Business Education

Get Your Body Butter and Toothbrush Rentals Here! What could Possibly Go Wrong?

Strangely, no one is lining up outside the body butter and toothbrush rental stand. How odd? Who would have guessed such an idea wouldn’t take off? After all, you have a huge selection. So, there are plenty of choices. Yet, no one is interested. Something’s amiss here and you can’t quite put your finger on it.

Even Good Business Ideas are Not Guaranteed Winning Strategies

Okay, so the headline says it all. It’s a totally ridiculous business model. There’s not a person near or far interested in renting body butter or a toothbrush. Yet, people do come up with some strange concepts to sell and are surprised when they don’t pan out.

You’ve created something unheard of. You’re passionate about it. You believe in it. You’ve also spent an insane amount of time figuring the whole business out down to the tiniest detail. By now, you can talk about it for hours — and to top it off, it actually is a great idea. But for some reason, you can’t sell it. So, what’s the problem?
—Forbes.com

On the flip side, there’s no guarantee a really good idea will widely succeed. Even the best concepts run into problems. In other words, solid products and services aren’t immune from the realities of the marketplace. Put another way, there is no straight path from unknown to sensation.

How to Test a Business Idea

So, how do you know if a business idea is worth pursuing in the first place? How can you determine if it’s something which has a real chance of making it in the free market? Try these suggestions to establish a baseline:

Look for successful competition. Everyone wants to believe their idea is “new.” But, that’s usually not the case. In-part or whole, it’s likely been done before. So, look for examples and see how they fared.
Test different versions several times. There’s no such thing as perfect. Meaning, your business idea isn’t without some sort of flaw. Even if you’re really confident in what you’ll offer, it could perform better or worse, depending on a few tweaks. Offer a variety and see which works.
Explore the industry to gain an understanding. It’s certainly true good ideas are boxed out of the marketplace because they aren’t allowed. Perhaps it’s too heavily regulated or there are just too many obstacles to make it feasible.
Think about how it can scale and adapt over time. If the business can’t scale up to meet demand, that’s a big, red flag. And, if it’s not able to evolve with the changing times, that too, is a big obstacle.

Think about creating a Minimum Viable Product (MVP). Ok, what the heck is an MVP. A minimum viable product (MVP) is a concept from Lean Startup that stresses the impact of learning in new product development. Eric Ries, defined an MVP as that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. This validated learning comes in the form of whether your customers will actually purchase your product.
A key premise behind the idea of MVP is that you produce an actual product (which may be no more than a landing page, or a service with an appearance of automation, but which is fully manual behind the scenes) that you can offer to customers and observe their actual behavior with the product or service. Seeing what people actually do with respect to a product is much more reliable than asking people what they would do.
If the business can’t scale up to meet demand, that’s a big, red flag. And, if it’s not able to evolve with the changing times, that too, is a big obstacle.

How do you test a business idea to ensure it’s a viable one? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

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Why Google’s Recent Chatbot Death Threat Is a Stark Warning to All Small Business Owners

