Business Education

7 Ways Entrepreneurs Can Deal with a Competitor Who Plays Unfair

We tend to think of unfair trade practices as a multi-billion dollar corporation scheme. Mega companies like Microsoft, Facebook, Apple, and Google typically come to mind. And while it’s true these International entities do as much to monopolize their industries as possible, unfair practices can happen on a much smaller scale. Entrepreneurs entering the small business space can also encounter competitors who just won’t play by the rules. When this happens, it’s important to know how to handle such a circumstance.

Standing Your Ground. How New Entrepreneurs Can Navigate Unfair Competition

Starting a business is no easy feat, especially when you’re up against established competitors who may not play fairly. Unethical practices, market manipulation, and monopolistic behaviors can create an insurmountable environment for newcomers. But resilience, strategy, and ethical principles can turn the tide in your favor. Here’s how new entrepreneurs can tackle unfair competition and carve out their own space in the marketplace.

1. Understand the Battlefield

Knowledge is your first line of defense. Research your industry, your competitors, and the market dynamics. Understanding the strengths and weaknesses of established players—and how their practices may put them at an artificial advantage—will help you craft a more effective strategy.

Identify gaps. Unethical competitors often overlook underserved markets or segments. Find those gaps and position your business to address them with integrity.
Know your rights. Familiarize yourself with laws and regulations that govern your industry. If competitors are engaging in illegal practices, knowing your rights empowers you to take action.

2. Build a Strong, Ethical Foundation

Operating with integrity isn’t just good for your conscience; it’s good for business. Consumers are increasingly drawn to companies that demonstrate authenticity, sustainability, and fairness.

Highlight your values. Communicate your commitment to ethical practices. Share your story, your mission, and your vision to build trust with your audience.
Deliver exceptional value. Focus on offering high-quality products or services that stand out on their own merits. A strong value proposition can outshine even the most aggressive competitor tactics.

3. Leverage Technology and Innovation

Established competitors might rely on outdated methods or infrastructures. Use your agility as a newcomer to your advantage by embracing innovation.

Streamline operations. Utilize technology to optimize efficiency, reduce costs, and improve customer experiences.
Disrupt the status quo. Explore creative solutions to existing problems in your industry. Innovations that challenge conventional methods can set you apart.

4. Build Strategic Alliances

David didn’t take on Goliath alone, and neither should you. Forming partnerships with other small businesses, suppliers, or even non-competitor firms can strengthen your position.

Collaborate to compete. Pooling resources and expertise can help level the playing field.
Engage your community. Whether it’s a local neighborhood or an online niche, building a supportive community around your brand can amplify your reach and resilience.

5. Use Legal Avenues Wisely

If unfair practices cross legal boundaries, don’t hesitate to seek professional advice. Regulatory agencies and legal experts can guide you on how to address competitors who break the rules.

Document everything. Keep detailed records of any unethical behavior you encounter. This documentation can support your case if you need to file a complaint or pursue legal action.
Advocate for fairness. Consider joining industry organizations or coalitions that promote fair competition and ethical standards.

6. Focus on Your Resilience

Unfair competition can feel daunting, but your attitude and mindset are powerful tools.

Stay persistent. Success often comes to those who refuse to give up, even in the face of adversity.
Learn and adapt. View challenges as opportunities for growth. Adapting to adversity will make your business stronger in the long run.

7. Let Your Customers Be Your Advocates

Happy customers are your greatest allies. Focus on building strong relationships with your clients so they become loyal advocates for your brand.

Encourage reviews and testimonials. Positive word-of-mouth can help counteract any negative influence from competitors.
Engage authentically. Foster open communication with your customers. Transparency and genuine care go a long way in building lasting trust.

What We’ve Learned

Facing unfair competition is undoubtedly challenging, but it’s not insurmountable. Remember, every great company started as the underdog—and with the right strategies, so can yours. Take a stand, stay true to your values, and build a business that not only competes but inspires.

Want to Accomplish More?

Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do?

We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test.

