Business Education

Best Times for Small Businesses to Introduce New Products and Services—Besides January

For a small business, the timing of a new product or service launch can be as crucial as the offering itself. So, it’s essential to understand key factors that help determine the most strategic, data-backed periods throughout the year. This will allow us to identify the best ways to align your launch with consumer behavior, seasonal trends, and economic cycles, thereby positioning your business for maximum success and traction.

Strategic Timing for Small Business Launches

Launching a new product or service can make or break its success, especially for small businesses with limited resources. Timing isn’t just about picking a date—it’s about tapping into consumer behavior, fads, and more. While January is often touted as a time for fresh starts, it’s actually a post-holiday slump when wallets are tight, and attention spans are short. Instead, savvy entrepreneurs look elsewhere. So, let’s explore the prime windows throughout the year, backed by practical insights, to help you introduce offerings when demand peaks and competition dips.

Spring Renewal

As winter fades, spring emerges as a powerhouse for launches, typically from March to May. Warmer weather and longer days infuse people with energy, making them more receptive to new things. This period follows tax season in many places, when refunds boost disposable income. For instance, if your business deals in outdoor gear, home improvement, or wellness services, spring capitalizes on that sense of rebirth. Entrepreneurs report higher engagement here because consumers shake off hibernation mode and seek upgrades. Short, impactful campaigns can ride this wave—think garden tools debuting in April or fitness apps rolling out post-Easter. The key is preparation; scout trends early to avoid rushing.

Summer Momentum

June through August offers a vibrant slot, particularly for seasonal or leisure-focused products. With vacations in full swing and school out, families and individuals hunt for entertainment, travel aids, or summer essentials. Launching in early summer lets you tap into global events like running days or beach seasons, where themed promotions shine. Small businesses in apparel, tech gadgets, or event services thrive here, as people prioritize fun over frugality. However, steer clear of peak vacation weeks if your audience travels; mid-June or late July often hits the sweet spot. Data shows consumer spending surges on experiential items, so position your service as the must-have for sunny days.

Back-to-School Boost

As August and September approach, the back-to-school rush transforms the market. This isn’t just for educational tools—office supplies, tech upgrades, and productivity services see spikes as routines reset. Parents, students, and professionals gear up for the new academic or fiscal year, creating a fertile ground for introductions. If your product enhances learning or organization, this window amplifies visibility through targeted ads and partnerships. It’s a time when budgets are allocated to necessities, reducing resistance to new purchases. Remember, timing mid-August avoids the last-minute chaos of September starts.

Pre-Holiday Push

October to November is an intense period for consumer goods, especially those tied to holidays. Launching here builds anticipation without clashing with December’s frenzy. Black Friday prep drives early shoppers, and with supply chains stabilizing post-summer, small businesses can stock up efficiently. Services like gift-wrapping apps or custom decor benefit from this buildup. Avoid December launches if possible, as attention fragments amid festivities, but November converts well for strategic teases.

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3 Sure-Fire Ways to Exhaust and Infuriate Good Employees

August 5, 2020 No Comments

No manager or business owner sets out to sabotage their employees. But, that’s sometimes the end result, brought on by a number of different behaviors. For instance, it’s well known that holding unnecessary meetings is a great way to agitate and irk team members. After all, they know superfluousness when they’re unwillingly subjected to it. So, it only serves to bother and anger people. But, that’s not the only way entrepreneurs and managers alike aggravate and annoy employees, there are others. Employees’ Needs are Important Your employees’ needs must be met in order for them to respect you. That doesn’t mean giving them everything they want. But, it does mean treating them the same way you’d want to be treated if you were in their shoes. For instance, unclear communication. Being unclear is just as bad as being unkind. Without clarity, you’re not providing ample direction and that is a real source of frustration for your employees. Toxic company culture often starts at the top in the active bad behavior of a senior leader or by those who have supervisory responsibilities. To get the root of the problem follow the toxicity wherever it leads because people don’t leave companies, they leave managers. —Entrepreneur.com Conversely, there’s also such a thing as providing too much detail. It’s the true-life version of drinking from a fire hose. You’re providing way too much information to process. This inevitably results in bewilderment and/or confusion. Unsurprisingly, employees don’t really understand the overall picture because you’re losing them in the minutia. 3 Sure-Fire Ways to Exhaust and Infuriate Good Employees Although the above examples are ways to run down employee morale, three other behaviors will outright cause them to sour. Here are the three ways that entrepreneurs and managers effectively ruin their teams: Micromanaging. This is probably the most hated and counterproductive managerial trait of them all. By not giving people their independence and autonomy, you are disrespecting them. Plus, this stifles them intellectually and creatively. Moreover, it results in feeling unappreciated and resentment builds. In short, there’s nothing good that comes from micromanaging. Making too many changes. While change can be a good thing, and sometimes it’s absolutely necessary, too many changes will only cause chaos. Employees will lose track of what is acceptable and what’s not and will eventually fail to recall the latest policies and procedures and even goals. Being indecisive and too emotional. When you lead with enthusiasm and vision, that’s a great way to get your team members excited. But, If you lead by raw emotion only and worse yet, can’t make a decision at critical moments, you’ve clearly demonstrated your not cut out for a role in leadership. Yes, there will be difficult decisions and times when emotions will run high or low, but you have to stay calm and avoid rash decisions. Or, failing to make any decisions whatsoever. What other managerial behaviors do you think irritate and/or undermine employees? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Effective Ways to Deal with a Setback

