A Family Tire Business Ready to Scale
By 2022, Gomez Tire had outgrown the systems that got it there. Demand was climbing, the shop floor was full, and co-owners Alex and Robert Gomez knew that raw hustle alone wouldn’t get them to their next milestone: a $5.2 million revenue target by 2025. What they needed wasn’t more hours in the day — it was a stronger operational foundation.
“Hiring John and his team has been a game changer for our company. Their expertise and guidance over the last year has helped build a stronger foundation for the future growth of our company. They have been extremely helpful in developing practical operation strategies that have been helpful and effective. More importantly, they have provided us clarity on our operations like we’ve never had before.” — Alex and Robert Gomez, Co-Owners, Gomez Tire
Growth That Outpaced Its Own Infrastructure
Gomez Tire, a Phoenix-area tire and automotive services company, engaged Waters Business Consulting Group in 2022 during a period of rapid growth that was beginning to strain cash flow and operations. The brothers were juggling pricing decisions without full visibility into margins, uncertain about their true break-even point, and stretched thin trying to run day-to-day operations while also thinking strategically about the business’s future.
Beyond the numbers, growth was creating people problems. The team needed clearer expectations and more consistent communication, and the company was short a commercial technician just as demand for larger commercial accounts was increasing. On top of it all, tariff-driven cost increases on tires loomed on the horizon, threatening to squeeze margins further unless the company got proactive about inventory and purchasing.
Building Structure Around the Growth
Waters Business Consulting Group worked with the Gomez brothers to build the financial and operational scaffolding their growth demanded. That started with a rigorous look at historical financials and the construction of forecast models that gave the owners, for the first time, real predictability around revenue and cash flow.
From there, the engagement expanded into nearly every corner of the business: defining position descriptions and performance metrics so accountability wasn’t a guessing game, instituting regular team meetings to reinforce standards, and mapping out staffing needs — including the long-sought commercial technician — to match the pace of growth. On the inventory side, WBCG helped the team think proactively about tariff exposure, guiding decisions to sell down existing stock and plan inbound containers strategically rather than reactively.
The consulting relationship also touched harder, more personal decisions. WBCG helped facilitate family conversations about roles and accountability, evaluated whether a satellite location was still financially justified, and analyzed the financial case for a move into a larger facility — one with the warehouse and shop space to support the business the Gomez brothers were building.
The Results: Real Growth, Real Margins
The numbers tell the story. From 2020 to 2022, Gomez Tire’s revenue grew roughly 36% while gross profit jumped about 63%, a sign that the business wasn’t just getting bigger — it was getting healthier. That momentum continued: by 2022 the business was generating $2.50 million in revenue and $914,000 in gross profit at a margin near 36%. Two years later, in 2024, revenue had climbed past $4.0 million and gross profit had grown to roughly $1.7 million, including nearly 30% year-over-year growth from 2023 to 2024 alone.
Along the way, the team closed an underperforming satellite location to sharpen focus on central operations, captured an $80,000 tire order through a national vendor relationship, and rolled out a new operations app to modernize day-to-day workflows. Just as importantly, the Gomez brothers now have a financial model that tells them where the business stands — and where it’s headed — instead of navigating growth by instinct alone.
Ready to Build Your Own Growth Plan?
Rapid growth can feel like a good problem to have — until it strains your cash flow, your team, and your sanity. If your business is scaling faster than your systems can support, a fresh set of eyes can help you build the structure to grow profitably and sustainably.
Contact Waters Business Consulting Group to schedule a free consultation.