You can call us for your free appointment at 480-636-1720, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

Like this article?

How to Push Forward Starting a New Business when Few People Believe You can Make It

March 15, 2023 No Comments

Entrepreneurship is a journey that is full of challenges, and it is not uncommon for entrepreneurs to experience moments of self-doubt and a lack of motivation. However, it becomes even more challenging when the people around them are negative and tell them that they cannot succeed. How Entrepreneurs can Stay Motivated and Focused Even when People Around them Say they Can’t Succeed Negativity can weigh heavily on an entrepreneur’s mind – leading to a lack of focus and plenty of unnecessary second-guessing. So, let’s go ahead and discuss some strategies that entrepreneurs can use to stay motivated and focused even when the people around them are saying they can’t succeed. Believe in Yourself The first and most important thing is to believe in yourself. You must have confidence in your abilities and trust that you are capable of achieving your goals. If you don’t believe in yourself, it will be difficult for you to stay motivated and focused when others doubt you. Surround Yourself with Positive People Surrounding yourself with positive people who believe in you and your vision is essential. Negative people can bring you down and sap your energy. Seek out individuals who are supportive and can offer encouragement and constructive feedback. Focus on Your Vision Stay focused on your vision and goals, and don’t allow others to deter you from your path. (This isn’t easy because we all have self-doubts and are unavoidably influenced by the opinions of others – particularly the people closest to us.) Entrepreneurs have to make a lot of tough choices each day and it can take a toll. Throughout the rest of the day, though, they tend to limit decision-making to keep things simple. It’s a great tool for motivating entrepreneurs because it keeps them sharp when their abilities are needed elsewhere. —Inc.cdom Remember that success often comes after a series of failures and setbacks, so stay the course and remain committed to your vision. If you can put failures in perspective, you’ll have a much better chance of persevering when things don’t go right. Celebrate Small Wins Entrepreneurship is a journey, and it is essential to celebrate small wins along the way. Recognize the progress you’ve made, no matter how small, and use it as motivation to continue working towards your goals. Take Breaks and Practice Self-Care Running a business can be overwhelming, and it’s crucial to take breaks and practice self-care. Take time for yourself and do activities that bring you joy and help you relax. This will help you stay on task and keep your drive to succeed healthy in the long run. Keep Learning and Growing Entrepreneurship is a continuous learning process, and it’s essential to consistently grow and develop your skills. Attend seminars, conferences, and networking events to learn from other entrepreneurs and industry leaders. This will help you stay motivated and focused as you work towards your goals. Embrace Failure Finally, it’s essential to embrace failure as part of the learning process. Every entrepreneur has failed at some point, but what sets successful entrepreneurs apart is their ability to learn from their failures and use them as motivation to keep pushing forward. Summing it all up, staying motivated and focused as an entrepreneur can be challenging, especially when others doubt your ability to succeed. However, by believing in yourself, surrounding yourself with positive people, focusing on your vision, celebrating small wins, taking breaks and practicing self-care, keep learning and growing, and embracing failure, you can stay motivated and focused on your path to success. What other strategies and/or attitudes would you add to this list? Please, take a few minutes to share your own thoughts and experiences so others can benefit from your perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group.

When Should Your Business Start Charging for a Free Service or Product?