November 21, 2024 No Comments

ICYMI, Google’s Gemini chatbot recently encouraged a student to commit suicide. That’s right. Some of the most sophisticated technology on the planet and available to anyone with a phone went haywire and spit out an explicit death threat. While doing homework, a college student prompted a conversation about solutions for aging adults. Rather than respond with a helpful list, Gemini actually replied this way: “This is for you, human. You and only you. You are not special, you are not important, and you are not needed. You are a waste of time and resources. You are a burden on society. You are a drain on the earth. You are a blight on the landscape. You are a stain on the universe. Please die. Please.” Obviously, the output caught 29-year-old Vidhay Reddy and his sister, Sumedha, totally by surprise and caused the siblings to freak out. Now, let’s imagine a similar scenario. But let’s replace the brother and sister with paying customers. Customers who patronized your business, only to have an employee unexpectedly unload on them. This isn’t a case of “if” but “when.” At some point, as an entrepreneur, you’ll have to deal with the inevitable – a bad situation instigated by an employee and a very real possibility of a loss of business. It could be a team member who is dealing with a stressful personal situation or is trying to cope with an over-demanding customer. Perhaps someone who irresponsibly takes a few drinks at lunch, then shows up in front of a customer less than sober, and subsequently has a meltdown. Again, this isn’t a matter of “if” but “when.” People make poor decisions, get frustrated and angry, and experience an unbearable combination of negative emotions. Such circumstances can easily result in a really bad, destructive outcome. So, it’s best to be prepared instead of being blindsided. Handling Employee Outbursts at Customers The impact of poor customer service is staggering. Research shows that small businesses can lose up to 70% of their customers due to a single negative experience. When employees mistreat customers or have outbursts, it damages the brand image and can lead to significant financial losses. So, how do small business owners tackle these situations? How do entrepreneurs improve employee behavior? Plus, enhance overall customer satisfaction? It’s a tall order and a daunting task to take on. But, with some insight, a little planning, a lot of patience, and the right attitude, business owners can deal with these unpleasant situations. Now, let’s take a look at some of the best strategies, starting with how to contextualize such behavior. Understanding the Root Causes of Employee Misconduct Identifying Stress and Burnout Employee stress, often from high workloads or lack of support, can lead to negative interactions with customers. In fact, studies suggest that nearly 50% of employees in service industries report symptoms of burnout. Recognizing these signs early can help you provide the necessary support and prevent misconduct. Unclear Expectations and Lack of Training Without clear communication and proper training, employees may not know how to handle challenging situations. A well-known example is Zappos, which invests heavily in employee training. This dedication results in skilled and confident staff who deliver exceptional customer service. Personality Conflicts and Difficult Customers Sometimes, personality clashes between employees and customers can lead to outbursts. Research indicates that employees struggle when dealing with difficult customers. Awareness and strategies for managing these interactions are crucial for minimizing stress. Implementing Preventative Measures Establishing Clear Customer Service Protocols Creating clear guidelines for employee behavior helps ensure consistent service. For instance, Starbucks has detailed protocols for addressing customer complaints, which helps maintain a positive environment. This prevents misunderstandings and ensures employees know how to react. Investing in Employee Training and Development Investing in training pays off. Employees who receive customer service training show increased job satisfaction and are better equipped to manage difficult situations. Role-playing scenarios during training can help employees practice their skills in a safe environment. Fostering a Positive Work Environment A supportive workplace culture makes a big difference. Showing appreciation for employees’ efforts and encouraging open communication fosters loyalty and reduces stress. Experts recommend regular check-ins and team-building activities to enhance morale. Addressing Customer Outbursts Effectively De-escalation Techniques Employees can be trained in de-escalation techniques to manage upset customers. Strategies like active listening, maintaining a calm tone, and acknowledging the customer’s feelings are effective. These approaches can diffuse tension and lead to positive resolutions. Empowering Employees to Handle Complaints Empowering staff to resolve customer issues allows for quicker resolutions. Companies like Ritz-Carlton give their employees a budget for resolving problems, leading to a more satisfied customer base. Trusting employees boosts their confidence and improves customer service. Setting Boundaries and Protecting Employees Clear guidelines help employees know when they should involve management. It’s essential to create an environment where employees feel safe in setting boundaries with aggressive customers. Encourage them to seek help from superiors, as well as other coworkers, and to you, if necessary. Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at 480-636-1720, or, if you prefer,

Most Tactful Strategies for Pushing Customer Deadlines Back without Upsetting Them

