Even though we’re becoming more digitally connected through social media and other technology, personal interaction cannot be replaced. Whether you want to open a retail shop or start another type of business, you’ll have to network. While reaching out on social media is a must, there’s just no substitution for face-to-face conversation. We’re innately social creatures and you can definitely use this trait to your business’ advantage. But, don’t put unnecessary obstacles in your way. Instead, understand which networking mistakes most entrepreneurs make. Top Networking Mistakes too Many Entrepreneurs Make There’s no question opportunity awaits for you to start a business. And, there are also a number of financing options available. However, there’s another component to starting a company and making it successful. Of course, this requires customers patronizing your business. The question is, just how do you find customers or clients? The age-old answer is simple: networking. This practice provides a wonderful opportunity but it’s vital to do it right. There is a right way and a wrong way to network. If you are one of those people who hate to network and view it as phony or pretentious, then you are doing it all wrong. Networking is not about building a mammoth list of contacts or passing out business cards like you’re dealing poker. Networking means building mutually beneficial relationships. —U.S. News and World Report Networking allows you to become a known quantity. It also serves to sharpen your people and communication skills. But, it can also be frustrating, tiring, inconvenient, as well as near disastrous. What’s worse, is networking can also be counterproductive. If you want to get the most out of networking, you’ve got to know what does and doesn’t work. Here are some of the worst networking mistakes too many entrepreneurs make: Selling, not networking. Alright, this makes the “all-too-obvious” list. But, it definitely bears inclusion here because it cannot be left out. Think about what’s most annoying about those loud, hard-selling commercials you hear and see. Now, imagine you are the embodiment of those — selling, selling, selling to each individual you meet. That’s certainly not productive. Keep the sales talk to yourself and meet people, have pleasant conversations, instead. Failure to make and follow a plan. Entrepreneurs are notorious for making plans and following them step-by-step. Planning and executing provide awesome results because you set goals and then achieve them, one-by-one. That gives you a sense of accomplishment and increases your level of motivation. So, do the same when you go to a networking event. Make a plan and follow it. Not networking with regular consistency. If you network, you’ve got to do so consistently. Without consistency, you send a modest signal you’re not really interested in others. Also, without consistency, you run the real risk of always being relatively unknown and that’s not a good thing. Talking too much, as well as listening too little. Even if you’re not engaged in selling this or that product and/or service, talking too much is a big no-no. Everyone knows talking too much is downright impolite. Moreover, if you manage to hold back, be sure to actually listen. There’s a difference between being politely silent and being an active listener. Making pre-conceived assumptions about people. “Never judge a book by its cover.” So the old adage goes and it’s proven true, time and time again. Since this is the case, make a sincere effort to not form assumptions about others. If you do, it will have an impact on how you come across. What networking mistakes do you think should be included? How do you approach networking at-large? Please, share your thoughts and experiences by leaving a comment! Interested in learning more about business? Then just visit Waters Business Consulting Group. [shareaholic app=”follow_buttons” id=”26833294″]

Industries evolve rapidly, and business owners may face the daunting reality that their skill set—or even their entire industry—is becoming obsolete.

Henry Ford once famously said, “Whether you think you can or you think you can’t, you’re right.” But, if you just replace the last word with its antonym, does it really change the statement’s meaning? It’s not much different than the glass half-empty, glass half-full analogy. The point is that in every situation, no matter how challenging, opportunity does present itself. It’s whether you choose to act on it or not. So, let’s take a few moments to break this down and gain some insight that can be very valuable in tough circumstances. Best Tips For Maintaining A Positive Outlook When Things Go Wrong We’ve all heard the comparison: entrepreneurship is a “rollercoaster ride” of highs and lows, triumphs and setbacks. While the allure of success drives many to embark on this journey, the reality often includes unexpected hurdles and long moments of doubt. When carefully laid plans go awry and obstacles seem insurmountable, maintaining a positive outlook can be a Herculean task. Yet, optimism is the lifeblood of entrepreneurship, fueling perseverance and innovation in the face of adversity. Staying Optimistic as an Entrepreneur Let’s stay with the rollercoaster analogy—some days you’re soaring high, and other days, you feel like you’re plunging down. It’s easy to get lost in the negativity that comes with challenges. But how can you keep that sparkle of optimism alive, even when the going gets tough? Below, we’ll explore some strategies to help you maintain a bright outlook, starting with perspective. Embrace the Learning Curve Every setback can feel like a punch to the gut, but what if we saw them as opportunities for growth? When things don’t go as planned, instead of sulking, ask yourself: “What can I learn from this?” Entrepreneurs are all about problem-solving. Shift your focus from the problem to the lesson. Treat it like opening up a roadblock on a thoroughfare. The more you learn, the stronger you become. Surround Yourself with Positivity Ever heard the saying, “You are who you hang out with”? It rings true for entrepreneurs, too. Surround yourself with people who lift you up, not those who bring you down. Friends, mentors, or even fellow business owners can spark a fresh wave of optimism. When you share your struggles with like-minded folks, it provides you with a cheering squad. Positive vibes are contagious—let them fuel your spirit. Set Small, Achievable Goals Large goals look a lot like mountains on the horizon. They can be overwhelming, especially when obstacles appear. Why not break that mountain down into smaller, manageable hills? This way, every small step you take feels like a victory. Celebrate those wins, no matter how tiny they seem. Each small success can boost your confidence and help you stay optimistic about reaching your ultimate goal. Cultivate Gratitude Daily It’s easy to dwell on what’s going wrong, but spotting the good in your day can flip the script. Take a moment to jot down three things you’re grateful for every day. It could be a helpful customer, a supportive friend, or just a sunny day. This simple act can shift your mindset from scarcity to abundance. When you focus on gratitude, optimism naturally follows. Visualize Your Success Picture this: you’re standing on a stage, your business thriving, customers loving your product. How does that feel? Visualization is a powerful tool. Spend a few minutes each day imagining your success. This practice ignites motivation and fuels optimism. When you can see the finish line, it’s easier to stay positive when hurdles appear along the way. Find Inspiration Everywhere Life often has its fair share of ups and downs. Seek stories of other entrepreneurs who have faced adversity and come out shining. These tales can act as fuel for your fire. When you hear how someone turned their setbacks into comebacks, it’s the same as a light bulb flicking on in your brain. It reminds you that challenges don’t define you—they’re merely stepping stones on your path to success. Practice Self-Care Regularly Amid the hustle and bustle of entrepreneurship, it’s easy to overlook your well-being. Neglecting self-care can drain your energy and optimism. Make time for activities that recharge your spirit—be it exercise, meditation, or reading a good book. Taking care of your body and mind equips you to handle challenges with a clearer perspective. Want to Accomplish More? Do you want your company to grow faster and earn more while you spend more time with your family doing all the things you started your business to do? We can make that dream a reality. Give us 30 minutes and we will show you how to get your life back. Skeptical? Good! Put us to the test. You can call us for your free appointment at 480-636-1720, or, if you prefer,