Business Education

You Own a Small Business and Just Hit the Jackpot—Now What?

Practically everyone dreams about winning the lottery. And this includes small business owners too. But, what if you owned a small business and hit a life-changing jackpot? It’s an interesting thought experiment and gets even more profound when trying to apply it to practical circumstances.

In other words, what would be the logistics of such an unimaginable situation? How would you deal with collecting a larger-than-life windfall when owning a small business?

One thing is for sure—it’s not an easy question to answer. There are just too many moving parts and contingencies to come up with a simple, on-the-fly, satisfactory plan of action.

How Small Business Should React When Winning the Lottery

Winning the lottery is a life-changing event, but for small business owners, it introduces unique challenges and opportunities. The sudden influx of wealth can spark a whirlwind of emotions and decisions. So, this thought experiment explores what happens next and how to navigate such a weird and sudden reality.

Step 1: Pause and Reflect

Before making any drastic decisions, take time to process your win. Winning the lottery can be overwhelming, and rushing into choices might lead to regret later. Consult a financial advisor, CPA, and lawyer to help you understand the implications of your newfound wealth.

Step 2: Assess Your Business

Now that you’re financially secure, ask yourself: “What role does my business play in my life?”

Passion vs. obligation. Do you run your business because you love it or because you need the income? If it’s a passion project, the lottery win might allow you to expand or innovate without financial constraints. If it’s purely for income, consider whether it’s time to step away.
Business viability. Is your business thriving or struggling? The lottery win could provide an opportunity to invest in growth or pivot toward new ventures.

Step 3: Explore Your Options

Winning the lottery opens doors to possibilities that were previously out of reach. Here are some paths to consider:

Option 1: Stay Involved

You may choose to continue running your business but with less financial pressure. Use your winnings to:

Expand operations.
Invest in new technology or marketing.
Hire additional staff to reduce your workload.

Option 2: Step Back

If running the business feels like a burden, you could:

Delegate responsibilities by hiring a manager.
Transition into a silent partner role.
Scale down operations for a more manageable workload.

Option 3: Exit

Sometimes, winning the lottery provides an opportunity to walk away entirely:

Sell the business and use the proceeds alongside your winnings to pursue other interests.
Close the business if it’s no longer viable or fulfilling.

Step 4: Consider Your Legacy

With newfound wealth, think about how you want to leave an impact:

Philanthropy. Use your winnings to support causes aligned with your business values.
Community support. Invest in local initiatives or mentor other small business owners.
Family wealth. Create generational wealth through smart investments.

Step 5: Avoid Common Pitfalls

Lottery winners often face challenges such as overspending or strained relationships. To safeguard your finances and peace of mind:

Develop a clear financial plan.
Avoid making impulsive decisions based on emotions.
Be cautious about sharing details of your win publicly.

Wrapping It All Up

Winning the lottery doesn’t mean abandoning everything you’ve built—it means you have choices. Whether you decide to grow your business, step back, or exit entirely, focus on aligning your decisions with your values and long-term goals. This windfall is an opportunity to redefine success on your terms.

Want to Accomplish More?

Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do?

We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test.

You can call us for your free appointment at 480-636-1720, or, if you prefer, Waters Business Consulting Group to learn more about us and the services we offer.

Like this article?

When Should Your Business Start Charging for a Free Service or Product?

January 16, 2020 No Comments

There comes a time when a business must start to charge customers for something it’s provided for free in the past. As consumers, we are all familiar with this phenomenon. Perhaps a local restaurant favorite, that previously furnished patrons with bread-sticks or chips, free of charge. Then, suddenly on one particular visit, that item was no longer provided for free. Why Businesses Start Charging for a Previously Free Product or Service Of course, there are a myriad of reasons for a business to transition from offering something at no cost to charging its customers for it. It could be due to a variety of situations, such as a lack in supply, an overall change in industry practices, perhaps a transition from one owner to another, or a simple revenue loss calculation. One of the secrets to business success is pricing your products properly. Price your products correctly and that can enhance how much you sell, creating the foundation for a business that will prosper. Get your pricing strategy wrong and you may create problems that your business may never be able to overcome. —Inc.com Whatever the underlying reason for the change, it is usually out of necessity, rather than just a capricious decision on the part of the business. Perhaps your company is experiencing this and you’re wondering if it is feasible to charge for something you have previously provided at no cost to your customers. It’s a tough decision because you’re obviously worried that it might hurt your business, either in the short- or long-term. How to Know When it’s Time to Begin Charging for a Service or Product Previously Provided at No Charge Of course, there’s always a risk entailed in going from no cost to charging for something, be it a service or a product. So, let’s take a look at a few reasons when it is appropriate to start charging for a service or product you previously offered at no cost: There’s a change in your cost. Let’s begin with one of the most obvious signs, a change in your expenses. You might have experienced an increase in how you acquire a product or need to keep up with the industry and start charging for a particular service you offered for free prior. Other businesses already charged for the same thing. Here’s another fairly straightforward reason — companies in your line of business already charge for that certain product or service. Perhaps you did not in the past because it was a way to drive business. But now that you’re established, it’s time for customers to pay for it. The industry itself is changing. Sometimes, market forces simply dictate a change in the way some companies do business. This might be one of those circumstances, when others in the same industry are starting to charge for something that they previously provided for free. It’s simply time to make the transition. There are times when it’s necessary to take a loss-leader and transform it over to a revenue generator. It isn’t really all that uncommon for businesses to take a small loss on a product or service for some length of time, only to begin to monetize it at some point. What other advice would you give about transitioning from taking a product or service from no cost to charging? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

