Get Your Body Butter and Toothbrush Rentals Here! What could Possibly Go Wrong?

Strangely, no one is lining up outside the body butter and toothbrush rental stand. How odd? Who would have guessed such an idea wouldn’t take off? After all, you have a huge selection. So, there are plenty of choices. Yet, no one is interested. Something’s amiss here and you can’t quite put your finger on it.

Even Good Business Ideas are Not Guaranteed Winning Strategies

Okay, so the headline says it all. It’s a totally ridiculous business model. There’s not a person near or far interested in renting body butter or a toothbrush. Yet, people do come up with some strange concepts to sell and are surprised when they don’t pan out.

You’ve created something unheard of. You’re passionate about it. You believe in it. You’ve also spent an insane amount of time figuring the whole business out down to the tiniest detail. By now, you can talk about it for hours — and to top it off, it actually is a great idea. But for some reason, you can’t sell it. So, what’s the problem?
Forbes.com

On the flip side, there’s no guarantee a really good idea will widely succeed. Even the best concepts run into problems. In other words, solid products and services aren’t immune from the realities of the marketplace. Put another way, there is no straight path from unknown to sensation.

How to Test a Business Idea

So, how do you know if a business idea is worth pursuing in the first place? How can you determine if it’s something which has a real chance of making it in the free market? Try these suggestions to establish a baseline:

  • Look for successful competition. Everyone wants to believe their idea is “new.” But, that’s usually not the case. In-part or whole, it’s likely been done before. So, look for examples and see how they fared.
  • Test different versions several times. There’s no such thing as perfect. Meaning, your business idea isn’t without some sort of flaw. Even if you’re really confident in what you’ll offer, it could perform better or worse, depending on a few tweaks. Offer a variety and see which works.
  • Explore the industry to gain an understanding. It’s certainly true good ideas are boxed out of the marketplace because they aren’t allowed. Perhaps it’s too heavily regulated or there are just too many obstacles to make it feasible.
  • Think about how it can scale and adapt over time. If the business can’t scale up to meet demand, that’s a big, red flag. And, if it’s not able to evolve with the changing times, that too, is a big obstacle.
  • Think about creating a Minimum Viable Product (MVP). Ok, what the heck is an MVP. A minimum viable product (MVP) is a concept from Lean Startup that stresses the impact of learning in new product development. Eric Ries, defined an MVP as that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. This validated learning comes in the form of whether your customers will actually purchase your product.
    A key premise behind the idea of MVP is that you produce an actual product (which may be no more than a landing page, or a service with an appearance of automation, but which is fully manual behind the scenes) that you can offer to customers and observe their actual behavior with the product or service. Seeing what people actually do with respect to a product is much more reliable than asking people what they would do.
    If the business can’t scale up to meet demand, that’s a big, red flag. And, if it’s not able to evolve with the changing times, that too, is a big obstacle.
  • How do you test a business idea to ensure it’s a viable one? Please share your thoughts and experiences by commenting!

    Interested in learning more about business? Then just visit Waters Business Consulting Group.

    Like this article?

    Share on Facebook
    Share on Twitter
    Share on Linkdin
    Share on Pinterest

    Related Posts

    A Lesson from the Luddites Smart Ways to Keep Your Small Business Agile and Adaptable

    A Lesson from the Luddites: Smart Ways to Keep Your Small Business Agile and Adaptable You’ve probably heard of the Luddites – a group of English textile workers who protested against the rise of mechanized weaving looms in the early 19th century. They believed these new machines would lead to widespread unemployment and take away their livelihood. To save their jobs, the Luddites focused on destroying the forthcoming state-of-the-art technology instead of adapting their skills to work alongside it. This inflexible approach ultimately proved futile. But, they didn’t anticipate the long-term benefits of mechanized weaving, such as increased efficiency and lower production costs. These advancements ultimately led to a more competitive textile industry and potentially more jobs in the long run. In other words, the Luddites are a prime example of a small group who failed to recognize the emerging situation and simply weren’t agile or adaptable enough, which ultimately spelled disaster. Why Companies of All Sizes Need to Stay Agile and Adaptable Today, small businesses benefit from staying agile and adaptable because they can respond quickly to market changes, customer needs, and technological advancements. This allows them to outmaneuver larger competitors who may be slower to react due to their size and complex decision-making processes. Being agile and adaptable also enables small businesses to foster a more personal connection with their customers by quickly addressing their needs and concerns. Agility and adaptability are crucial in our incredibly fast-paced business environment, where sudden global events, technological shifts, and changing consumer demands can impact the market. By embracing change and staying flexible, small businesses can maintain a competitive edge, innovate more effectively, and ensure their long-term success. Moreover, small businesses have the advantage of making decisions and implementing changes more quickly than larger organizations. This agility allows them to experiment with new strategies, products, or services, and learn from their successes or failures without significant financial or operational risks. Best Ways to Keep Your Small Business Agile and Adaptable To keep your small business agile and adaptable, you can start by encouraging a culture of adaptability. It’s very important to foster an environment where employees feel comfortable taking risks, experimenting with new ideas, and learning from failures. This can be achieved by rewarding innovation and promoting a growth mindset within your team. Additionally, embracing technology as it improves. Moreover, staying up to date with the latest technological advancements in your industry and being willing to adopt new tools and processes that can improve efficiency and adaptability. While these are fundamental starting places, you can do much more. Your small business can pursue more strategies to keep it on the cutting edge, and up-to-date, and make it agile and adaptable by doing the following: Listen to your customers. Regularly gather feedback from your customers and use it to make informed decisions about your products or services. This will help you stay in tune with their needs and preferences, allowing you to adapt accordingly. Stay agile in your operations. Implement agile methodologies to streamline your business processes and improve collaboration within your team. This will help you respond quickly to changes and make more informed decisions. Foster cross-functional collaboration. Encourage collaboration between different departments and teams within your organization. This will help break down silos and promote a more holistic approach to problem-solving and decision-making. Invest in your employees. Provide opportunities for your employees to develop new skills and expand their knowledge. This will help them adapt to new challenges and contribute to the overall adaptability of your business. Monitor market trends and changes. Keep a close eye on market trends, competitor activity, and changes in your industry. This will help you identify potential opportunities and threats, allowing you to adapt your business strategy accordingly. Embrace change. Be open to change and willing to adjust your business model or strategy as needed. This will help you stay ahead of the competition and maintain your competitive edge. Maintain financial flexibility. Ensure your business has the financial resources to adapt to changing market conditions and seize new opportunities. This may involve diversifying your revenue streams, managing your cash flow effectively, and maintaining a strong credit rating. Also, be sure to communicate openly and honestly. Keep your employees, customers, and stakeholders informed about changes within your business and the reasons behind them. This will help build trust and support for your adaptability efforts. Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at (602) 541-1760, or, if you prefer,

