Stop and Read This Right Now and Then, Quit Procrastinating

It’s nearing the end of another deadline. And, you’re too far behind to finish comfortably. The rush is on and time isn’t on your side. If only you’d started earlier.

You can’t afford to spend time reflecting. But, you can’t help but feel a strong sense of regret. How did this happen again? You’ve fallen victim to your own procrastination and you vow not to put yourself in this position ever again.

Top Reasons We Procrastinate

Everyone knows procrastination leads to trouble. So, why do we do it in the first place? What causes people, even the best of us, to procrastinate? Sometimes, it’s because we feel events are out of control and it leads to paralysis. Or, it could be due to a lack of energy.

On a neurological level, procrastination is not the slightest bit logical — it’s the result of the emotional part of your brain, your limbic system, strong-arming the reasonable, rational part of your brain, your prefrontal cortex. The logical part of your brain surrenders the moment you choose Facebook over work, or decide to binge another episode of House of Cards when you get home. But there’s a way you can give the logical side of your brain the upper hand.
—Harvard Business Review

Of course, perhaps the single biggest cause of procrastination are distractions. Having attention taken away from the task at-hand can really undermine productivity. Other times, it’s just feelings of sadness or depression.

Most Effective Ways to Deal with Procrastination

If it’s so common, just how does one beat procrastination? Fortunately, there are a few ways to deal with procrastination. First, recognize when you’re procrastinating to start. Then, do the following:

  • Commit to just one task. If you feel the urge to procrastinate, instead of doing nothing, do something, but something meaningful. Commit to just one task, even a small one that will give you a real sense of satisfaction and accomplishment.
  • Give yourself a reward. Another way to overcome procrastination is to promise yourself a reward. If you tackle the task you’re tempted to put off, you’ll give yourself an enjoyable reward. You’ll be amazed at how you’re able to buckle down and focus.
  • Act on things as they happen. Okay, so you might feel a bit intimidated by a particular type of task. That’s okay, deal with it by taking things in order, as they come. This way, you’ll build momentum. And, if it’s the first item on your plate, take comfort in the fact once it’s done, it’s out-of-the-way (at least, for the day).
  • Minimize distractions around you. Alright, this is obvious advice. But, it definitely warrants inclusion. Get rid of any (or as many) distractions as possible to help beat procrastination.

What other suggestions do you have to deal with procrastination? Please share your thoughts and experiences by commenting!

Interested in learning more about business? Then just visit Waters Business Consulting Group.

Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Related Posts

Boogie Bulb case study photo

How Boogie Bulb Nearly Tripled Revenue by Finally Understanding Its Own Margins

.elementor-widget-text-editor{font-family:var( –e-global-typography-text-font-family ), Sans-serif;font-weight:var( –e-global-typography-text-font-weight );color:var( –e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( –e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( –e-global-color-primary );border-color:var( –e-global-color-primary );} When Linda Foss brought her newborn daughter home from the hospital, a simple nasal aspirator bulb was the thing that kept her congested airway clear. When it wore out and Linda went looking for a replacement at the pharmacy, she couldn’t find one with the same suction power or quality. That gap became the idea behind BoogieBulb — a medical-grade infant nasal aspirator Linda founded in 2008 and built into the first company to sell one directly to consumers. “My experience with Waters Business Consulting has been great,” said Linda Foss, Founder & Owner of Boogie Bulb. “John really helped me understand my financials which helped me set up my books correctly so I was better able to understand my profit margins. The financial operations component of my business was a learning curve for me, and John’s help and insight set me up for success. I highly recommend this consulting group.” Fast Growth, Fuzzy Numbers Boogie Bulb gained traction quickly, landing in major retailers and on Amazon — but Linda’s grip on the financial side of the business hadn’t kept pace with its growth. She lacked a clear pricing strategy and a solid understanding of her true acquisition costs, which made it hard to see her real COGS, gross margin, and net profit margin, especially once e-commerce fulfillment costs and service fees were factored in. Marketing was another blind spot: Linda needed help driving traffic to both the Boogie Bulb website and its Amazon listing, and needed a plan to scale the product responsibly. Complicating matters further, an individual she’d outsourced marketing to had wrongly assumed the role of a business partner, leaving Linda to navigate how to dissolve that implied relationship. Turning Financial Fog Into Financial Clarity Waters Business Consulting Group started by digging into Boogie Bulb’s revenue trends and manufacturing costs to determine the sale price that would optimize gross profit margins and actually produce net profit. The team calculated Linda’s true customer acquisition cost by analyzing advertising spend, customer counts, website analytics, units sold, and revenue — then established a clear break-even point for the business. With the financial picture in focus, the team helped Linda determine the best price points and tiered pricing structure for wholesale distribution, and served as a sounding board she could turn to for everyday business decisions. Waters Business Consulting Group also helped Linda work through and resolve the implied partnership relationship that had complicated her marketing arrangement, and connected her with trusted resources for trademarks and website development. Tripled Revenue and a Stronger Brand The clarity paid off directly in growth. Company revenue nearly tripled from 2014 to 2017, driven by a much clearer understanding of COGS per unit and the pricing needed to achieve the highest possible margins. Boogie Bulb gained real exposure in the marketplace, built a stronger brand identity, and capitalized more effectively on seasonal sales trends. The team also worked with Linda to evaluate the viability of distributing and selling the product commercially through brokers. With the outsourced marketing relationship dissolved and cash flow improved, Linda was able to reinvest in further improving the product itself. Waters Business Consulting Group also helped identify potential merger and acquisition opportunities for Boogie Bulb and provided guidance on how to approach negotiating them. Need Clarity on Your Own Numbers? If pricing, margins, or acquisition costs feel more like guesswork than a strategy, you’re not alone — and it’s fixable. Schedule a free consultation to get a clearer financial picture of your business. Contact Waters Business Consulting Group to schedule your free consultation.

Read More »
Job illustration

Vendor Nightmare? Here are Some Quick Fix Solutions

The need to find an alternate vendor can suddenly arise in the fast-paced business world. Whether due to a supply chain disruption, quality issues, or a vendor going out of business, quickly securing a reliable replacement is crucial to maintaining operations and avoiding costly delays.

Read More »

Imagine Selling Your Business…

How Would Your Life Change?

You didn’t start your business just to stay busy—you built it to create freedom, security, and options for yourself and your family. Selling your business can be life-changing, but the real question is whether you’re intentionally building toward that outcome or simply leaving it to chance.

Sign up below for a free consultative session to learn what your business could be worth today and in the future! 

Thank you for your interest in learning what your business is worth. We will be in touch shortly.