Business Education

Hurricanes, Wildfires, and Earthquakes: How Business Owners Can Effectively Deal with Big Problems (Without Ignoring Smaller Ones)

Two monstrous hurricanes hit the southeast late last year – Helene and Milton. Weeks later, ferocious wildfires engulfed southern California. This past Sunday, earthquakes shook Greek islands, followed by a pair of earthquakes rocking San Bernardino on Monday.

Each of these natural disasters wrought widespread devastation, particularly Hurricanes Helene and Milton, which ravaged multiple states, causing billions upon billions in damage. The wildfires consumed homes and businesses and the earthquakes left a huge swath of destruction. While each caused a lot of damage, their severity can be quantified.

Running a business comes with big challenges. And, when they happen seemingly at once or in quick succession, it multiplies the magnitude and the stress. Such a situation can easily be debilitating and even paralyzing. But, taking a step back and prioritizing each one (without ignoring any due to its relatively small size), makes the circumstances appear much less foreboding.

Mastering Problem Prioritization for Business Owners: A Step-by-Step Guide

Big-time challenges arise constantly in any business, and the ability to prioritize and solve problems efficiently is crucial for sustained success. Business owners must navigate complex issues, avoid becoming overwhelmed, and ensure that no problem is left unresolved. So, let’s take a few minutes to help business owners master the art of prioritization and tackle problems one by one without neglecting previous issues.

1. Identify and Categorize Problems

The first step in prioritizing problems is to identify and categorize them. Business owners should make a comprehensive list of all the issues they face. Categorize problems based on their nature (e.g., financial, operational, customer-related) and the impact they have on the business.

2. Assess the Impact and Urgency

Once problems are categorized, assess their impact and urgency. Some problems may have immediate consequences that demand quick action, while others may have a longer-term impact. Use a matrix to rank problems based on their urgency and significance:

High impact, high urgency. Address these problems first, as they pose immediate threats to the business.
High impact, low urgency. Plan and schedule solutions for these problems to prevent future complications.
Low impact, high urgency. Address these problems quickly, but don’t let them overshadow more significant issues.
Low impact, low urgency. These problems can be resolved later, as they have minimal impact on the business.

3. Develop a Prioritization Framework

Create a prioritization framework that aligns with the business’s goals and values. This framework should guide decision-making and ensure consistency in addressing problems. Consider factors such as:

Business objectives. Align problem-solving efforts with the company’s strategic goals.
Resource availability .Assess the resources needed to address each problem and ensure they are allocated effectively.
Stakeholder impact. Evaluate how each problem affects stakeholders, including employees, customers, and partners.

4. Create an Action Plan

Develop a detailed action plan for each problem, starting with the highest priority issues. This plan should outline:

Objectives. Clearly define what success looks like for each problem resolution.
Resources. Identify the resources required to address the problem (e.g., time, budget, personnel).
Responsibilities. Assign specific tasks to team members and establish accountability.
Timeline. Set realistic deadlines for each phase of problem resolution.

5. Implement Solutions and Monitor Progress

With a clear action plan in place, begin implementing solutions. Regularly monitor progress and make adjustments as needed. Use key performance indicators (KPIs) to track the effectiveness of solutions and ensure that problems are being resolved as planned.

6. Review and Reflect

After resolving each problem, take the time to review and reflect on the process. Conduct a post-mortem analysis to identify lessons learned and areas for improvement. This reflection will help refine the prioritization framework and improve problem-solving capabilities for future challenges.

7. Revisit Previous Problems

It’s essential to periodically revisit previously resolved problems to ensure they remain resolved and that no new issues have arisen. Regularly reviewing past problems helps prevent recurrence and allows for continuous improvement.

How It All Wraps Up

Effective problem prioritization is a vital skill for business owners. By systematically identifying, categorizing, and addressing problems based on their impact and urgency, business owners can ensure that they tackle challenges efficiently and effectively.

Developing a robust prioritization framework, creating detailed action plans, and continuously reviewing past problems will lead to sustained business success and growth. Remember, no problem should be ignored; every challenge is an opportunity for improvement and innovation.

Want to Accomplish More?

Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do?

We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test.

You can call us for your free appointment at 480-939-4794, or, if you prefer, send us an email. You can also visit us at Waters Business Consulting Group to learn more about us and the services we offer.

