Business Education

You Own a Small Business and Just Hit the Jackpot—Now What?

Practically everyone dreams about winning the lottery. And this includes small business owners too. But, what if you owned a small business and hit a life-changing jackpot? It’s an interesting thought experiment and gets even more profound when trying to apply it to practical circumstances.

In other words, what would be the logistics of such an unimaginable situation? How would you deal with collecting a larger-than-life windfall when owning a small business?

One thing is for sure—it’s not an easy question to answer. There are just too many moving parts and contingencies to come up with a simple, on-the-fly, satisfactory plan of action.

How Small Business Should React When Winning the Lottery

Winning the lottery is a life-changing event, but for small business owners, it introduces unique challenges and opportunities. The sudden influx of wealth can spark a whirlwind of emotions and decisions. So, this thought experiment explores what happens next and how to navigate such a weird and sudden reality.

Step 1: Pause and Reflect

Before making any drastic decisions, take time to process your win. Winning the lottery can be overwhelming, and rushing into choices might lead to regret later. Consult a financial advisor, CPA, and lawyer to help you understand the implications of your newfound wealth.

Step 2: Assess Your Business

Now that you’re financially secure, ask yourself: “What role does my business play in my life?”

Passion vs. obligation. Do you run your business because you love it or because you need the income? If it’s a passion project, the lottery win might allow you to expand or innovate without financial constraints. If it’s purely for income, consider whether it’s time to step away.
Business viability. Is your business thriving or struggling? The lottery win could provide an opportunity to invest in growth or pivot toward new ventures.

Step 3: Explore Your Options

Winning the lottery opens doors to possibilities that were previously out of reach. Here are some paths to consider:

Option 1: Stay Involved

You may choose to continue running your business but with less financial pressure. Use your winnings to:

Expand operations.
Invest in new technology or marketing.
Hire additional staff to reduce your workload.

Option 2: Step Back

If running the business feels like a burden, you could:

Delegate responsibilities by hiring a manager.
Transition into a silent partner role.
Scale down operations for a more manageable workload.

Option 3: Exit

Sometimes, winning the lottery provides an opportunity to walk away entirely:

Sell the business and use the proceeds alongside your winnings to pursue other interests.
Close the business if it’s no longer viable or fulfilling.

Step 4: Consider Your Legacy

With newfound wealth, think about how you want to leave an impact:

Philanthropy. Use your winnings to support causes aligned with your business values.
Community support. Invest in local initiatives or mentor other small business owners.
Family wealth. Create generational wealth through smart investments.

Step 5: Avoid Common Pitfalls

Lottery winners often face challenges such as overspending or strained relationships. To safeguard your finances and peace of mind:

Develop a clear financial plan.
Avoid making impulsive decisions based on emotions.
Be cautious about sharing details of your win publicly.

Wrapping It All Up

Winning the lottery doesn’t mean abandoning everything you’ve built—it means you have choices. Whether you decide to grow your business, step back, or exit entirely, focus on aligning your decisions with your values and long-term goals. This windfall is an opportunity to redefine success on your terms.

Want to Accomplish More?

Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do?

We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test.

You can call us for your free appointment at 480-636-1720, or, if you prefer, Waters Business Consulting Group to learn more about us and the services we offer.

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What Is Influencer Marketing and How Can It Help Small Businesses on Small Budgets

