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All, business start-up

How to Build a Positive Brand

One thing that makes companies successful is branding. We see it everywhere and all the time, from television spots, to radio ads, to catalogs and other marketing materials, businesses put out impressions of themselves to the public. The reason for branding is obvious but it’s not necessarily an easy task. It requires differentiating an entity from its competition to make it instantly recognizable to consumers. A brand has to not only be recognizable, it has to live up to its self promotion and establish a reputation that’s commensurate with its marketing.

There’s practically little else which can destroy a company faster than having a bad reputation. Even the most effective branding won’t allow a company to escape bad publicity or a negative consumer image. Small business owners might not believe that branding is necessary for them precisely because of their small size; however, in a world that is digitally centered, that’s simply not the case. No matter the size of your organization, it needs a positive brand to help propel it forward.

Ways to Build a Positive Brand

To build a positive brand, you’ll need to think about the future–it’s what you do now that’s most important. There are defunct companies that doomed themselves by not being aware of the image they were presenting. Relying on gimmicks is another mistake. Companies that place their marketing efforts into gimmicks usually have little else to offer, and, that’s a precarious position. Being genuine and offering good service with a positive attitude are great ways to build a brand.

Our personality and professional image sets the tone and stage for how we are all perceived. With the reality of a 24/7 online media world that can change things in a real-time split second, one small wrong move or right move can go viral and change everything. —Small Business Trends

To keep your business growing, you have to employ more than one tactic. There are new customers to be found and try your products and services over competitors, and, it’s your brand that will help to convince them to do so. Here are a few ways to build a positive brand:

Create a positive work environment. Your brand starts from within your organization. Remember, your employees have lives outside your company and talk to people about work. This is why it’s important to facilitate a positive environment. After all, people won’t give you any business if they’ve heard bad things from insiders.
Have a clear and easy-to-follow customer service protocol. Your team members are one of the most powerful sales tools you have. The better they deliver, the better your company does. When it comes to customer service, everyone should know how to respond and to do so in a timely, polite manner.
Offer something for nothing. People like free things, practically no matter what they are: great content that is helpful, complimentary items, discounts, and other things can have a big impact. What’s more, if you do this on a regular basis, it will create a positive impression.
Make a commitment to your community. Volunteering is something every leader should do and not just for the sake of networking. When you volunteer, you send a very powerful message about yourself and your company.

Another thing you can do to create a positive brand is to always follow-up with comments and reviews. Good or bad, these are helpful and the way you deal with comments and reviews will say much about your business.
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Pros and Cons of Work-Share Programs

April 29, 2020 No Comments

In times of uncertainty, particularly when there’s a financial crisis, work-share programs can serve as a temporary solution. But, these systems are not perfect. However, that doesn’t necessarily mean you should outright dismiss the option. Read on to learn more about the pros and cons of work-share programs. Biggest Downsides of Work-Shares As the nearby quote explains, work-share programs are offered by local governments to help small businesses in times of need. They give businesses the ability to reduce employee hours without having to resort to letting them go. As you might imagine, work-shares have their pros and cons. And, the first downside is that your business (or employees) might not qualify. If it does, another downside is that it could be more lucrative for team members to find alternative employment. Work-share programs let businesses temporarily reduce the hours of their employees, instead of laying them off during economic downturns. Technically referred to as short time compensation, the goal of work-sharing programs is to reduce unemployment. Work-sharing should not be confused with job sharing, which allows two part-time employees to share one full-time job. Instead, work-sharing allows a full-time worker’s hours to be reduced, in lieu of laying off the worker. —National Conference of State Legislatures Of course, if there’s an outright unemployment option that effectively supplies comparable or more compensation, that’s another downside. Then, there’s the matter of timing. Meaning, how long you’ll need the assistance and whether or not it’s sufficient to carry you and your employees through. Top Advantages of Work-Shares Now, there are obviously good things that come with work-share programs. These can be a real lifeline when you and your business needs it most. Here are some of the largest benefits of work-share programs: You can avoid layoffs. Okay, the most obvious advantage is the fact that you don’t have to resort to firing team members from your company. Work-share programs help you to keep your employees on the payroll, even if it’s a smaller one. It provides ongoing continuity. Another benefit is that your business can essentially carry on as usual (or as good as possible) for at least a short period of time. That can really help to save your business’ operations and keep productivity going. The arrangement helps maintain morale. Yet another upside to a work-share program is it helps to keep morale up since you’re keeping people employed and in a familiar work environment — even if it’s temporarily in another setting. You don’t have to start over again when it’s over. When the time comes to resume normal operations, the ability to retain employees helps you avoid having to hire all new staff and start over by training from scratch. What other pros and cons would you add to the list? Please comment and share your thoughts and experiences! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Are You Focused or Frantic?

