Business Education

The Samsung Galaxy Fold Demonstrates this Powerful Business Lesson

The mobile technology world experienced one of the biggest public blunders of all time. Samsung shipped a number of demo units of its $2,000 foldable smartphone to several high-profile reviewers.

Within 48 hours, a good number of the devices were broken. The reviewers shared their surprise and since, Samsung has delayed the release of its “Foldable Phone of the Future.”

The Samsung Galaxy Fold Unfolds Unnecessary Bad Publicity

To be fair, some broken due to reviewer mishandling. They mistook a part of the screen as a protective layer that all smartphones ship with. Others noticed bulges in corners near the fold.

While the former did inadvertently damage the devices, the latter simply watched as the units failed.

You’re anxious to get your business off the ground or get your latest product out to the public as quickly as possible. Perhaps you’ve already started your marketing and promotional campaigns. You’ve got visions of a best-selling product dancing in your head. But selling too quickly can be dangerous; there can be drawbacks if you are putting the cart before the proverbial horse. Businesses that start selling new or innovative products without taking the time to put their ducks in a row often regret their decision. —All Business

It’s yet another example of a manufacturer rushing a product to market before it’s truly ready. When such bad PR situations occur, these can lead to companies going out of business outright.

The Negative Effects of Rushing a Product to Market

Companies rush products to market. It does happen. And, it’s a huge and completely unnecessary risk. Here’s why:

Damage to reputation. Let’s begin with the obvious. While mega corporations can weather such storms, small businesses might suffer tarnishes to large to overcome.
It sends the wrong message. Thomas Edison practically invented “vapor-ware,” the introduction of a product which doesn’t actually exist. When you release something prematurely, you’re sending a message you care more about turning a profit than your customers.
It causes a loss of trust. If the gamble fails to payoff, it means you’ve sacrificed trust. Consumers just won’t trust your brand in the future and that’s never a good thing.
Your team will also suffer. Pushing out a product before it’s ready just might lead to a loss of key employees. Some could walk away, not wanting an association with a company who isn’t willing to wait until it’s right.
You’ll regret the decision. Of course, as the leader of the organization, it’s you who takes all the blame. Ultimately, you’ll have to accept making a bad decision and the consequences which inevitably follow thereafter.

What other negative consequences does rushing a product to market have? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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Want More Sales? Simple. Create a Problem, then Solve It.

October 22, 2021 No Comments

One impressive attribute to Apple’s incredible success is solving problems. More particularly, “creating” a problem and then offering an attractive solution. Distilled down, this is the art of identifying a common issue or need, and then supplying a fix or a fill for said need. Steve Jobs was a master of this strategy. Prior to the introduction of the iPod, consumers simply didn’t realize they had a need for an entertainment device that could store thousands of songs. The story goes like this. Steve Jobs was out for a run when he experienced problems with his MP3 device. This led to inspiration, which he realized that if consumers were given a far superior — albeit much more expensive alternative — they would leap at the chance to buy it. Of course, history shows that Steve Jobs’ instinct was spot on. Another epiphany struck him again and Jobs responded, ordering his company to get to work on a new state-of-the-art device. This, because he feared that competitors would take his successful iPod and integrate it into a multi-functional phone. Of course, this is the birth of the iPhone. Perceived Necessity is also a Mother of Invention The business lesson that people can take from these instances is that there are always consumer needs. Even if they are somewhat obscure, they still exist and are waiting to be filled. Both of these electronic devices prove that there was indeed consumer desire for such things, even if the public didn’t yet know they wanted them. …when developing new products, processes, or even businesses, most companies aren’t sufficiently rigorous in defining the problems they’re attempting to solve and articulating why those issues are important. Without that rigor, organizations miss opportunities, waste resources, and end up pursuing innovation initiatives that aren’t aligned with their strategies. —Harvard Business Review Both products became huge sales successes, as everyone now knows. But at the time, they were a gamble. After all, these were largely luxury items and did not completely match a fundamental, utilitarian purpose. However, their form factor and marketing made them irresistible to consumers and that’s why they’ve gone down in history as two of the most remarkable innovations of their era. How to Identify a Problem to Solve and Sell Although it might seem like too big a feat to pull off, you can take a page from the same playbook. (This is especially true if you’ve been in business for many years, but even that amount of experience isn’t necessary.) The point is that there’s always a need for some type of improvement, innovation, or invention. The question really comes down to necessity and appeal. Here are a few suggestions for how to identify a common problem to solve and sell its solution: Identify a problem or need. Let’s begin with the super obvious — the need to hone in on a need or an issue that can be filled or fixed. If you’ve been working in your industry for some time now, this might even be a common gripe of yours. Think about some type of flaw or problem and that should get you started. Structure an attractive solution. Once you’ve identified a need or problem, it’s time to come up with a workable solution. Of course, this is a lot easier said than done, but the time and effort could be worthwhile in the end. Keep in mind that there are certain elements that can really help your solution sell. For instance, being appealing, convenient, cost-effective, and applicable to a wide enough consumer base to make it valuable to the public. (Or, even to others inside of your own industry.) Test out your new product or service. After you’ve come up with a methodology or product, it’s time to test it out. You should experiment in at least a few different settings, with various scenarios applied to the test environment. This will help reveal any shortcomings and will also provide inspiration as you see it in action. Testing will also help you determine its overall viability in the marketplace. What other suggestions do you have for identifying a want, need, or issue and coming up with the right fulfillment or fix? Please take a moment to share your thoughts and experiences so others can benefit from your unique perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group.

