Business Education

Employees Have These Skills You’re Probably Overlooking in Your Business

In current conversations about emerging technologies like AI, workplace experts consistently highlight the critical role of human skills. However, eager to embrace the latest state-of-the-art tech, some companies may be undervaluing these essential qualities – characteristics that can be exceptionally valuable.

A recent Deloitte survey of 1,000 employees found that only 52% believed their companies prioritized “human skills” over technical skills. This perspective contrasts sharply with employees’ personal views: 95% described human skills as “always important” and “timeless,” with 87% identifying qualities like adaptability, leadership, and communication as essential for career growth.

Many employees also expressed a preference for employers to prioritize skills such as “teamwork and collaboration” over technical competencies like “AI integration and data analysis.” Without this emphasis on human skills, respondents worry it may have long-term effects. Specifically, 94% are concerned that future workers might lack the “necessary human skills” for the workforce.

While tech investments are clearly a priority for companies (average tech budgets increased to 5.49% of revenue in 2023 from 4.25% in 2022), there’s a notable gap in implementation. A survey by Challenger, Gray & Christmas found that while AI adoption is growing, it remains far from widespread among employees. Additionally, 70% of respondents in Deloitte’s survey reported being trained on new technology, only to see it quickly become obsolete. Consequently, employees want more interpersonal development, like mentorship and shadowing, along with a stronger focus on human skills.

How to Identify Human Skills

Since employees and employers alike value such skills and they can be mutually beneficial to both people and businesses, it’s important to identify individuals who possess these traits. Here are some ways small businesses can pinpoint critical abilities, such as communication, collaboration, and negotiation skills in their employees:

Communication Skills

Observe how employees communicate with customers, clients, and colleagues. Do they speak clearly, actively listen, and express themselves well?
Review email and written communications. Are they well-organized, concise, and appropriate in tone?
Look for employees who are comfortable presenting information to groups, articulating ideas, and engaging in discussions.

Additionally, take note of employees who can explain complex topics in simple terms and tailor their communication style to the audience.

Collaboration Skills

Watch how employees interact and work with others on team projects or tasks.
Do they contribute ideas, support their teammates, and share information freely?
Observe if they are able to compromise, resolve conflicts, and work towards shared goals.
Take special notice of employees who volunteer to help others and can take direction as well as provide it.

Also, pay attention to their personal disposition. For instance, if they demonstrate empathy, patience, and respect when collaborating.

Negotiation Skills

Evaluate how employees handle discussions around budgets, timelines, and other work-related terms. Do they prepare thoroughly, listen actively, and propose mutually beneficial solutions?
Identify individuals who can remain calm under pressure, make concessions when appropriate, and reach satisfactory agreements.
Look for employees who can effectively communicate their position, understand the other party’s perspective, and reach a compromise.

You should likewise keep an eye on their tactics. For example, if they are persistent yet flexible in their negotiation approach.

By observing these behaviors in day-to-day work, small business owners and managers can get a sense of which employees possess strong communication, collaboration, and negotiation skills. These soft skills or “human skills” are essential for success in many roles and can be just as important as technical expertise.

Want to Accomplish More?

Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do?

We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test.

You can call us for your free appointment at 480-636-1720, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

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How Classic Air Aviation Built a Flight Plan Toward a $1.68M Business

October 1, 2026 No Comments

.elementor-widget-text-editor{font-family:var( –e-global-typography-text-font-family ), Sans-serif;font-weight:var( –e-global-typography-text-font-weight );color:var( –e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( –e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( –e-global-color-primary );border-color:var( –e-global-color-primary );} Running a Flight School While Flying for the Airlines Classic Air Aviation trains pilots from their very first lesson through the advanced certifications that lead to a regional airline cockpit — Private Pilot, Instrument, Commercial, and the Certified Flight Instructor ratings that let graduates build toward the 1,500 total flight hours the industry requires. It’s a business built on structure: every student has to hit measurable milestones in a specific order. The irony was that the business itself didn’t have that same structure. Owner John Marple was an active airline pilot running the training operation at the same time, which left limited bandwidth to build the internal systems a growing flight school needs. A Business That Needed the Same Rigor It Taught Waters Business Consulting Group was engaged to help Classic Air Aviation bring the same discipline to its own operations that it demanded of its students. The gaps were specific and fixable, but real: there were no clearly defined, measurable accountability standards for students, instructors, or advisors. Because the school used a stage-based payment model, close monitoring of student advancement wasn’t optional — it was tied directly to revenue — yet tracking through the King Schools CTA coursework and at-home study was inconsistent. Leadership had limited visibility into where individual students stood relative to solo, cross-country, and checkride benchmarks, and there was no standardized set of hour targets tied to those milestones. On top of that, COVID-19 had temporarily paused classes and reduced enrollment, adding pressure to an already stretched operation. Building a Stage-Based Framework From the Ground Up WBCG worked with Classic Air Aviation to implement structured tracking systems that followed students through coursework, flight hours, and each certification stage. That meant defining measurable, hour-based benchmarks for solo flight (25–30 hours), solo cross-country (40–50 hours), and checkride readiness (50–60 hours) — clear markers that improved both training consistency and student retention through the certification process. The team mapped out the full training pathway from Private Pilot through Instrument, Commercial, CFI, CFII, and MEI, and clarified the difference between FAA minimum hour requirements and the realistic averages students actually needed to complete each stage. On the instructor side, WBCG designed a high-level tier concept based on total time accumulation and monthly billable hours — connecting instructor development directly to the 1,500-hour benchmark required for airline eligibility. New visibility tools, including structured spreadsheet tracking, gave leadership a real-time view of where every student and instructor stood in their progression, easing the operational load on an owner who was, quite literally, often mid-flight. A Financial Flight Plan for the Business Itself Beyond the training pathway, WBCG built out a full financial improvement model for the business. That plan projected annual revenue growth from $1.4 million to $2.5 million through stronger marketing, student conversion, and retention, alongside an EBITDA margin improvement from 8% to 15% driven by better pricing, budgeting, and operational controls. Together, those improvements mapped to a growth roadmap taking EBITDA from $113,208 to approximately $373,588 — and a projected increase in business asset value from $226,417 to roughly $1.68 million, an estimated $1.45 million gain driven by revenue growth, stronger margins, and an improved valuation multiple. In total, the plan identified more than $1.07 million in projected business improvements over an 18-month horizon. Ready to Build a Flight Plan for Your Own Business? If your business runs on process and precision for your customers but not for yourself, you’re leaving value on the table. Waters Business Consulting Group helps owners like John Marple build the accountability systems and financial roadmap needed to turn day-to-day operations into long-term enterprise value. Contact Waters Business Consulting Group to schedule a free consultation.

AI Isn’t Coming for Your Team—It’s Coming to Supercharge Them

June 11, 2026 No Comments

A quiet anxiety is rippling through offices everywhere as employees wonder whether AI will make their jobs obsolete. For small business owners, that fear is a direct threat to morale, productivity, and retention. But here’s the truth forward-thinking owners already know: AI isn’t a job thief, it’s an amplifier for human talent. Here’s how to turn that fear into your team’s edge.

How to Fire a Client

May 24, 2017 No Comments

Every entrepreneur eventually fires an employee or cuts ties with a vendor, but there’s one breakup that’s harder to talk about: firing a client. It’s financially risky and can trigger everything from bad reviews to real workplace disruption. Still, if a client is draining you dry, holding onto them may cost you more than you think. Here are practical ways to end the relationship gracefully.