April 8, 2017 No Comments

The world of business is often a fast-paced one, an environment which requires attention to many details and dynamics. Those new to the entrepreneurial experience are usually shocked by the sheer amount of things which need to be done. In response to these needs, some business owners try to attend to more than one matter at a time, a solution often called “multitasking.” Unfortunately, abiding by the adage “killing two birds with one stone,” is a counterproductive solution. When you multitask, you lose, plain and simple. Talking on the phone while picking-up groceries or walking the dog while replying to an email seem like smart time-saving ideas, but, they aren’t. You’ll forget the loaf of bread or to run spell check before hitting “send.” It’s a matter of attention, which is to say a matter of fact. We’re not biologically engineered to do multiple things at a time, which is why it’s tricky to pat your head and rub your belly simultaneously. When multitasking is attempted, your attention is less attentive to each task, and something inevitably gets missed. How to Maintain Your Focus in Business Let the nearby quote sink-in for a moment. How professional athletes, trained engineers, scientists, physicians do what they do best isn’t done by trying to do many tasks all at once. They use a process, an incremental approach to everything in a focused manner. When you play a game of chess or go into the gym, you do so with purpose. No matter what the experience, there is purpose, even watching a movie you’ve seen countless times has purpose–to unwind or just to re-live a feeling. It’s not a big surprise that big league baseball players can hit a pitch far better than the rest of us. Research on the game’s best hitters has shown that they have excellent hand-eye coordination and can respond quickly to visual cues. Indeed, one of the keys to a superior ball player’s performance is excellent vision and focus that allow him to see a baseball perfectly as it travels at high velocity toward home plate. —Forbes You’re in business for a purpose and a good one at-that. Regardless of what you sell, your aim is to fulfill a need and derive personal satisfaction, as well as a sense of accomplishment. Those are admirable but what’s probably holding you back from delivering your best is you’re not giving everything your best, you’re simply rushing through one task to get to the next–to rush through it as well. Your argument (read: rationalization) for doing so is that you simply don’t have enough time. Time management is an art-form, but it wouldn’t be as high a priority if you did not have to redo what you just did…again. By focusing, you’re not wasting time, you are ensuring thoughtfulness, quality, and attention to detail–the list goes on and on. What you need to do to succeed in business is be in the business of taking care of business. This doesn’t mean taking an important phone call while on the treadmill and juggling to eat your lunch without spilling it. The person you’re speaking to will certainly know what you’re doing, even though he or she cannot see you, precisely because your attention is distracted. That does not equal good business practice, it undermines and worse, inflicts damage. If “location, location, location,” means everything in real estate, then, focus is of the same importance in business. Here are some things you should be doing, every single day: Eliminate distractions. It’s not rude if you close your office door or go outside to sit on a bench to concentrate, it’s healthy for your psyche, and, for your business. Although I have a home office, I purposely operate out of a professional business office that provides the environment, the accountability and allows me to be more focused and productive. Distractions are the hobgoblin of business, the less, the better. Batch like tasks. If you read each email as it arrives, you’re doing it wrong. There’s an unseen, yet, really felt harm in doing so, because it breaks your focus. Batch similar tasks and schedule these in blocks. An example is email as the first, unfinished tasks as the second, new tasks as the third, you get the idea. Do what’s most productive and works best. Prioritize according to importance. Our natural inclination is to do what’s easiest or what we most prefer, but we also are quite aware of the consequences. If you’re doing this, it’s why you don’t feel much personal satisfaction and like you’re not really moving your business forward. Put everything in its place. You might call it O.C.D., but it’s actually very smart to have a place for everything and put everything in its place. I have very specific spots on my desk for client project priorities, my own business and personal business priorities, prospects, etc. Essentially, the only piles on my desk are those that are high priority so that my focus is aligned. The time you spend looking for this or that might be small, but add-up all those moments and you’ll marvel at the immense waste. One last suggestion is to harness the power of your body’s healing power–sleep. It’s hard to be an entrepreneur but it’s even more difficult when you’re making it more difficult by not getting a good night’s sleep. Instead of watching the late night news, I started going to bed earlier. As a result, I have been getting up earlier to go to the gym, which provided energy and clarity for creativity and productive focus during my day. Turn off the technology, let your brain rest, and rejuvenate each and every night. [shareaholic app=”follow_buttons” id=”26833294″]

4 Foolproof Ways to Write Better Emails

March 23, 2018 No Comments

If you’re in business, regardless of your role, you need to know how to write good email. Let’s face it, email isn’t going away any time soon. We use it on a daily basis. And, it’s a great way to communicate on-the-fly. It also helps make organization easier. This technology is an effective one — if you use it right. The trouble is, too many people just don’t write good email. But, don’t worry, it’s super-easy to improve by leaps-and-bounds. In Business, Electronic Communication is Key There’s no getting around the fact that email is a critical business tool. It can easily be used for more than just day-to-day communication. After all, like social media, it’s also a powerful marketing tool. That’s why there is a bazillion email newsletter templates floating out there in cyberspace. Make no mistake about it, communication is key in business and email should make it all the more easy. The ubiquity of e-mail means that everyone in business, from lords of finance to programmers who dream in code, needs to write intelligently. By using simple, clear, precise language, and following a few other basic writing rules, you can become a better communicator and improve the prospects for your career. —Forbes.com The problem is, far too many people just don’t use it in the most practical manner. Now, that doesn’t mean every single message needs to actually be a work of art. But, it does mean, the more you make a habit of some good practices, the better you’ll become over time. 4 Foolproof Ways to Write Better Emails We all like the notion of “inbox zero.” That place where we’ve gone through every message and taken the appropriate actions. But, with so much, it’s often difficult to get to every single message. And, it’s even more difficult to write in a way that makes the most out of the medium. So, here are four foolproof ways to write better emails: Keep it short. There’s no need to go into painstaking detail. The longer the message, the less effective it becomes. You need to deliver your message in a quick manner so it doesn’t waste the recipient’s precious time. Always be direct. Limit the adverbs and adjectives. Keep them to a minimum because the more “flowery” the wording, the less clear (or boring) it is to the reader. Now, you can explain but be direct. Army service members call this strategy “BLUF”, which simply means “bottom-line, upfront.” Reread your message. Never hit “Send” without re-reading your message — at least twice. Don’t rush through it. Take advantage of the spell check and ask yourself if it gets your meaning across. Add the recipient(s) last. When you compose a message, be sure to leave the recipient field blank. And, don’t add his or her email address until you’ve written it entirely, and reviewed it twice. This way, you’ll avoid sending it out accidentally with errors (or without being clear). What other suggestions do you have for writing good email messages? Please, share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.