You Promoted Your Star Employee. Now They’re Struggling. Don’t Panic—Read This

September 4, 2025 No Comments

It’s an almost unbelievable and unbearable situation: giving a strong team member a shot at management only to learn the individual isn’t up to performing on the next level.

Accomplish Your Biggest Goals in Small Steps

May 16, 2017 No Comments

You’ve probably heard the way to eat an elephant is to take one bite at a time. In business this is fundamental because it decidedly identifies the road to success. This road, it should be well understood, isn’t an easy path and will have plenty of bumps along the way. These setbacks, or failures, are excellent parts of the learning curve and are typically more valuable than successes. Savvy entrepreneurs embrace this truth and use it in a strategic way. Some of the largest and oldest companies were born from simple ideas. These giants grew from obscurity, not because of all they offer, but because each accomplished a goal which made them instrumental to the world of commerce. In 1939, after many frustrating years, inventor Charles Goodyear discovered the process of vulcanization. Though the legendary achievement is etched in history, the backstory is quite telling. Goodyear spent years trying to turn his concept into reality. He went dead broke and into extreme debt, yet endured and persisted on one single goal. How to Accomplish Your Biggest Goals in Small Steps Of course not every entrepreneur suffers such extreme adversity. It’s true that the majority of businesses do experience fits and starts but overcome and go on to achieve enough to turn a respectable profit. The way this happens is through a series of phases which include periodic cycles of failures. These aren’t due to lack of motivation, not being smart or talented enough, but the result of trying to accomplish too many things at once. When people set out to begin a major work project or adopt a healthier lifestyle, it’s easy to become discouraged when picturing the long road ahead. By the same token, even smaller-scale plans like keeping a medical appointment or a standing date to the gym can become easily derailed by the busyness of our daily lives or a simple aversion to the doctor or the treadmill. —The Wharton School Let’s get back to how to eat an elephant. The key to tackling any big goal is to do so in a smart and workable manner. Though most people understand reaching a goal takes time, their enthusiasm causes over-reach and that’s when things start to go wrong. You just can’t do six things at once and expect to master all of them. Too many directions, which is to say too many projects, is a recipe for failure. So, the key to success is the opposite — do one thing at a time. Here’s how to accomplish your biggest goal in small steps: Set a big goal to reach. The first step is to set a realistic goal. There’s nothing wrong with dreaming big but these can be too large to reach before feeling discouraged. One of the reasons entrepreneurs achieve success is they have a vision that’s focused and workable. Identify a realistic path to take. Another component to achieving your big goal is to map out a realistic path to take. Break the process down into phases —these don’t have to include every possible detail or include all contingencies. Martin Luther King remarked on this when he said, “Faith is taking the first step even when you don’t see the whole staircase.” Start with one small, incremental step. You’ve probably heard different adages about the first step being the hardest. It’s true and to feel a sense of accomplishment while building momentum, the first step ought to be small. Take a moment to reflect the accomplishment. After each incremental step or phase is complete, take time to reflect on your accomplishment. The sense of pride is inspiring, and it reinforces your self confidence. With every step and phase completion, you can look toward your ultimate goal but stay focused on the here and now. This will help to motivate you and it’s a great way to appreciate your hard work. As a side note, it would be an honor to help out my LinkedIn connections with their business. At minimum, I’d love to connect and be in touch. We can do this by you signing up & getting my Top 5 Business Tips each month; and it’s free! May Your Business Succeed Beyond Your Dreams! ~Best, John Waters Want to find out about what a business coach can do for you? [shareaholic app=”follow_buttons” id=”26833294″]