March 1, 2024 No Comments

What Is Influencer Marketing and How Can It Help Small Businesses on Small Budgets? Influencer marketing has become an essential part of the marketing landscape in recent years. It’s a powerful marketing approach that allows businesses to reach their target audience in a uniquely authentic way. So, read on and we’ll take a few moments to explore what influencer marketing is and how it can help small businesses on small budgets. What Is Influencer Marketing? Influencer marketing is a form of marketing where brands partner with influential individuals to promote their products or services. Most of the time, these influencers have a significant following on social media platforms and can help businesses reach their target audience more effectively. However, influencers aren’t just found among such individuals – they are also everyday people. Influencer marketing can take many forms, from sponsored posts to product reviews and giveaways. The key to successful influencer marketing is to find the right influencers for your brand and to build a relationship with them. In other words, someone who is a respected member of your community and someone who others trust. So, just about anyone with a good reputation who is also outgoing. For instance, volunteer coaches for kids’ sports leagues, parishioners in a church, individuals who perform residential services, and so on. You likely know one or two, perhaps three or more people who fit this description. They’re well-liked, trustworthy, and have a good rapport with others. How Can Influencer Marketing Help Small Businesses on Small Budgets? Influencer marketing may sound super-expensive, but it can also be an affordable and effective way for small businesses to reach their target audience. You just have to know what you’re looking for and how to go about it smartly. So, here are some ways that influencer marketing can help small businesses on small budgets: Reach a targeted audience. By partnering with influencers who have a following in your niche, you can reach a highly targeted audience. This can be more effective than traditional advertising methods, which can be expensive and may not reach your target audience. Build brand awareness. Influencer marketing can help you build brand awareness by getting your products or services in front of a new audience. This can be especially helpful for small businesses that are just starting out and need to build a following. Boost credibility. When an influencer promotes your product or service, it can help to boost your credibility. This is because their followers trust their recommendations and are more likely to try your product or service if they see that the influencer has endorsed it. Cost-effective. Influencer marketing can be a cost-effective way to reach your target audience. Many influencers are willing to work with small businesses on small budgets, and the return on investment can be significant. Overall, influencer marketing is a powerful tool that can help small businesses on small budgets reach their target audience, build brand awareness, and boost credibility. By partnering with the right influencers and building a relationship with them, small businesses can see significant returns on their investment. Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at 602-435-5474, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

Stop and Read This Right Now and Then, Quit Procrastinating

April 18, 2019 No Comments

It’s nearing the end of another deadline. And, you’re too far behind to finish comfortably. The rush is on and time isn’t on your side. If only you’d started earlier. You can’t afford to spend time reflecting. But, you can’t help but feel a strong sense of regret. How did this happen again? You’ve fallen victim to your own procrastination and you vow not to put yourself in this position ever again. Top Reasons We Procrastinate Everyone knows procrastination leads to trouble. So, why do we do it in the first place? What causes people, even the best of us, to procrastinate? Sometimes, it’s because we feel events are out of control and it leads to paralysis. Or, it could be due to a lack of energy. On a neurological level, procrastination is not the slightest bit logical — it’s the result of the emotional part of your brain, your limbic system, strong-arming the reasonable, rational part of your brain, your prefrontal cortex. The logical part of your brain surrenders the moment you choose Facebook over work, or decide to binge another episode of House of Cards when you get home. But there’s a way you can give the logical side of your brain the upper hand. —Harvard Business Review Of course, perhaps the single biggest cause of procrastination are distractions. Having attention taken away from the task at-hand can really undermine productivity. Other times, it’s just feelings of sadness or depression. Most Effective Ways to Deal with Procrastination If it’s so common, just how does one beat procrastination? Fortunately, there are a few ways to deal with procrastination. First, recognize when you’re procrastinating to start. Then, do the following: Commit to just one task. If you feel the urge to procrastinate, instead of doing nothing, do something, but something meaningful. Commit to just one task, even a small one that will give you a real sense of satisfaction and accomplishment. Give yourself a reward. Another way to overcome procrastination is to promise yourself a reward. If you tackle the task you’re tempted to put off, you’ll give yourself an enjoyable reward. You’ll be amazed at how you’re able to buckle down and focus. Act on things as they happen. Okay, so you might feel a bit intimidated by a particular type of task. That’s okay, deal with it by taking things in order, as they come. This way, you’ll build momentum. And, if it’s the first item on your plate, take comfort in the fact once it’s done, it’s out-of-the-way (at least, for the day). Minimize distractions around you. Alright, this is obvious advice. But, it definitely warrants inclusion. Get rid of any (or as many) distractions as possible to help beat procrastination. What other suggestions do you have to deal with procrastination? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Can Hanlon’s Razor Help Your Business Cut to the Core or Nick the Quick?

December 12, 2024 No Comments

There’s certainly no shortage of tricks to use to get at the heart of a matter, Occam’s razor being one of the most famous, it’s a principle that states the simplest explanation tends to be the right one.