    Read More »

    What Small Business Owners Need to Know about Instituting Employee PTO

    Providing Paid Time Off (PTO) is a critical component of a comprehensive employee benefits package. For small business owners, understanding the nuances of PTO can be crucial for both employee satisfaction and business success. In the following article, we will explore the pros and cons of offering PTO to your team members, helping you make informed decisions that balance employee well-being and operational efficiency. The Pros and Cons of Small Businesses Offering Paid Time Off As you already know, Paid Time Off (PTO) is a benefit that allows employees to take time away from work without losing pay. It can be used for vacation, sick leave, or other personal reasons. While there is no federal law requiring small businesses to offer PTO, many states do have their own laws. For example, California requires employers to provide at least 10 days of paid vacation per year after an employee has been with the company for one year. So, be sure to look into the specific laws in your area in order to be legally compliant. Pros of Offering PTO When small business owners first consider instituting a Paid Time Off program, they of course think about the cost. But entrepreneurs should also equally consider the enjoyment current employees will experience, and the appeal it will have for future hires. Such a benefit has other positives, too, including the following: Employee well-being. Offering PTO demonstrates your commitment to your employees’ work-life balance and overall well-being. PTO also helps reduce stress levels for employees. When employees are able to take time away from work to relax and recharge, they are better able to cope with the demands of their jobs. Enhanced morale. PTO boosts employee morale and job satisfaction, leading to higher levels of motivation and productivity. When employees feel like they are valued and have the opportunity to take time off, they are more likely to be happy and engaged in their work. Attracting talent. A robust PTO policy can attract top talent, showcasing your business as one that values its employees’ time and efforts. In fact, a survey by Glassdoor found that 72% of employees would be more likely to accept a job offer if it included PTO. Reduced burnout. Regular breaks contribute to reduced burnout, increasing employee engagement and long-term retention. This in turn, also reduces employee turnover, which is yet another huge benefit, especially in terms of continuity. Flexibility. PTO provides employees with flexibility to address personal matters, reducing stress and absenteeism. It also provides them with a sense of freedom and less apprehension about having to ask for time off that is not compensated. Plus, Paid Time Off will help to boost creativity and innovation. When employees are able to take time away from their work, they can come back with fresh ideas and perspectives. Cons of Offering PTO Okay, there’s just no getting around the fact that with any change, even an ostensibly positive one, it will come with at least a few downsides. With this in mind, here are the most common disadvantages small businesses experience when introducing such an employee benefit: Operational impact. PTO can disrupt daily operations, especially if multiple employees are on leave simultaneously. That means it’s best to coordinate ahead of time in order to avoid such inconveniences. Financial considerations. Paid time off requires budgeting for wages during employee absences, potentially affecting cash flow. Be sure to have this worked out before making an announcement to your team. Workload redistribution. When employees are on PTO, their tasks may need to be redistributed, causing potential strain on remaining team members. Potential abuse. Some employees might abuse PTO, leading to reduced team productivity and resentment. Yet another downside is a lack of coverage. In a small team, the absence of a key employee on PTO might result in a lack of expertise or coverage. Additionally, if too many employees are taking time off at the same time, it can be difficult to keep the business running smoothly. Tips for Effectively Implementing PTO Policies The decision of whether or not to offer PTO is a complex one. There are many factors to consider, such as your budget, the needs of your employees, and the laws of your state. If you are considering offering PTO, here are a few more things to keep in mind: Clear guidelines. Develop clear PTO policies, outlining accrual rates, approval procedures, and blackout periods. Advance notice. Encourage employees to provide advance notice for PTO requests to facilitate operational planning. Fair allocation. Ensure PTO is allocated fairly, preventing any perception of favoritism or inequality. Seasonal considerations. Plan for peak seasons when PTO might be challenging to accommodate without affecting business operations. Encourage balance. Promote the use of PTO to maintain a healthy work-life balance among employees. Of course, communication is also important. Clearly communicate your PTO policies, including how to request time off and the expected response time. Offering Paid Time Off is a critical consideration for small business owners, with far-reaching impacts on both employees and operations. The benefits of PTO, including improved morale, productivity, and employee well-being, can offset the challenges of operational disruptions and budgeting. By thoughtfully designing and implementing PTO policies, small business owners can create a positive work environment that attracts and retains top talent, promotes employee satisfaction, and contributes to the overall success and growth of the business. Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

    Read More »