How to Fire a Family Member You Hired to Work for Your Small Business

January 1, 2022 No Comments

How do you fire a family member you hired to work in your small business? It’s a very complicated and stressful situation. You hired your brother-in-law, your cousin, nephew, niece, sister-in-law, or even a sibling. And, you probably did so with a lot of enthusiasm. But, it’s been in one unmitigated disaster after another. He or she just isn’t up to the job. Now, it’s come to the point where it’s hurting your business and you can’t continue on any longer. Fortunately, there are ways to break the bad news. Read on to learn about some of the best ways to fire a family member from a small business. Training versus Termination If you have given him or her more direction and a little extra attention, that might have been insufficient. It could be that he or she needs a lot more in order to really be an asset. So, the first step to take is to try and fix what’s broken. Make a prioritized list of what isn’t working and address those things first. Then, mentor him or her according to that list, going one by one. Many entrepreneurs take pride in their ability to provide jobs for their family members, but it can turn sour quickly when the family member doesn’t perform well. Subsequently, firing a family member can cause a rift between the entrepreneur and relatives who are close to the fired family member. And the entrepreneur may feel guilty if the family member can’t readily find work. —The Business Journals If this isn’t really applicable to your circumstances, consider moving him or her into a different position. Sometimes, people seem like a really good fit for a particular role and simply can’t do the job up to expectations. This might not even be his or her fault, so turn it into an opportunity to reassign him or her to a position where he or she can thrive. If these two strategies will not work or fail to produce any results, you will have to face the unenviable task of terminating him or her. Most Effective Strategies for Letting a Family Member Go from a Family Business Sadly, not every situation will work out as envisioned or intended. Sometimes, it’s just the wrong person for the job and there’s no changing the fact that you cannot pound a square peg into a round hole. Here’s some advice about how to fire a family member from a small business: Be prepared to break the bad news in an appropriate way. Even if this person is driving you crazy, don’t let anger be the emotion that causes you to lose control. First off, you’ll probably say something you’ll regret, and moreover, you might come off so angry that he or she will think you were just incensed and letting off steam. Take some time to reflect on what has occurred and make notes if necessary. Choose the right time and place. The most tactful way to engage is away from the workplace but in private. If you do this at your place of business, there’s too much potential for things to go wrong and become an embarrassing situation in front of your employees. It’s best to have the discussion somewhere else than your business — like a neutral, public place — perhaps a restaurant or park. Be honest but empathetic. You need to be straightforward with him or her but don’t make a big speech. Instead, be brief and direct but empathetic at the same time. Then, give him or her a chance to talk and don’t interrupt. If necessary, repeat your points but don’t belabor them. Remain emphatic and stay courteous. It’s very likely that he or she will push back hard and that may cause you to recant. If you begin to feel guilty, that’s a normal emotion. Try to stay pragmatic and be emphatic yet courteous. Don’t let him or her guilt you into making another bad decision. What other advice would you give people facing the unpleasant prospect of having to fire a family member from a small business? Please share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Cheap But Meaningful Ways to Boost Your Company’s Local Awareness

