around budgets, timelines, and other work-related terms. Do they prepare thoroughly, listen actively, and propose mutually beneficial solutions?
Identify individuals who can remain calm under pressure, make concessions when appropriate, and reach satisfactory agreements.
Look for employees who can effectively communicate their position, understand the other party’s perspective, and reach a compromise.

You should likewise keep an eye on their tactics. For example, if they are persistent yet flexible in their negotiation approach.

By observing these behaviors in day-to-day work, small business owners and managers can get a sense of which employees possess strong communication, collaboration, and negotiation skills. These soft skills or “human skills” are essential for success in many roles and can be just as important as technical expertise.

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You can call us for your free appointment at 480-636-1720, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

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Cheap But Meaningful Ways to Boost Your Company’s Local Awareness

June 8, 2023 No Comments

In today’s competitive business landscape, it’s crucial for small businesses to enhance their local awareness and brand recognition to stay ahead. While advertising and marketing campaigns can be expensive, there are cost-effective yet meaningful ways to increase your company’s visibility and establish a strong presence in your local community. Cheap But Meaningful Ways to Boost Your Company’s Local Awareness Obviously, this is all easier said than done. With all this in mind, let’s go ahead and explore several inexpensive strategies that can help boost your small business’s local awareness and improve brand recognition. Community Involvement and Partnerships Engaging with the local community is an excellent way to enhance your company’s visibility and build meaningful connections. Consider sponsoring local events, sports teams, or charitable causes that align with your business values. Participate in community service activities or collaborate with other businesses to host joint events or promotions. These activities not only showcase your brand but also demonstrate your commitment to the community, fostering positive word-of-mouth and strengthening your reputation. Example: If you own a bakery, partner with a local charity to donate a portion of your sales to a cause. This initiative not only supports a worthy cause but also generates positive exposure for your bakery, as customers appreciate businesses that give back to the community. Online Presence and Local Directories Having a strong online presence is essential for increasing local awareness. Create a professional website that highlights your products or services, and optimize it for local search engine optimization (SEO) to improve your visibility in local search results. Register your business with online directories and review platforms such as Google My Business, Yelp, and TripAdvisor. Encourage satisfied customers to leave positive reviews, as online reviews play a significant role in building trust and attracting new customers. Example: If you run a boutique clothing store, optimize your website by including location-specific keywords and updating your Google My Business profile with accurate information, attractive images, and positive customer reviews. This increases the likelihood of your store appearing in local search results when potential customers are looking for nearby clothing stores. Social Media Engagement Utilize social media platforms to engage with your local audience and promote your brand. Regularly share valuable content, such as tips, behind-the-scenes glimpses, or customer success stories. Encourage user-generated content by running contests or featuring customer photos. Engage with followers by responding to comments and messages promptly. By building an active social media presence, you can foster a sense of community and increase brand recognition among your target audience. Example: If you own a coffee shop, use Instagram to share aesthetically pleasing photos of your drinks, cozy corners, or latte art. Encourage customers to share their photos using a branded hashtag, and feature their pictures on your profile. This not only creates buzz but also encourages others to visit your coffee shop to experience the ambiance themselves. Local Collaborations and Cross-Promotions Collaborating with other local businesses can be mutually beneficial in terms of brand exposure. Identify complementary businesses in your area and explore opportunities for cross-promotions or joint marketing efforts. For example, you can offer exclusive discounts or package deals when customers make purchases from both businesses. By tapping into each other’s customer base, you expand your reach and increase awareness of your brand within the local community. Example: If you own a gym, partner with a nearby health food store to offer a discount coupon for a gym membership when customers make a purchase at the store. This encourages a healthy lifestyle and exposes your gym to potential customers who are interested in fitness-related products. Local PR and Media Coverage Building relationships with local journalists, bloggers, and influencers can help generate media coverage for your business. Reach out to local media outlets, offering them story ideas or insights related to your industry. Consider hosting local events or participating in local trade shows, which can attract media attention. Being featured in local publications or online platforms increases your company’s visibility and establishes you as an authority in your field. Questions Example: If you operate a pet grooming salon, collaborate with a local pet blogger or influencer to offer tips on pet grooming or demonstrate grooming techniques. This partnership can lead to a feature article or blog post that introduces your business to a wider audience. What other suggestions would you include for how to boost a company’s local awareness in meaningful ways but doing so inexpensively? Please take a moment to share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

Stop and Read This Right Now and Then, Quit Procrastinating

April 18, 2019 No Comments

It’s nearing the end of another deadline. And, you’re too far behind to finish comfortably. The rush is on and time isn’t on your side. If only you’d started earlier. You can’t afford to spend time reflecting. But, you can’t help but feel a strong sense of regret. How did this happen again? You’ve fallen victim to your own procrastination and you vow not to put yourself in this position ever again. Top Reasons We Procrastinate Everyone knows procrastination leads to trouble. So, why do we do it in the first place? What causes people, even the best of us, to procrastinate? Sometimes, it’s because we feel events are out of control and it leads to paralysis. Or, it could be due to a lack of energy. On a neurological level, procrastination is not the slightest bit logical — it’s the result of the emotional part of your brain, your limbic system, strong-arming the reasonable, rational part of your brain, your prefrontal cortex. The logical part of your brain surrenders the moment you choose Facebook over work, or decide to binge another episode of House of Cards when you get home. But there’s a way you can give the logical side of your brain the upper hand. —Harvard Business Review Of course, perhaps the single biggest cause of procrastination are distractions. Having attention taken away from the task at-hand can really undermine productivity. Other times, it’s just feelings of sadness or depression. Most Effective Ways to Deal with Procrastination If it’s so common, just how does one beat procrastination? Fortunately, there are a few ways to deal with procrastination. First, recognize when you’re procrastinating to start. Then, do the following: Commit to just one task. If you feel the urge to procrastinate, instead of doing nothing, do something, but something meaningful. Commit to just one task, even a small one that will give you a real sense of satisfaction and accomplishment. Give yourself a reward. Another way to overcome procrastination is to promise yourself a reward. If you tackle the task you’re tempted to put off, you’ll give yourself an enjoyable reward. You’ll be amazed at how you’re able to buckle down and focus. Act on things as they happen. Okay, so you might feel a bit intimidated by a particular type of task. That’s okay, deal with it by taking things in order, as they come. This way, you’ll build momentum. And, if it’s the first item on your plate, take comfort in the fact once it’s done, it’s out-of-the-way (at least, for the day). Minimize distractions around you. Alright, this is obvious advice. But, it definitely warrants inclusion. Get rid of any (or as many) distractions as possible to help beat procrastination. What other suggestions do you have to deal with procrastination? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

This Secret Lets Small Businesses Tap into the Talent Pipeline for Great New Hires

October 16, 2025 No Comments

The Talent Pipeline: One of the biggest challenges small businesses face is finding (and retaining) new employees. And when it comes to the trades, this is especially true, for a variety of reasons.