January 16, 2020 No Comments

There comes a time when a business must start to charge customers for something it’s provided for free in the past. As consumers, we are all familiar with this phenomenon. Perhaps a local restaurant favorite, that previously furnished patrons with bread-sticks or chips, free of charge. Then, suddenly on one particular visit, that item was no longer provided for free. Why Businesses Start Charging for a Previously Free Product or Service Of course, there are a myriad of reasons for a business to transition from offering something at no cost to charging its customers for it. It could be due to a variety of situations, such as a lack in supply, an overall change in industry practices, perhaps a transition from one owner to another, or a simple revenue loss calculation. One of the secrets to business success is pricing your products properly. Price your products correctly and that can enhance how much you sell, creating the foundation for a business that will prosper. Get your pricing strategy wrong and you may create problems that your business may never be able to overcome. —Inc.com Whatever the underlying reason for the change, it is usually out of necessity, rather than just a capricious decision on the part of the business. Perhaps your company is experiencing this and you’re wondering if it is feasible to charge for something you have previously provided at no cost to your customers. It’s a tough decision because you’re obviously worried that it might hurt your business, either in the short- or long-term. How to Know When it’s Time to Begin Charging for a Service or Product Previously Provided at No Charge Of course, there’s always a risk entailed in going from no cost to charging for something, be it a service or a product. So, let’s take a look at a few reasons when it is appropriate to start charging for a service or product you previously offered at no cost: There’s a change in your cost. Let’s begin with one of the most obvious signs, a change in your expenses. You might have experienced an increase in how you acquire a product or need to keep up with the industry and start charging for a particular service you offered for free prior. Other businesses already charged for the same thing. Here’s another fairly straightforward reason — companies in your line of business already charge for that certain product or service. Perhaps you did not in the past because it was a way to drive business. But now that you’re established, it’s time for customers to pay for it. The industry itself is changing. Sometimes, market forces simply dictate a change in the way some companies do business. This might be one of those circumstances, when others in the same industry are starting to charge for something that they previously provided for free. It’s simply time to make the transition. There are times when it’s necessary to take a loss-leader and transform it over to a revenue generator. It isn’t really all that uncommon for businesses to take a small loss on a product or service for some length of time, only to begin to monetize it at some point. What other advice would you give about transitioning from taking a product or service from no cost to charging? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Most Effective Daily Habits Successful People Practice

May 23, 2018 No Comments

Effective daily habits can work wonders in many areas of life. These are particularly useful for entrepreneurs, but others will certainly benefit by incorporating such practices. In surveying a number of successful people, it’s easy to see they all have certain daily habits. Which of course, means, that these practices do a lot to help them get things done and done right. Why Daily Habits are So Important We all have our daily routines. But, the trouble with many routines is that we don’t question how they impact our day-to-day lives. In other words, there is little to no introspection or objective look at what does and doesn’t work. Think about your own daily routine for a moment. If you’re honest, you’ll discover at least one (maybe more) that’s not up to par, is outright ineffective, or just superfluous. Just ask any CEO, politician, professional athlete or inventor out there – they all start their day at the crack of dawn, gaining a leg up on the competition. Create a routine and stick with it. Studies prove that willpower is the strongest in the morning before exhaustion and other priorities get in your way. Adopt a morning ritual and you will start to see big results. —Forbes.com When you take time to identify what does and doesn’t work, you’ll probably discover other ways to improve your daily routine. At the very least, you’ll be able to eliminate things which aren’t necessary. So, it’s definitely a worthwhile exercise. And, it’s one that can easily be repeated periodically to alter or change-up from time to time as you go through life. Most Effective Daily Habits Successful People Practice If you want to really be successful, you simply need to practice the same effective daily habits of successful people. Here are some of the biggest habits you can adopt to help you achieve more: Not getting involved in personal problems of others. This isn’t to say they are uncaring or apathetic. But it does mean they don’t get involved in the drama of others. They know it’s an invitation to trouble. Working in an environment that’s conducive to productivity. Successful people identify what surroundings and tools they need to get things done. They use these to their advantage and you can do the same. Not harboring a fear of missing out. Successful people just don’t worry about FOMO or the fear of missing out. It’s not something they let get to them because they recognize there’s just no way to be involved or in-the-know about everything. The ability to say “No” more than “Yes.” There’s a reason you see this advice time and time again — it works. And, it works well. When you say “Yes” you are making a commitment that can quickly balloon out of control. You need to learn how to spot bad ideas and those which won’t deliver results. “No” gives you the power to be selective. A strong commitment to maintaining good character. Perhaps the most effective daily habit successful people practice is to maintain a strict adherence to good character. What other effective daily habits would you add to this list? Which ones do you practice and recommend? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.