Business Education

Custer’s Last Stand, the Dade Massacre, and Your Business

On June 25th, 1876, Lieutenant Colonel George Armstrong Custer infamously led 210 men into battle against 2,000 Sioux and Cheyenne warriors. Although it’s commonly believed no U.S. soldier survived, historians believe there was at least one man who made it out of the conflict alive.

Approximately 41 years earlier, a lesser-known U.S. military commander led his men into a similarly disastrous situation. Army General Francis L. Dade 107 took men on a mission to relocate a Seminole tribe. But, the soldiers were ambushed by 180 Black Seminole warriors, and just 3 of Dade’s men survived.

In both instances, the leaders ignored advanced intelligence and severely overestimated their forces’ abilities to carry out their respective missions. Additionally, both tragedies were completely avoidable, but neither leader would listen to reason and allowed arrogance and the pursuit of glory to cloud their judgment, resulting in senseless slaughters.

Entrepreneurs should take these historical tragedies to heart. Particularly when they don’t see any real downsides. It’s not easy to get past legitimate confidence but it’s quite dangerous to overestimate what can be realistically accomplished. So, let’s take a few moments to look at how such attitudes can lead to unnecessary, messy, and costly mistakes, and offer strategies for entrepreneurs to maintain a healthy balance of confidence without veering into hubris.

The Perils of Arrogance in Small Business: Avoiding Costly Mistakes

Small business owners often wear many hats, juggling the roles of visionary, manager, marketer, and more. While confidence is a crucial trait for any entrepreneur, unchecked arrogance and overconfidence can lead to a series of missteps that can threaten the very survival of a business.

The Pitfalls of Arrogance

It all starts with ignoring market feedback. Arrogant business owners might dismiss customer feedback or market research, believing their vision is infallible. This can lead to products or services that don’t resonate with the market, resulting in poor sales and wasted resources. For instance, a restaurant owner might ignore diner complaints about the menu, leading to decreased patronage. But, this example certainly isn’t all. Here are some more common mistakes:

Overlooking financial prudence. Overconfidence can lead to lavish spending on non-essential items or ventures without proper financial analysis. This might manifest as spending on an extravagant office space or an unnecessary expansion, draining cash reserves that could have been used for more critical operations.
Underestimating competition. Thinking you have no real competitors can blindside a business when a new or existing competitor gains market share. An example is a local bookstore owner who believes their personal touch is enough, not noticing or preparing for the rise of online book retailing.
Poor decision making. Arrogance can foster a culture where questioning decisions is discouraged, leading to groupthink. Decisions made without diverse input can miss critical flaws, as seen in businesses that pursue a flawed product launch without sufficient critique.

And last but not least – neglecting relationships. Overconfidence can make owners dismissive of their employees, suppliers, or partners, damaging relationships vital for business success. This can lead to high staff turnover, supply chain issues, or missed collaborative opportunities.

Strategies to Avoid These Mistakes

Fortunately, there are several strategies you can use to prevent your company (and yourself) from falling into such traps. However, none of these measures are easy and will prove especially difficult. And it begins with the most difficult – the ability to cultivate humility. You should regularly seek and genuinely consider feedback from employees, customers, and peers. Humility involves acknowledging that you don’t have all the answers and being open to learning. Still, this probably won’t be enough. So, here are some more steps to take:

Engage in continuous learning. Stay informed about industry trends, new technologies, and business strategies. Workshops, seminars, and reading can keep your knowledge current and prevent complacency.
Financial discipline. Implement strict budgeting and financial oversight. Use cash flow projections and financial advisors if necessary to make informed spending decisions rather than emotional ones.
Competitive analysis. Regularly analyze competitors not just for weaknesses but also for strengths and innovations. Adopt a mindset of healthy competition rather than dismissive superiority.
Inclusive decision making. Foster an environment where team members feel safe to challenge ideas. Diverse perspectives can lead to more robust business strategies.
Relationship management. Invest in your relationships. Acknowledge the contributions of your team, maintain good terms with suppliers, and engage with your community or customer base.

What’s more, utilize basic risk management. Always consider the worst-case scenarios in your planning. This doesn’t mean being pessimistic but rather being prepared for various outcomes, which can mitigate overconfidence.

Arrogance and overconfidence are not just personal flaws; they are business risks. While confidence is essential in entrepreneurship, it must be balanced with humility, curiosity, and a willingness to adapt.

By fostering an environment of continuous learning and open communication, small business owners can not only avoid costly mistakes but also pave the way for sustainable growth and innovation.

Remember, in the world of business, it’s not about being the loudest voice in the room but about ensuring that voice is informed, considered, and collaborative.

Want to Accomplish More?

Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do?

We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test.

You can call us for your free appointment at 480-240-1226, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

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Is Your Chatty Employee Costing You? The Surprising Truth for Small Businesses

February 27, 2025 No Comments

We all know someone who tends to rattle on a little too much. It’s one thing when it’s a relative or friend outside the office, but an entirely different dynamic when it’s a work colleague.