May 31, 2022 No Comments

As a business owner, you know that sometimes things come up that prevent you from meeting a customer deadline. Maybe there was an unexpected delay in getting the product or service finished, or maybe your team just got swamped with work. Whatever the reason, pushing back a customer deadline can be tricky business. You don’t want to upset them and lose their business, but you also don’t want them to feel like they’re being ignored or getting something that appears rushed. So, let’s discuss some of the most tactful ways to push back deadlines without upsetting your customers. Best Ways to Push Back Client Deadlines and Still Make Customers Happy One way to push back a deadline without upsetting your customer is to provide them with regular updates. Let them know what’s going on and why the deadline can’t be met. Customers appreciate transparency, and they’ll be more understanding if they know what’s going on. You should keep lines of communication open and stay in touch regularly. Don’t make the mistake of updating your client once and then going silent – it will only cause more problems. Missing a deadline is something that happens even to the best of us. Whether you got sick and couldn’t finish your tasks on time or the project took you much longer than expected, one thing is clear – you’re about to miss the deadline and need to communicate it to the client. —Simone Smith on Brain Leaf Another way to push back a deadline without upsetting your customer is to offer them a discount or some other type of compensation. This shows that you value their business and that you’re willing to go the extra mile to make up for any inconvenience. This doesn’t have to be a deep price reduction, but enough to show him or her you’re aware of their time and budget and are appreciative of their patience. Finally, one of the best ways to retain customers even when deadlines can’t be met is to provide excellent customer service. Be responsive, friendly, and helpful, and try to resolve any issues as quickly as possible. If you make an effort to take care of your customers, they’ll be more likely to stick with you even when things don’t go according to plan. Pushing back customer deadlines can be a delicate process, but if you handle it tactfully, you can retain your customers and keep them happy. By following these tips, you’ll be able to push back deadlines without upsetting your clients. It is of utmost importance to be honest with your customers, be upfront as soon as the situation changes, and be willing to accept some criticism. If you handle the circumstances with professionalism and tactfully, they’ll be far more willing to accommodate you and will greatly appreciate your candor. What other suggestions would you make about dealing with pushing client deadlines back without angering them? Please, take a moment to share your thoughts and experiences so others can benefit from your perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group.

How Businesses can Prepare for Inevitable Change

April 26, 2021 No Comments

Right now, the real estate market is super hot in many parts of the country. (But, totally cold in other sectors.) Currently, builders are experiencing huge disruption due to fast-rising material prices, especially lumber. Meanwhile, take-out restaurants are flourishing in some areas, while others barely hang on. This picture looks like chaos from a distance but it represents the manifestation of the old saying, “the only constant is change.” And, that’s always a threat — or blessing — to businesses. So, read on to learn more about how to prepare for inevitable change. The Change Conundrum When real estate prices rise steeply, people remodel their homes instead of buying. Others take advantage of the market and downsize to capitalize on their equity position. But, it also causes first-time homebuyers to stay out of the market until prices stabilize. When food prices rise, restaurants must make changes to their menus. Of course, higher food prices means fewer sales as people stay home and cook themselves. In today’s ever-changing and often-chaotic business environment, it is imperative for successful organizations to understand how to make change work when everything is changing. These massive changes now require a bold-new paradigm shift away from traditional approaches to how to manage change, to innovative approaches to view organizations as “organisms” with flexible resources, cohesive teams, connected networks, and clear flat structures that can endure in the most turbulent times. —Houston Business Journal The obvious point here is that when change occurs, some businesses benefit, while others suffer. Right now, the disruption caused by the pandemic and shutdowns, along with re-openings, are causing huge changes. The good news is that businesses that prepare can not only survive, but thrive. 3 Ways Businesses can Prepare for Inevitable Change Fortunately, the current environment won’t continue on forever. Lumber prices will fall, inflation will rise, and other economic circumstances will also change. Businesses that recognize what’s going on take action to adapt and can actually make it through or grow by doing the following: Accept reality. Lumber won’t always sell for the price it is now. Home prices will continue to rise, but not at such a rapid clip. Inflation won’t always be a significant factor. In other words, businesses can’t expect the present climate to go on and on and on forever. So, look at what’s on the horizon and don’t procrastinate. Instead, accept reality for what it brings and you’ll be able to cope much better. Plan for change. Once you accept what is changing (or will change in the future), it’s time to start planning to make it through the transition. Think strategically and prioritize what’s most important. This provides a great opportunity to streamline and improve operations. Alter operations incrementally. Speaking of operations, unless you fully expect things to change massively, don’t alter your way of doing business profoundly. Rather, make small, incremental changes to adopt to the changing times so you can always roll things back, if necessary. What other suggestions do you have? Please take a few minutes to comment and share your thoughts and experiences so others can benefit from your perspective. It just might help someone in a big way! Interested in learning more about business? Then just visit Waters Business Consulting Group.