Business Education

How to Support an Employee Going through a Crisis

One employee’s personal crisis can become a big problem for your business in an instant. That’s unfortunate and even inconvenient but it can easily become a reality. (Especially during a time of disruption, caused by a global pandemic and subsequent shutdowns and re-openings.) When employees return to work — or continue to work through such turbulent times — crisis can manifest in various ways. When it affects an employee, it can likewise have a substantial impact on your business.

Crisis Comes in Many Forms

We’ve all heard the statistics and figures about the toll the lock-downs have taken. Drug use and overdoses are at historic highs. Depression runs rampant. Job losses are also a huge problem and with those losses, undue financial pressure. Then, there’s just the matter of separation of family members and close friends from one another.

We all have life events that distract us from work from time to time — an ailing family member, a divorce, the death of a friend. You can’t expect someone to be at their best at such times. But as a manager what can you expect? How can you support the person to take care of themselves emotionally while also making sure they are doing their work (or as much of it as they are able to)? —Harvard Business Review

The divorce rate is also expected to spike when all the data is calculated. Plus, births have actually fallen — not risen — as formerly expected. The point is crisis comes in many forms and can emerge in any one (or more) of your employees’ lives. When this happens, it can have a profound effect on your business.

Ways Businesses can Deal with an Employee in a Crisis Situation

Fortunately, there are ways businesses can deal with an employee in a crisis situation. Nearly regardless of the circumstances, you can help your team member get through and stay a productive part of your company. Here are some of the most effective strategies to help employees cope with personal crisis:

Encouragement. Okay, let’s begin with an obvious need — being supportive. Offering your support and encouragement can do a lot — a whole lot — for someone experiencing uncertainty and anxiety. A few kind, supportive words occasionally can have a really big impact on his or her attitude, work quality/quantity, and more positives.
Incentives. Another way to help an employee in a crisis is to reward them with incentives. Just a small reward can help lift up a person’s spirits in profound ways. If you can find the right rewards, they will indeed big a real return on investment.
Flexibility. Of course, offering him or her the flexibility they need will also do a lot for their mental and emotional health. By letting them customize their schedule and offering a combination of work-from-home and on-site, you can help them get through a very tough time.
Contingencies. An employee experiencing a personal crisis might not be able to maintain a routine schedule. If you are confident this will only last for a short amount of time, you can have someone else step in and take some of their workload.
Referrals. Unfortunately, not every situation will come to a positive end. Some crises are just too much and result in having to let an employee go or accept a resignation. If this happens, you can always offer a referral to help him or her to help them secure a new position.

What other suggestions do you have? Please take a few minutes to share your own thoughts and feelings so that others can benefit from your experiences and perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group.

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How Small Business Owners Can Determine Which Social Media Sites Are Best Suited to Promote Their Products and Services

July 20, 2023 No Comments

With the launch of Threads by Instagram, parent company Meta has introduced yet another social media platform. On its first day alone, the site acquired more than 70 million sign-ups. By the weekend, it accumulated over 100 million. That’s an impressive feat, given the current landscape is dominated by the likes of Facebook, with 2.9 billion monthly active users, Instagram, with 2.35 billion monthly active users, and YouTube, with 2.6 billion monthly active users. But, it also adds to the already large pool of social sites, with roughly 128 portals. However, the average person only engages with 5 or 6 at the most. So, that means small business owners need to choose wisely. How Small Business Owners Can Determine Which Social Media Sites Are Best Suited to Promote Their Products and Services In today’s digital age, social media has become an essential tool for small business owners to promote their products and services. However, with an abundance of social media platforms available, it can be overwhelming to determine which ones are best suited for your business. Below is a simple guide small business owners can use to help them determine the right social media platforms to effectively promote their products and services. Understand Your Target Audience The first step is to clearly define your target audience. Understand their demographics, interests, and online behaviors. Consider factors such as age, location, gender, and preferences. This understanding will help you identify the social media platforms where your target audience is most likely to be active. Research Popular Social Media Platforms Conduct thorough research on the various social media platforms available. Familiarize yourself with their features, strengths, and user demographics. Some popular platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Each platform has a unique user base and offers different features and advertising options. Analyze Platform User Demographics Compare the demographics of your target audience with the user demographics of each social media platform. Look for alignment between your target audience and the user base of the platform. Evaluate factors such as age, gender, income level, and interests. This analysis will help you identify platforms that have a higher concentration of your target audience. Consider Platform Features and Content Format Different social media platforms offer various features and support different content formats. Consider the nature of your products or services and determine which content formats would best showcase them. For instance, if your business relies heavily on visual content, platforms like Instagram or Pinterest may be more suitable. If your business focuses on professional services, LinkedIn might be a better fit. Assess Competitors’ Social Media Presence Analyze how your competitors are utilizing social media. Identify the platforms they are active on and observe their engagement and follower base. This analysis can give you insights into which platforms are effective for businesses in your industry. However, remember to differentiate your strategy and not merely replicate what your competitors are doing. Determine Your Resources and Time Commitment Consider your available resources and the time you can allocate to social media marketing. Each platform requires time and effort to create and maintain a strong presence. Evaluate your capacity to consistently create quality content, engage with followers, and respond to inquiries on different platforms. It’s better to focus on a few platforms and excel rather than spreading yourself too thin. Test and Measure Platform Effectiveness Start with a few selected platforms that align with your target audience, business goals, and available resources. Create compelling content, engage with your audience, and measure the results. Monitor key metrics such as reach, engagement, click-through rates, and conversions. Analyze which platforms yield the best results and focus your efforts on those that generate the highest return on investment (ROI). Adapt and Evolve Your Strategy As your business evolves and social media trends change, be open to adapting your strategy. Monitor emerging platforms, stay up to date with industry trends, and be willing to experiment with new platforms if they align with your target audience. Regularly assess the effectiveness of your chosen platforms and make adjustments to maximize your social media marketing efforts. In summary, choosing the right social media platforms for small business promotion is crucial for effective marketing and reaching your target audience. By understanding your target audience, researching platform demographics, considering features and content formats, assessing competitor presence, and evaluating your resources, you can make informed decisions. Regular testing and measurement of platform effectiveness will allow you to refine your strategy and maximize the impact of your social media marketing efforts. Remember, social media is a dynamic landscape, so be flexible and adapt your approach to stay ahead of the curve and connect with your audience effectively. What other suggestions do you have for how small business owners can determine which social media sites are best suited to promote their products and services? Please share your thoughts and experiences so others can benefit from your input! Interested in learning more about business? Then just visit Waters Business Consulting Group to learn more about us and the services we offer.