June 8, 2023 No Comments

In today’s competitive business landscape, it’s crucial for small businesses to enhance their local awareness and brand recognition to stay ahead. While advertising and marketing campaigns can be expensive, there are cost-effective yet meaningful ways to increase your company’s visibility and establish a strong presence in your local community. Cheap But Meaningful Ways to Boost Your Company’s Local Awareness Obviously, this is all easier said than done. With all this in mind, let’s go ahead and explore several inexpensive strategies that can help boost your small business’s local awareness and improve brand recognition. Community Involvement and Partnerships Engaging with the local community is an excellent way to enhance your company’s visibility and build meaningful connections. Consider sponsoring local events, sports teams, or charitable causes that align with your business values. Participate in community service activities or collaborate with other businesses to host joint events or promotions. These activities not only showcase your brand but also demonstrate your commitment to the community, fostering positive word-of-mouth and strengthening your reputation. Example: If you own a bakery, partner with a local charity to donate a portion of your sales to a cause. This initiative not only supports a worthy cause but also generates positive exposure for your bakery, as customers appreciate businesses that give back to the community. Online Presence and Local Directories Having a strong online presence is essential for increasing local awareness. Create a professional website that highlights your products or services, and optimize it for local search engine optimization (SEO) to improve your visibility in local search results. Register your business with online directories and review platforms such as Google My Business, Yelp, and TripAdvisor. Encourage satisfied customers to leave positive reviews, as online reviews play a significant role in building trust and attracting new customers. Example: If you run a boutique clothing store, optimize your website by including location-specific keywords and updating your Google My Business profile with accurate information, attractive images, and positive customer reviews. This increases the likelihood of your store appearing in local search results when potential customers are looking for nearby clothing stores. Social Media Engagement Utilize social media platforms to engage with your local audience and promote your brand. Regularly share valuable content, such as tips, behind-the-scenes glimpses, or customer success stories. Encourage user-generated content by running contests or featuring customer photos. Engage with followers by responding to comments and messages promptly. By building an active social media presence, you can foster a sense of community and increase brand recognition among your target audience. Example: If you own a coffee shop, use Instagram to share aesthetically pleasing photos of your drinks, cozy corners, or latte art. Encourage customers to share their photos using a branded hashtag, and feature their pictures on your profile. This not only creates buzz but also encourages others to visit your coffee shop to experience the ambiance themselves. Local Collaborations and Cross-Promotions Collaborating with other local businesses can be mutually beneficial in terms of brand exposure. Identify complementary businesses in your area and explore opportunities for cross-promotions or joint marketing efforts. For example, you can offer exclusive discounts or package deals when customers make purchases from both businesses. By tapping into each other’s customer base, you expand your reach and increase awareness of your brand within the local community. Example: If you own a gym, partner with a nearby health food store to offer a discount coupon for a gym membership when customers make a purchase at the store. This encourages a healthy lifestyle and exposes your gym to potential customers who are interested in fitness-related products. Local PR and Media Coverage Building relationships with local journalists, bloggers, and influencers can help generate media coverage for your business. Reach out to local media outlets, offering them story ideas or insights related to your industry. Consider hosting local events or participating in local trade shows, which can attract media attention. Being featured in local publications or online platforms increases your company’s visibility and establishes you as an authority in your field. Questions Example: If you operate a pet grooming salon, collaborate with a local pet blogger or influencer to offer tips on pet grooming or demonstrate grooming techniques. This partnership can lead to a feature article or blog post that introduces your business to a wider audience. What other suggestions would you include for how to boost a company’s local awareness in meaningful ways but doing so inexpensively? Please take a moment to share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

The Samsung Galaxy Fold Demonstrates this Powerful Business Lesson

The Samsung Galaxy Fold Unfolds Unnecessary Bad Publicity

The Negative Effects of Rushing a Product to Market

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Want More Sales? Simple. Create a Problem, then Solve It.

How to Fire a Family Member You Hired to Work for Your Small Business

Cheap But Meaningful Ways to Boost Your Company’s Local Awareness

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