May 7, 2019 No Comments

Setbacks are inevitable. They come in many shapes and sizes and some appear from out of the blue. When you encounter a setback, it triggers different emotions. You feel shocked, unprepared, perhaps angry or down. It’s only natural to feel bad after a setback but it’s how you handle it that really matters most. How to Overcome a Setback Everyone experiences setbacks, large and small. During these times it’s easy to feel overwhelmed and maybe even unappreciated. (This is especially true when it involves an interpersonal relationship.) Minor setbacks throw us off for a few hours but others are much more significant and really throw us in a tailspin. While we will all experience roadblocks, we will differ in how we handle them. Some of us have the resilience to just pick up the pieces and move on. Others find it difficult to let go. Either way, how do we learn from the tough times? —Entrepreneur.com Whatever the cause and no matter the size, it’s important to understand you aren’t out of options. Sure, you feel helpless to one degree or another. And, it does bring into question what’s all that time and effort for, anyway? But, if you put things into perspective, you’ll begin to realize it’s not the end-all, be-all. Effective Ways to Deal with a Setback We all know adversary helps to build character. Although, no one welcomes tough times, whether in the form of a setback or something else. So, here are some effective ways to deal with a setback you can put to use: It’s only temporary. Very few setbacks are insurmountable. And, most are only temporary. Realize it is just a temporary situation that will pass. It will only linger and bother you the longer you allow it. If you put it into perspective, it’s merely one of many temporary obstacles. Your goals remain. Sure, it does bring into question what all your hard work is for in the first place. And, it undermines your sense of accomplishment and success. While these are certainly true, it doesn’t change your goals. Refocus on your goals to help you overcome. Reset the timetable. Any setback will throw off the timeline, there’s little way around this fact. But, that doesn’t mean you can adapt and readjust your timetable to make it workable again. Take action, right away. Of course, the worst response is to do nothing at all. It will not get you past the situation and will only serve to make it haunt you even more. Take action straight away and you’ll start to feel better immediately. What other methods would you suggest to get past a setback? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.

How Entrepreneurs can Improve their Mental – and therefore Physical – Health

January 18, 2023 No Comments

Andrew Carnegie. JP Morgan. John D. Rockefeller. Once, these men were titans of industry and the most successful among American entrepreneurs. This, at a time when technology was extremely limited by today’s standards. Communications were not nearly as instantaneous, and the advantage of a democratized autodidact education couldn’t have come from the internet. Now, it’s an entirely different world – except in some remarkable respects. Business owners are still subjected to a lot, particularly stress. And this means these individuals will suffer both mentally and physically. Common Causes of Mental and Physical Stress and Poor Health Being an entrepreneur comes with many challenges. Business owners often have to deal with a high level of uncertainty and unpredictability in their ventures. This can create feelings of a lack of control and lead to stress and anxiety. Plus, having to work long hours to keep their business running, can lead to fatigue, burnout, and poor physical health. It’s no secret that entrepreneurship in the startup field comes with a lot of uncertainty and stress. Researchers from Harvard Business Review interviewed 65 entrepreneurs and found that stress and fear had both motivating and inhibiting consequences. For example, fears related to financial stress actually encouraged greater persistence, while fears of failure related to aptitude had an inhibiting result. —Forbes Running a business can be financially stressful, especially during the start-up phase. Money worries can cause anxiety, depression, and affect overall well-being. What’s more, entrepreneurs may neglect their physical and mental health due to the demands of their business. This can include poor eating habits, lack of exercise, and lack of sleep. How Entrepreneurs can Improve their Mental and Physical Health Entrepreneurship can be a very difficult endeavor. While the rewards of building a successful business can be significant, the pressure to perform and the constant uncertainty of the future can take a toll on one’s mental and physical health. However, there are several effective ways that entrepreneurs can improve their mental and physical well-being. Prioritize self-care. Entrepreneurs often have a lot on their plate and may neglect taking care of themselves. It is essential to set aside time each day for self-care activities such as exercise, meditation, and relaxation. These activities not only improve physical health but also help clear the mind and reduce stress. Practice mindfulness. Mindfulness is the practice of being present in the moment and not dwelling on the past or worrying about the future. Entrepreneurs can practice mindfulness by setting aside time each day for meditation or other mindfulness practices such as yoga or tai chi. Get enough sleep. Lack of sleep can have a significant impact on one’s mental and physical health. Entrepreneurs should aim to get at least 7-8 hours of sleep each night and establish a consistent sleep schedule. Eat a healthy diet. A healthy diet can help improve energy levels, reduce stress, and improve overall physical and mental health. Entrepreneurs should aim to eat a balanced diet that includes plenty of fruits and vegetables, lean protein, and whole grains. Connect with others. Entrepreneurship can be a lonely endeavor, and it is essential to maintain social connections with friends and family. Entrepreneurs should make an effort to connect with others through activities such as networking events, social clubs, or volunteer work. Seek help if needed. Entrepreneurs should not be afraid to seek help if they are struggling with mental health issues such as depression or anxiety. Help is available through counseling, therapy, or support groups. As you can plainly see, entrepreneurs can improve their mental and physical health by prioritizing self-care, practicing mindfulness, getting enough sleep, eating a healthy diet, connecting with others, and seeking help when needed. Remember that taking care of yourself is crucial for your business’s success. What do you think? Do you have any other suggestions that others can benefit from? Please take a moment to share your thoughts and experiences! Interested in learning more about business? Then just visit Waters Business Consulting Group.