What to Do When You Lose Your Biggest Client

July 29, 2021 No Comments

Losing any client is a blow to any business owner. But, it’s particularly troubling when it’s the largest paying customer your company has a working relationship with (or had at one time). While it’s disturbing for any size client to stop doing business, it’s an absolute crisis when it’s the single largest one. Or is it? The answer really depends on how you handle the situation. So, read on to learn more about how to deal with losing your largest client. Seize the Opportunity Entrepreneurs are usually able to identify opportunity when it presents itself. But, in cases where there’s a tentative failure or bad fortune, it can be very difficult to see it and act upon the moment. Sure, it’s a setback and this makes it quite hard to get past the shock. However, the sooner you spring into action, the better. (Though don’t mistake this for making rash, uninformed decisions.) Whether you’re a Fortune 500 company or a small mom-and-pop business, losing a massive client is always shocking, uneasy and frustrating. Unfortunately, it’s something that almost every entrepreneur experiences at some point in time. —Forbes.com Instead, take a step back and give yourself time to form a generalized overview, one that’s not out of panic and fear. After all, it’s far better to take an honest assessment and determine precisely where you stand in order to determine exactly what actions are necessary in the short-term. This way, you’ll make informed decisions that are based on reality and not trepidation, anxiety, and alarm. 3 Ways to Deal with Losing Your Biggest Client Losing a big-time client is a real reason for concern. However, it’s also not an excuse to give up and close your doors for good. There are more than a few things you can do to prevent significant damage and/or start building new streams of revenue. Here are three of the most effective strategies you can use after losing your biggest client: Expand existing business relationships. The easiest way to make up for the difference is to leverage your existing business relationships. After all, current customers are the easiest ones to deal with and the most obvious place to double down. Since you have an existing relationship, you can offer more products and/or services to them and that will get you through in the short term. Take the opportunity to expand offerings. This is also a prime time for expanding what you offer to the public. This is a great opportunity to expand your business by focusing on your most popular selling items, whatever these are now and in the near future. Prevent the same situation from happening again. Of course, you probably don’t want to go through the same ugliness again at any time in the future. So, make sure to develop strategies that prevent this type of loss from happening again and you’ll gain a better sense of security. What other suggestions do you have that might be of help? Please share your thoughts and experiences by commenting so others can benefit from your perspective! Interested in learning more about business? Then just visit Waters Business Consulting Group.

Stop and Read This Right Now and Then, Quit Procrastinating

April 18, 2019 No Comments

It’s nearing the end of another deadline. And, you’re too far behind to finish comfortably. The rush is on and time isn’t on your side. If only you’d started earlier. You can’t afford to spend time reflecting. But, you can’t help but feel a strong sense of regret. How did this happen again? You’ve fallen victim to your own procrastination and you vow not to put yourself in this position ever again. Top Reasons We Procrastinate Everyone knows procrastination leads to trouble. So, why do we do it in the first place? What causes people, even the best of us, to procrastinate? Sometimes, it’s because we feel events are out of control and it leads to paralysis. Or, it could be due to a lack of energy. On a neurological level, procrastination is not the slightest bit logical — it’s the result of the emotional part of your brain, your limbic system, strong-arming the reasonable, rational part of your brain, your prefrontal cortex. The logical part of your brain surrenders the moment you choose Facebook over work, or decide to binge another episode of House of Cards when you get home. But there’s a way you can give the logical side of your brain the upper hand. —Harvard Business Review Of course, perhaps the single biggest cause of procrastination are distractions. Having attention taken away from the task at-hand can really undermine productivity. Other times, it’s just feelings of sadness or depression. Most Effective Ways to Deal with Procrastination If it’s so common, just how does one beat procrastination? Fortunately, there are a few ways to deal with procrastination. First, recognize when you’re procrastinating to start. Then, do the following: Commit to just one task. If you feel the urge to procrastinate, instead of doing nothing, do something, but something meaningful. Commit to just one task, even a small one that will give you a real sense of satisfaction and accomplishment. Give yourself a reward. Another way to overcome procrastination is to promise yourself a reward. If you tackle the task you’re tempted to put off, you’ll give yourself an enjoyable reward. You’ll be amazed at how you’re able to buckle down and focus. Act on things as they happen. Okay, so you might feel a bit intimidated by a particular type of task. That’s okay, deal with it by taking things in order, as they come. This way, you’ll build momentum. And, if it’s the first item on your plate, take comfort in the fact once it’s done, it’s out-of-the-way (at least, for the day). Minimize distractions around you. Alright, this is obvious advice. But, it definitely warrants inclusion. Get rid of any (or as many) distractions as possible to help beat procrastination. What other suggestions do you have to deal with procrastination? Please share your thoughts and experiences by commenting! Interested in learning more about business? Then just visit Waters Business Consulting Group.