Business Education

Struggling to Hire Skilled Staff? Avoid Unwanted Habits

Some job candidates can easily impress business owners with impeccable credentials. They have all the right stuff, including skills and experience. However, some of the same individuals come with unwanted and undesirable traits. For instance, the person who looks perfect on paper but is prone to spreading divisive office gossip, or the employee who is chronically late, maybe someone who is way too talkative, or an ostensible team member who spends an unacceptable amount of time alone, doing personal things – on company time.

Whatever bad habits or unpleasant personality traits this person possesses, they often take employers by complete surprise. So, it’s important not to get yourself into such a predicament in the first place. And that’s what we’re here to tackle. So, let’s get started.

Hiring Smart: How Small Business Owners Can Find Skilled Candidates Without Unwanted Habits

Every hire matters. Owners often juggle the dual challenge of finding individuals with the right skill set while avoiding those who might bring counterproductive habits to the workplace. Now, let’s take a good look at some effective strategies to ensure you’re building a resilient, productive team that aligns with your business values.

Define What You’re Looking For—Clearly

Before you dive into the hiring process, outline exactly what your ideal candidate should bring to the table. Identify:

Skills. What technical or soft skills are absolutely non-negotiable?
Values. How do they align with your business’s culture and ethics?
Experience vs. potential. Do you need someone with a proven track record, or are you open to developing a promising individual?

Create a detailed job description that not only lists job responsibilities but also emphasizes your company’s culture and expectations. This attracts candidates who resonate with your goals.

Source Candidates Strategically

Finding the right candidates requires casting your net in the right waters. Some effective sourcing strategies include:

Professional networks. Reach out to industry-specific groups on LinkedIn or local business forums.
Referrals. Tap into your network for recommendations—team members and industry colleagues often know strong candidates.
Specialized job boards. Consider niche platforms tailored to your industry to find skilled talent.

Use Behavioral and Skill-Based Interviews

Craft your interview process to uncover both a candidate’s strengths and potential red flags. Incorporate the following to be more insightful:

Behavioral questions. Ask about past experiences that reveal work ethics, collaboration skills, and conflict management.
Skill tests. Include practical assessments to gauge their ability to perform job-related tasks.
Hypothetical scenarios. Present scenarios that reflect real challenges in your business to evaluate problem-solving skills.

Check References Thoroughly

Unfortunately, bad habits are often hidden during interviews, so contacting former employers or references is crucial. When speaking with references, ask:

What was their work ethic like?
How did they handle feedback or challenges?
Would you rehire this person?

This step can reveal underlying issues or confirm positive traits.

Prioritize Cultural Fit

Skills can often be taught, but aligning with your business’s culture is harder to instill. During interviews, look for candidates who:

Share your vision and enthusiasm.
Demonstrate adaptability and open-mindedness.
Exhibit a proactive approach to learning and growth.

A strong cultural fit can prevent the introduction of negative habits that conflict with your workplace dynamics.

Emphasize Onboarding and Training

Once you hire someone, invest in a structured onboarding process to set clear expectations from day one. Address:

Company values and workplace etiquette.
Performance standards and feedback mechanisms.
Development opportunities to build their skills and confidence.

This helps reinforce the habits and behaviors you want in your workplace.

Stay Vigilant During Probation

Use the probation period to monitor new hires closely. Watch for:

Their ability to take constructive feedback.
Signs of a growth mindset and willingness to learn.
Patterns of behaviors that align or clash with your team dynamics.

If red flags arise, address them promptly to avoid long-term disruption.

Final Thoughts

Hiring the right person is as much about avoiding the wrong fit as it is about finding the right one. Remember: every hire is a step toward creating a resilient and thriving workplace culture.

Want to Accomplish More?

Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do?

We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test.

You can call us for your free appointment at 480-636-1720, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

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Groupon Teaches Us These Lessons About Discounts

December 1, 2017 No Comments

Groupon is up in its latest earnings report. About 18 percent and that’s welcome news for the e-commerce discount platform. Headquartered in Chicago, Groupon launched in November 2008. It rose by leaps-and-bounds. That is, until recent years, when it experienced big time losses. In fact, its 2011 Q4 figures revealed a whopping $9.8 million loss. Ironically, that comes about a year after the Wall Street Journal forecasted it to reach $1 billion in sales faster than any other company in history. Today, it’s a different story. And, this business model teaches us all important business lessons about discounts. The Downside of Discounts Big companies aren’t immune to blunders. Right now, McDonald’s is trying a bold new experiment. There’s no guarantee it will work. But, the company won’t know unless it tries. Groupon’s saga tells us much about discounts. For participating businesses, Groupon vouchers do get more customers through the door. But the question to ask is if those same individuals would have patronized the business without a Groupon? Your marketing message plays a huge role in conveying the true value of your products. Even if your prices aren’t the lowest around, emphasizing the added value that customers get from your store, such as any guarantees you offer, personalized service or better-quality merchandise than the competition, can convince shoppers your prices are worth it. —Small Business Trends Additionally, there’s another phenomenon at play. A large majority who use a Groupon do not repatronize a partner business. After all, why pay full fare? Moreover, it does cause customers to seriously think about the value of non-discounted purchases. That starts a cycle. A business partners with Groupon. That business serves more customers during the discount period. Then, visits go back to the previous levels. If it comes at a net cost per ticket, there’s obviously no benefit. So, they do not participate in Groupon discounts again. Product and Service Discount Advantages But, this isn’t always the scenario. Some businesses gain a net plus from working with Groupon. Which means there are some distinct advantages to offering discounts on products and services. Here are the benefits to offering discounts to your customers: Attract more customers. It’s no secret people like deals. So, play to this by offering discounts on key items or services. You’ll attract new customers and this will increase repeat business at the same time. It’s a great way to advertise and to be seen as providing real value. Increase sales. With more new customers and repeat business, you’ll have more sales. If you choose the right discount strategy, you’ll come out ahead and that’s money you can use in different ways. For instance, you can purchase more inventory or put that extra sales money to other uses. Free up space. Discounts can help to free up precious shelf and/or cabinet space. This is a great move for small, independent retailers because it allows them to offload certain things to bring in new products. Bolster reputation. Offer discounts to certain people, like military and first-responders. This shows your business cares and that’s a positive for its reputation. You can do the same with elderly customers or families with small children. Do you offer discounts? If so, what kind and how much? Have you found discounts help or hurt your business? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

