Case Study - Industrial Product Company

MOE ALLEN AUTO BODY SHOP

Juan Carlos Vargas | Owner

During the recession, I could not pay my son to help me in my business. When I met John, I needed to find a way to hire John.

My decision was correct as he helped implement a creative marketing campaign in 3 months that started to increase activity and turn my business around. Now I have been able to afford to rehire my son.

BACKGROUND

Moe Allen Body Shop has been in the auto repair industry for over 55 years and offers exceptional service and quality work on body auto repair. Juan Carlos purchased the business and began to restore it’s reputation along with his son. The business had been aging and needed new life. Although Juan was seeing some growth, he realized the need for systems to create efficiencies and he wanted some leadership training for his son in addition to more consistent marketing to increase sales.

MOE ALLEN AUTO BODY SHOP

www.phoenixautobodycenter.com

CLIENT INDUSTRY:

Auto Body Repair & Paint

Polished up brand to increase sales

The Challenge:

Aging business needed new life
Declining Sales due to recession and no effective marketing
Website doesn’t leverage company’s history to capture past customers
Owner acknowledged his heavy accent seemed to be a barrier to customers
Demographical changes in the area slowed new opportunities
Lack of systems and processes for efficiencies
Family dynamics impacted leadership with no vision and focused direction

The Solution:

Creative marketing strategies utilizing customer database
Outsource telemarketing to remove any issue with owner’s accent
Historic branding to capitalize on the broad appeal and familiarity
Website makeover which incorporated the new brand
T-shirt campaign with new brand and clever messaging
Lead tracking to determine lead source and improve on sales/quote conversions

The results:

Increased sales and improved cash flow within 3 months
Created more community awareness of business services which brought in more opportunities
Less anxiety & greater sense of control with the new business and revenues
Leverage sales & marketing to maintain consistent customer opportunities
Added new fleet clients for consistent revenue growth

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MOE ALLEN AUTO BODY SHOP

Juan Carlos Vargas | Owner

BACKGROUND

MOE ALLEN AUTO BODY SHOP

CLIENT INDUSTRY:

Polished up brand to increase sales

The Challenge:

The Solution:

The results:

See more case studies.

Noble Air | HVAC Services, Contractor | St. Mesa, AZ

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Diamondback | Billiards & Games | Tempe, AZ

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ERI USA | Eco-Friendly Packaging

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