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How Boogie Bulb Nearly Tripled Revenue by Finally Understanding Its Own Margins

September 18, 2026 No Comments

.elementor-widget-text-editor{font-family:var( –e-global-typography-text-font-family ), Sans-serif;font-weight:var( –e-global-typography-text-font-weight );color:var( –e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( –e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( –e-global-color-primary );border-color:var( –e-global-color-primary );} When Linda Foss brought her newborn daughter home from the hospital, a simple nasal aspirator bulb was the thing that kept her congested airway clear. When it wore out and Linda went looking for a replacement at the pharmacy, she couldn’t find one with the same suction power or quality. That gap became the idea behind BoogieBulb — a medical-grade infant nasal aspirator Linda founded in 2008 and built into the first company to sell one directly to consumers. “My experience with Waters Business Consulting has been great,” said Linda Foss, Founder & Owner of Boogie Bulb. “John really helped me understand my financials which helped me set up my books correctly so I was better able to understand my profit margins. The financial operations component of my business was a learning curve for me, and John’s help and insight set me up for success. I highly recommend this consulting group.” Fast Growth, Fuzzy Numbers Boogie Bulb gained traction quickly, landing in major retailers and on Amazon — but Linda’s grip on the financial side of the business hadn’t kept pace with its growth. She lacked a clear pricing strategy and a solid understanding of her true acquisition costs, which made it hard to see her real COGS, gross margin, and net profit margin, especially once e-commerce fulfillment costs and service fees were factored in. Marketing was another blind spot: Linda needed help driving traffic to both the Boogie Bulb website and its Amazon listing, and needed a plan to scale the product responsibly. Complicating matters further, an individual she’d outsourced marketing to had wrongly assumed the role of a business partner, leaving Linda to navigate how to dissolve that implied relationship. Turning Financial Fog Into Financial Clarity Waters Business Consulting Group started by digging into Boogie Bulb’s revenue trends and manufacturing costs to determine the sale price that would optimize gross profit margins and actually produce net profit. The team calculated Linda’s true customer acquisition cost by analyzing advertising spend, customer counts, website analytics, units sold, and revenue — then established a clear break-even point for the business. With the financial picture in focus, the team helped Linda determine the best price points and tiered pricing structure for wholesale distribution, and served as a sounding board she could turn to for everyday business decisions. Waters Business Consulting Group also helped Linda work through and resolve the implied partnership relationship that had complicated her marketing arrangement, and connected her with trusted resources for trademarks and website development. Tripled Revenue and a Stronger Brand The clarity paid off directly in growth. Company revenue nearly tripled from 2014 to 2017, driven by a much clearer understanding of COGS per unit and the pricing needed to achieve the highest possible margins. Boogie Bulb gained real exposure in the marketplace, built a stronger brand identity, and capitalized more effectively on seasonal sales trends. The team also worked with Linda to evaluate the viability of distributing and selling the product commercially through brokers. With the outsourced marketing relationship dissolved and cash flow improved, Linda was able to reinvest in further improving the product itself. Waters Business Consulting Group also helped identify potential merger and acquisition opportunities for Boogie Bulb and provided guidance on how to approach negotiating them. Need Clarity on Your Own Numbers? If pricing, margins, or acquisition costs feel more like guesswork than a strategy, you’re not alone — and it’s fixable. Schedule a free consultation to get a clearer financial picture of your business. Contact Waters Business Consulting Group to schedule your free consultation.

Best Times for Small Businesses to Introduce New Products and Services—Besides January

January 16, 2026 No Comments

For a small business, the timing of a new product or service launch can be as crucial as the offering itself. So, it’s essential to understand key factors that help determine the most strategic, data-backed periods throughout the year. This will allow us to identify the best ways to align your launch with consumer behavior, seasonal trends, and economic cycles, thereby positioning your business for maximum success and traction.

The Pros and Cons of Hiring Remote Workers

May 17, 2019 No Comments

Bringing on a remote worker feels like a big leap, especially if you’ve never done it before. Time zones, communication gaps, and training hurdles are all real concerns — but so are the savings, the access to talent, and the drama-free office you could gain. Before you decide, weigh both sides of remote hiring.