How Small Business Owners Can Determine Which Social Media Sites Are Best Suited to Promote Their Products and Services

July 20, 2023 No Comments

With the launch of Threads by Instagram, parent company Meta has introduced yet another social media platform. On its first day alone, the site acquired more than 70 million sign-ups. By the weekend, it accumulated over 100 million. That’s an impressive feat, given the current landscape is dominated by the likes of Facebook, with 2.9 billion monthly active users, Instagram, with 2.35 billion monthly active users, and YouTube, with 2.6 billion monthly active users. But, it also adds to the already large pool of social sites, with roughly 128 portals. However, the average person only engages with 5 or 6 at the most. So, that means small business owners need to choose wisely. How Small Business Owners Can Determine Which Social Media Sites Are Best Suited to Promote Their Products and Services In today’s digital age, social media has become an essential tool for small business owners to promote their products and services. However, with an abundance of social media platforms available, it can be overwhelming to determine which ones are best suited for your business. Below is a simple guide small business owners can use to help them determine the right social media platforms to effectively promote their products and services. Understand Your Target Audience The first step is to clearly define your target audience. Understand their demographics, interests, and online behaviors. Consider factors such as age, location, gender, and preferences. This understanding will help you identify the social media platforms where your target audience is most likely to be active. Research Popular Social Media Platforms Conduct thorough research on the various social media platforms available. Familiarize yourself with their features, strengths, and user demographics. Some popular platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Each platform has a unique user base and offers different features and advertising options. Analyze Platform User Demographics Compare the demographics of your target audience with the user demographics of each social media platform. Look for alignment between your target audience and the user base of the platform. Evaluate factors such as age, gender, income level, and interests. This analysis will help you identify platforms that have a higher concentration of your target audience. Consider Platform Features and Content Format Different social media platforms offer various features and support different content formats. Consider the nature of your products or services and determine which content formats would best showcase them. For instance, if your business relies heavily on visual content, platforms like Instagram or Pinterest may be more suitable. If your business focuses on professional services, LinkedIn might be a better fit. Assess Competitors’ Social Media Presence Analyze how your competitors are utilizing social media. Identify the platforms they are active on and observe their engagement and follower base. This analysis can give you insights into which platforms are effective for businesses in your industry. However, remember to differentiate your strategy and not merely replicate what your competitors are doing. Determine Your Resources and Time Commitment Consider your available resources and the time you can allocate to social media marketing. Each platform requires time and effort to create and maintain a strong presence. Evaluate your capacity to consistently create quality content, engage with followers, and respond to inquiries on different platforms. It’s better to focus on a few platforms and excel rather than spreading yourself too thin. Test and Measure Platform Effectiveness Start with a few selected platforms that align with your target audience, business goals, and available resources. Create compelling content, engage with your audience, and measure the results. Monitor key metrics such as reach, engagement, click-through rates, and conversions. Analyze which platforms yield the best results and focus your efforts on those that generate the highest return on investment (ROI). Adapt and Evolve Your Strategy As your business evolves and social media trends change, be open to adapting your strategy. Monitor emerging platforms, stay up to date with industry trends, and be willing to experiment with new platforms if they align with your target audience. Regularly assess the effectiveness of your chosen platforms and make adjustments to maximize your social media marketing efforts. In summary, choosing the right social media platforms for small business promotion is crucial for effective marketing and reaching your target audience. By understanding your target audience, researching platform demographics, considering features and content formats, assessing competitor presence, and evaluating your resources, you can make informed decisions. Regular testing and measurement of platform effectiveness will allow you to refine your strategy and maximize the impact of your social media marketing efforts. Remember, social media is a dynamic landscape, so be flexible and adapt your approach to stay ahead of the curve and connect with your audience effectively. What other suggestions do you have for how small business owners can determine which social media sites are best suited to promote their products and services? Please share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

Relocating a business can seem like a high-stakes gamble, but for many small business owners, it could be the most strategic move they ever make.

The Hidden Reasons Your Best Customers Are Walking Away

April 3, 2025 No Comments

Small business owners often rely on loyal customers to keep their ventures thriving, but it’s easy to unintentionally overlook these valued relationships.