Business Owners, Pay Attention to Employees Who Bring Bagged Lunches, Because They Usually Share These Impressive Qualities

August 14, 2024 No Comments

Business Owners, Pay Attention to Employees Who Bring Bagged Lunches, Because They Usually Share These Impressive Qualities As a business owner, it’s easy to overlook the small, everyday habits of your employees, but sometimes these seemingly minor details can reveal a lot about their character and potential. One habit that might catch your attention is when employees consistently bring bagged lunches to work. While it might seem like a simple cost-saving measure or a personal preference, employees who take the time to prepare their meals often share some impressive qualities that can be invaluable to your business. That’s right. These individuals may possess bigger, untapped potential. With this in mind, we’ll take a little time to explore why those brown bag lunches might be a sign of the discipline, foresight, and commitment that could make these employees your next top performers. 6 Qualities Bagged-Lunch Employees Usually Possess Okay. You’d certainly notice if a particular team member brings in beneficia new business or implements a different way of doing this or that, greatly increasing productivity. But, there are also smaller, more subtle telltale signs someone might have a lot more to offer. For instance, employees bringing brown bag lunches to work can reveal much about their potential, habits, and mindset. Here are some insights that might be gleaned from this seemingly simple behavior: Discipline and planning. Bringing a brown bag lunch indicates that an employee takes the time to plan their meals ahead of time. This level of foresight and preparation often translates into their work habits, suggesting they are organized, proactive, and capable of managing their responsibilities efficiently. Such employees are likely to be reliable and disciplined, making them strong candidates for tasks that require attention to detail and long-term planning. Financial savvy. Employees who bring their lunch often do so to save money. This behavior shows an awareness of budgeting and a focus on financial responsibility, which can be valuable in roles that involve managing resources or cost control. Their financial mindfulness could indicate a practical, resourceful approach to problem-solving, making them suitable for roles that require fiscal prudence or operational efficiency. Health consciousness. Preparing a brown bag lunch allows employees to control what they eat, often leading to healthier choices. This shows a commitment to personal well-being, which can reflect positively on their overall energy levels, productivity, and ability to handle stress. Health-conscious employees may have the stamina and mental clarity needed for demanding projects, making them strong candidates for roles that require sustained focus and resilience. Self-sufficiency. Bringing lunch from home indicates a degree of self-sufficiency. These employees are not reliant on external sources (like restaurants or cafeterias) for their needs, which can translate into their work ethic. Self-sufficient employees are often independent thinkers who can take initiative and work without constant supervision, making them ideal for leadership roles or positions that require autonomy. Commitment to routine. Consistently bringing a lunch shows a commitment to routine and a structured approach to their day. This can reflect an ability to stick to schedules and follow through on commitments, important traits for any role that requires dependability. Employees with a strong sense of routine are often reliable and consistent, traits that are valuable in roles that require steady performance over time. Focus on productivity. Bringing a lunch means less time spent going out to eat, which can lead to more time focused on work. This indicates that the employee values productivity and may prefer to use their break time efficiently. Such employees may have a strong work ethic and a drive to maximize their productivity, making them valuable assets in fast-paced environments where efficiency is key. While bringing a brown bag lunch might seem like an insignificant, everyday decision, it can offer insights into an employee’s character and potential. Traits like discipline, financial savvy, self-sufficiency, and a focus on health and productivity are all positive indicators that can suggest strong future performance and growth within an organization. Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at (602) 541-1760, or, if you prefer,

Groupon Teaches Us These Lessons About Discounts

December 1, 2017 No Comments

Groupon is up in its latest earnings report. About 18 percent and that’s welcome news for the e-commerce discount platform. Headquartered in Chicago, Groupon launched in November 2008. It rose by leaps-and-bounds. That is, until recent years, when it experienced big time losses. In fact, its 2011 Q4 figures revealed a whopping $9.8 million loss. Ironically, that comes about a year after the Wall Street Journal forecasted it to reach $1 billion in sales faster than any other company in history. Today, it’s a different story. And, this business model teaches us all important business lessons about discounts. The Downside of Discounts Big companies aren’t immune to blunders. Right now, McDonald’s is trying a bold new experiment. There’s no guarantee it will work. But, the company won’t know unless it tries. Groupon’s saga tells us much about discounts. For participating businesses, Groupon vouchers do get more customers through the door. But the question to ask is if those same individuals would have patronized the business without a Groupon? Your marketing message plays a huge role in conveying the true value of your products. Even if your prices aren’t the lowest around, emphasizing the added value that customers get from your store, such as any guarantees you offer, personalized service or better-quality merchandise than the competition, can convince shoppers your prices are worth it. —Small Business Trends Additionally, there’s another phenomenon at play. A large majority who use a Groupon do not repatronize a partner business. After all, why pay full fare? Moreover, it does cause customers to seriously think about the value of non-discounted purchases. That starts a cycle. A business partners with Groupon. That business serves more customers during the discount period. Then, visits go back to the previous levels. If it comes at a net cost per ticket, there’s obviously no benefit. So, they do not participate in Groupon discounts again. Product and Service Discount Advantages But, this isn’t always the scenario. Some businesses gain a net plus from working with Groupon. Which means there are some distinct advantages to offering discounts on products and services. Here are the benefits to offering discounts to your customers: Attract more customers. It’s no secret people like deals. So, play to this by offering discounts on key items or services. You’ll attract new customers and this will increase repeat business at the same time. It’s a great way to advertise and to be seen as providing real value. Increase sales. With more new customers and repeat business, you’ll have more sales. If you choose the right discount strategy, you’ll come out ahead and that’s money you can use in different ways. For instance, you can purchase more inventory or put that extra sales money to other uses. Free up space. Discounts can help to free up precious shelf and/or cabinet space. This is a great move for small, independent retailers because it allows them to offload certain things to bring in new products. Bolster reputation. Offer discounts to certain people, like military and first-responders. This shows your business cares and that’s a positive for its reputation. You can do the same with elderly customers or families with small children. Do you offer discounts? If so, what kind and how much? Have you found discounts help or hurt your business? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.